iProspect, Razorfish, Wolfgang Digital earn multiple wins at 2016 Landy Awards

Three agencies picked up multiple awards Wednesday night as Search Engine Land hosted its second annual Landy Awards in front of a full crowd of more than 300 search marketers at Edison Ballroom in New York City. iProspect won the coveted SEO Agency Of The Year award and also took home a trophy in the Best B2B SEM Initiative – Enterprise category. It’s the second straight year that iProspect has won multiple Landys. But they weren’t the only agency to walk away with multiple honors. Razorfish picked up wins in both the Best Mobile SEM Initiative and Best Retail SEM Initiative categories. Those are Razorfish’s first Landy Awards. And Wolfgang Digital, a Dublin, Ireland-based digital agency, picked up its first Landys in the Best SEM Initiative – Small Business and Best Cross-Channel Integration of Search categories. The highly coveted final award of the night, Best Overall Search Marketing Initiative, went to Edelman. Jennifer Johnstone of Piston Agency was named female Search Search Engine Land Source

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SearchCap: Google Penguin recoveries, voice enabled maps & Landy Awards

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says Penguin recoveries have started to roll out nowSep 28, 2016 by Barry Schwartz Have you been waiting two or more years to recover from your Penguin penalty? Google said the recoveries are starting now. iProspect, Razorfish, Wolfgang Digital earn multiple wins at 2016 Landy AwardsSep 29, 2016 by Matt McGee For iProspect, it’s the second straight year with multiple awards as Search Engine Land again honors the best in search marketing. Prepping SEO for 2017: it’s all about the ROISep 29, 2016 by Janet Driscoll Miller Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search’s ROI and securing budget for the next fiscal year. The myth of the duplicate content penaltySep 29, 2016 by Patrick Stox There is a Search Engine Land Source

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Search in Pics: Google & YouTube cake, pumpkins & DJs

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. GoogleBot at the AngularConnect conference: Source: Twitter DJs in suits at a Google partners party: Source: Twitter Google’s 18th birthday cake: Source: Instagram Google pumpkin: Source: Instagram YouTube cake: Source: Instagram The post Search in Pics: Google & YouTube cake, pumpkins & DJs appeared first on Search Engine Land. Search Engine Land Source

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Updating your SEM toolbox with new, shiny tools –- SMX East 2016

Ask any PPC manager how they do their job well, and, aside from their skill set, they’ll name the tools that give them the data they need and the time in their day to drive strategy. In this session from SMX East 2016: “Updating Your SEM Toolbox with New, Shiny Tools,” Moderator Matt Van Wagner of Find Me Faster was joined by speakers Brad Geddes (@bgTheory) of AdAlysis, Daniel Gilbert (@dangilbertppc) of Brainlabs and Sahil Jain (@sahilio) of AdStage to share what SEM tools they rely on, and what shiny new tools they are most excited about. Secrets of PPC productivity First up was Brad Geddes with the secrets of PPC productivity, and he contends that time management is the key to good PPC management. There are so many tools out there, he says, and success is often determined not by what you use but when you use them. Geddes believes that collaboration tools should be considered PPC tools — this includes things like Search Engine Land Source

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Apple rolls out Search Ads for the App Store

After a beta period that began in June, Apple is now opening up Search Ads for the App Store to all publishers and developers. It’s currently available for the iPhone and iPad only in the US. While Apple will certainly make money from this program, the main rationale appears to be app discovery. Google has had search ads in the Play store for well over a year. Search Ads will be delineated with a blue background. Apple will generate the ad images and copy from the app metadata supplied by the publisher or developer, so there’s no ad copy per se. It appears there will only be one ad per search. Developers set a max daily budget and an overall campaign budget. Apple’s Search Ads use the familiar “second price auction” to set winning bid prices. Apple says that relevance and bid price will determine which ads show. (Developers will pay on a “cost per tap” basis.) Search Ads allow for Search Engine Land Source

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Ladislao José Biro Google doodle honors the inventor of the ballpoint pen

Today’s Google doodle marks the 117th birthday of Ladislao José Bíro, the man responsible for the ballpoint pen. Working with his brother, Google says Bíro introduced the first ballpoint pen at the Budapest International Fair in 1931. Eight years later, he would receive a patent for his invention. He worked with his brother, György Bíro, a chemist, to develop a new type of pen made up of a ball that turned in a socket. As the ball turned, it picked up ink from a cartridge and rolled to deposit it on paper, much like a newsprint roller transfers an inked image to paper.Google Doodle Blog The logo leads to a search for “Ladislao José Bíro” and includes the usual sharing icon. Google also shared the initial sketches of the doodle on the Google Doodle Blog: Born into a Jewish family in Budapest, Hungary, Bíro worked as a journalist — which is where he would eventually get the idea to take the Search Engine Land Source

