Pinterest’s Lens update adds a Snapchat-style look and a fashion sense

Pinterest wants to do for visual search what Google has done for text search. But to do that, Pinterest needs to make searching by taking a picture as easy as typing on a keyboard. So the search-slash-social platform continues to tweak its three-month-old in-app visual search tool, Lens. Pinterest’s latest updates to Lens, announced on Wednesday, make the image-scanning feature easier to handle and handier for fashion. For starters, Pinterest is updating the look of Lens. Of course that means it’s becoming more Snapchatty. When people open Lens by tapping the camera icon on the search page in Pinterest’s app, they will be shown a full-screen viewfinder a la Snapchat’s main screen. And like Snapchat’s camera screen, Lens’s new screen sports a capture button at the bottom for people to snap a photo for the visual search tool to scan. Lens’s updated interface More important than Lens’s familiar new look is its familiar new functionality. The new capture button gives people Search Engine Land Source

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