Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Pinterest’s Lens update adds a Snapchat-style look and a fashion sense Jun 21, 2017 by Tim Peterson Pinterest is making its image-scanning visual search tool easier to use and more useful for outfit ideas. How SEO can create budget efficiencies in paid search campaigns Jun 21, 2017 by Thomas Stern Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency. Summer solstice 2017 Google doodle marks the longest day of the year Jun 21, 2017 by Amy Gesenhues To celebrate today’s summer solstice, Google has brought back the animated mouse featured in its spring solstice doodle in March. Reviews & other UGC more influential for consumers than search engines & ads [Study] Jun 21, 2017 by Greg Sterling After ratings and reviews, search engines had the greatest influence on Search Engine Land Source
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