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On Page SEO – Learn the 12 Steps of Onpage SEO – Blog Tips Part 1

On Page SEO – Learn the 12 Steps of Onpage SEO – Blog Tips Part 1 On Page SEO http://ift.tt/TqA0iq full seo blog tutorial will get you started in on page seo. There are 12 steps of onpage seo that I always abide by when writing my blog posts. I focus on quality, relevance and select my keyword carefully. Then I use the keyword plugin so I get all of the on-page seo correct before publishing the blog. This is step 1 of my 3 strategies I use to rank very high in the search results on the major search engines. On page SEO is the 1st step in the overall strategy and a very important one. Make sure you do it right! Using the keyword tool plugin ensures that it is done correctly. Check it out. ► http://ift.tt/1sjZDke on-page seo video http://youtu.be/Pb17AAeoVB4

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SearchCap: Google iOS app, broken AMP & Apple results

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google iOS search app adds Touch ID for reentering your private searchesSep 27, 2016 by Barry Schwartz Google’s iOS search app can unlock your incognito mode private searches using Touch ID. Google AMP breaks the desktop search resultsSep 27, 2016 by Barry Schwartz Looks like a bug with Google’s desktop search results were caused by accelerated mobile pages showing up in the desktop results. Content and SEO: Building linkable contentSep 27, 2016 by Andrew Dennis What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share. How do you deal with local SEO KPIs that don’t pass the smell test?Sep 27, 2016 by Andrew Shotland We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn’t just rely on free Google tools for data collection and Search Engine Land Source

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Drive offline sales with Google

There can be no doubt, Google is big. It has grown bigger than desktop computers, bigger than any one device or operating system. Google is now the main storefront for every business. From awareness, to consideration, to conversion, and finally advocacy — this white paper from MomentFeed shows how large brands can take advantage of their many locations on Google to drive more offline sales. Visit Digital Marketing Depot to download your copy. The post Drive offline sales with Google appeared first on Search Engine Land.

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Google: AMP will override app deep links for the foreseeable future

At SMX East yesterday, Adam Greenberg, the Global Product Partnerships at Google gave a talk about AMP. He said during the question and answer time that AMP pages will override app deep links for the “foreseeable future.” Last week we covered how that when Google began rolling out AMP to the core mobile results that Google quietly added to their changelog that AMP pages will trump app deep links. In short that means when a user installed an app of a publisher, does a search on their mobile phone where the app resides, clicks on a link within the Google mobile results that could lead to the app opening up, instead, Google will show the AMP page – not the content within the app the user installed. Google made several large pushes with App Indexing throughout the years. These were incentives to get developers to add deep links and App Indexing to their apps. Such as installing apps Search Engine Land Source

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Top first page ranking SEO Search engine optimization.

Top first page ranking SEO Search engine optimization. http://ift.tt/1uWkvug Persistent Engagement Marketing is a search engine optimization company specializing in highly competitive market SEO. We provide reputation Repair, search engine marketing for law firms, medical practices, entertainment and more. We are based in Central Florida with offices in Orlando, Deltona Florida and Los Angeles California. Persistent Engagement is not just our name it’s also our philosophy. You can reach us in Orlando Florida: 407-309-3645 or Los Angeles California: 213-426-8431. http://ift.tt/2d79iIU http://ift.tt/2dxb9Vr

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Apple now has public place pages — but what exactly are they for?

Apple is apparently now publishing public place pages for selected landmarks, according to a post on 9to5Mac. Below is an example (via Allan Miller): If you’ve got the latest MacOS update “Sierra” installed you can access these pages from the Safari toolbar. On “El Capitan” a smaller drop-down page without a URL shows up for similar kinds of queries. In all likelihood these URLs, which Andrew Shotland identified as “Apple Maps ID + Lat/Long + Name,” are intended for sharing, especially with users of non-Apple devices and platforms. They may also be for indexing on Google and Bing. Presumably these pages can and ultimately will be indexed. Currently they don’t show up in search results. Shotland said today in the Local Search Workshop in advance of SMX East that he thought these pages could rank well if they were indexed. The story in 9to5Mac characterized the pages as being for “landmarks and some points of interest.” In my mind it makes Search Engine Land Source

