SearchCap: AMP, YP SEO product & PPC budgeting

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO productJun 9, 2017 by Greg Sterling Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months. Learn 3 proven methods for winning additional PPC budget from your clientsJun 9, 2017 by Jeff Baum Looking to grow your PPC accounts? Columnist Jeff Baum explains that doing so means selling clients on the notion that your approach is the best way forward — and that more budget is required to execute the plan. Is AMP the answer to format fragmentation?Jun 9, 2017 by Barb Palser Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile Pages. How to stop worrying about Google updatesJun 9, 2017 by Kristine Schachinger Google is providing less information about algorithm Search Engine Land Source

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