Thursday, 15 June 2017

SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-first index likely not coming until 2018 at earliestJun 13, 2017 by Matt McGee At SMX Advanced, Gary Illyes says Google will “communicate a lot” before rolling out the mobile-first index. Bing Ads piloting in-market & custom audience targetingJun 14, 2017 by Ginny Marvin Bing Ads is actively working on building out its audience targeting capabilities. How Pinterest has developed computer-vision technology to power visual search for users and brandsJun 14, 2017 by Tim Peterson Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad targeting. 2017 growth hacks: Optimizing organic market shareJun 14, 2017 by Lori Weiman Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance. Why ‘good’ isn’t good enough in Google ShoppingJun 14, 2017 by Andreas Reiffen Have you experienced Search Engine Land Source

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