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Google My Business API adds features in version 3.1

Google has added some new features to the Google My Business API. They are now up to version 3.1 and in that upgrade they added several features. The Google My Business API lets businesses quickly update their Google Maps listings programmatically. The upgrade includes: Notifications: You can now subscribe to push notifications for new reviews. Maps URLs: Google Maps URLs are included in location responses allowing users to easily link to Google Maps. Location States: Additional Location States indicating when the listing is published, disabled, pending verification. Reopen Flag: canReopen flag indicates permanently closed locations that can be reopened vs. those that cannot. Attributes: Support for URL and Enum attributes. Category Endpoint: Get a list of supported categories by country and language (replaces csv files). Mike Blumenthal has some more insights on his blog. The post Google My Business API adds features in version 3.1 appeared first on Search Engine Land. Search Engine Land Source

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When is Google’s birthday? Google turns 18 & makes itself a doodle to celebrate

Google is now officially old enough to vote, and is marking its 18th birthday with an animated doodle. Designed by doodler Gerben Steenks, the image links to “when is google’s birthday” and is being shared on Google’s homepages around the world. Started in 1995 by Larry Page and Sergey Brin, Google formed a new holding company, Alphabet, in August of last year. The search engine was turned into a wholly owned subsidiary of the newly formed company, and Sundar Pichai was named CEO. The post When is Google’s birthday? Google turns 18 & makes itself a doodle to celebrate appeared first on Search Engine Land. Search Engine Land Source

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Web Design Trends 2016 – Animation

Web Design Trends 2016 – Animation In this video, we’ll be talking a look at animation across the web, and how it can add to a website. Take my survey: http://ift.tt/2ddR6Kf ——————– SUBSCRIBE TO MY CHANNELS: https://www.youtube.com/c/Mogulvate https://www.youtube.com/channel/UCMxPCIxg3LIzWMnIVQF3UPw FOLLOW CODE THE WEB —————————————- http://ift.tt/29HhU8M HERE’S WHAT I USE ——————————– Website Builders: http://ift.tt/2cnMtPG Hosting: http://ift.tt/2chunlX SURVEY ————- http://ift.tt/2ddR6Kf

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Google brings store visits to Google Display Network, debuts cross-device retargeting

Google is going all-in on location. From search (and now display ads) to store, Google is finding more ways to close the loop. That’s because, when store visits and offline impact are captured and factored back into return on ad spend, the value of that spend goes way up — from 2X to well over 10X according to Google data. The company has been testing and refining store visits measurement for the past two years. At its “GPS” ads conference in San Francisco earlier this summer, Google announced a dramatic expansion of store visits. It also trumpeted that notion that Google was now the “largest omni-channel measurement company in the world,” having tracked over 1 billion store visits globally over the past two years. Using a case study with Home Depot, earlier today Google introduced location extensions and store visits measurement for the Google Display Network: The ads that show your business address, Google Maps directions and photos. It’s a high-impact, Search Engine Land Source

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How to register to vote Google doodle marks National Voter Registration Day

In addition to tonight’s first presidential debate of the 2016 election, today is National Voter Registration Day. Not missing a beat, Google is taking the opportunity to remind voters how to register to vote in every state with a doodle that leads to its state-by-state voting guide launched back in August. Today’s National Voter Registration Day Reminder Doodle leads to a tool that will help you register in your state, get basic voter information, and make sure your voice is heard on November 8th.Google Doodle Blog With the words “Register to Vote” animated to reflect a variety of languages, the doodle is posted only on the U.S. homepage and leads to a search for “How to register to vote.” The doodle’s “How to register to vote” search page surfaces Google’s voter registration tool on mobile and desktop, listing voter registration directions for each state, requirements needed to vote, and registration deadlines. You can read more about Google’s voter Search Engine Land Source

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Search Engine Optimization Keywords Explained

Search Engine Optimization Keywords Explained http://ift.tt/1B4GNjB Search Engine Optimization Keywords Explained A keyword or keywords are the words that, when typed in to a search engine, you would like to ‘trigger’ your site to appear. They are words your customers are most likely to use to describe and search for you. To achieve a good standard of Search Engine Optimisation, you need to decide on relevant keywords or keyword phrases that are appropriate for your company. At the heart of successful SEO is determining what keyword or keywords to use when optimizing a website. Which keywords you choose can directly influencing where your website is ranked on search engine results pages. You may want to choose multiple keywords by optimising different sections or pages of your website with different keywords. Once a keyword(s) is selected it should serve as the focus of a site’s SEO efforts. Keyword Research is very important in SEO http://ift.tt/1B4GNjB

