Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Visual Search lets you search specific objects within images Jun 1, 2017 by Matt McGee Bing joins Google, Pinterest and others in upgrading its image search capabilities. Microsoft expands its Bing Rewards loyalty program to the UK Jun 1, 2017 by Amy Gesenhues Bing’s incentive program will also launch in France, Germany and Canada soon. Don’t be tardy! Back-to-school searching starts in July — plan campaigns now Jun 1, 2017 by Purna Virji It’s not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition. Is your information architecture costing your e-commerce web shop millions in lost sales? Jun 1, 2017 by Trond Lyngbø Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine Search Engine Land Source
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