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Local Search Advantage: SEO, Linkbuilding, Voice Search, Mobile Wallets & More

v Mobile search is now approaching 60 percent of all queries and a substantial percentage of those queries carry local intent. It’s critical now for all search marketers — indeed all marketers that sell offline — to have a location strategy. Even pure e-commerce companies can benefit from a location-data-based audience-targeting strategy. However, that’s a separate discussion. Share of online searches initiated on a mobile device, by industry The Local Search Advantage workshop takes place this Monday, September 26 ahead of SMX East. It will tackle the full range of local SEO and mobile search issues with tips and content that won’t be part of the main SMX conference. Sessions include: Stats Every Local Marketer Must Know Advanced Content Ideas for Local Marketers Local SEO Ranking Factors Update Apple Maps & Local SEO: Why You Should Care Advanced Link Building for Local Online Review Management Store Locators: 10 Ways to Optimize your Local Shopping Cart Optimizing Content for Voice Search & Virtual Assistants The sessions will be lead by expert local Search Engine Land Source

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Bing Ads Editor now supports Shopping campaigns

Shopping campaign management has arrived in Bing Ads Editor version 11.4. The update makes it possible to create new Shopping campaigns and edit existing ones in Editor. A new Shopping settings tab is now available in the editor panel to set the store ID, region of sale and campaign priority.   To make it easier to bulk-manage product groups, Bing Ads has done away with the need to have a parent product group ID for every product group. Instead, the product group field contains the full path, which makes it possible to make changes without a parent ID and easier to see parent product groups. Additionally, the product groups align with AdWords Editor, so you can import a file exported from AdWords Editor into Bing Ads Editor. (It’s also possible to import Shopping campaigns from Google in the Bing Ads UIl.) You can change the Type, Bid and Destination URLs for product groups in the editor pane. To edit product groups themselves Search Engine Land Source

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SearchCap: Google Penguin live, Bing Ads Editor shopping & El Santo

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates Penguin, says it now runs in real time within the core search algorithmSep 23, 2016 by Barry Schwartz The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature. Bing Ads Editor now supports Shopping campaignsSep 23, 2016 by Ginny Marvin A new Shopping settings tab is now available in the editor panel. Plan device-specific user experience strategies with Google AdWords’ bid modifierSep 23, 2016 by Thomas Stern Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies. Search in Pics: Google pills, sleep cot & Elle Exxe performsSep 23, 2016 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they Search Engine Land Source

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Avoid the 7 deadly sins of mobile performance marketing

Are you struggling with advanced targeting, conversion discrepancies, or post-install events? Download this white paper from TUNE to learn how to avoid the seven most frequent pitfalls that keep mobile ad networks from being successful. Pitfalls such as: not taking the time to set up device targeting wanting to target everyone setting up too many offers and more. Visit Digital Marketing Depot to download your copy. The post Avoid the 7 deadly sins of mobile performance marketing appeared first on Search Engine Land. Search Engine Land Source

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Joomla SEO – A Step by Step Video Tutorial Guide to Optimizing Joomla for SEO

Joomla SEO – A Step by Step Video Tutorial Guide to Optimizing Joomla for SEO Joomla SEO – A Step by Step Video Tutorial Guide is here to help guide all you fans of Joomla on the best steps to Search Engine Optimising your Joomla websites. Joomla is a very powerful (and Free!) Content Management System (CMS) enabling millions of website owners to quickly and easily build a website. However like with the majority of CMS, it isn’t completely setup to please Google. So watch this video if you’re using Joomla on your own website and would like to find out and understand the steps you need to go through to ensure you’re doing all you can to optimise your website for the Search Engines including Google.

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SearchCap: AdWords call tracking, SEO failures, & SERP tools

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Setting up AdWords website call conversion tracking just got a bit easierSep 22, 2016 by Ginny Marvin Track calls from the phone number on your website with a couple of pieces of code. 6 reasons why SEO fails, and how you can succeed at itSep 22, 2016 by Trond Lyngbø Columnist Trond Lyngbø believes that SEO can be a powerful addition to your marketing mix, but its success will depend on how intelligently you invest in it. 9 tools to help you succeed with Google SERP featuresSep 22, 2016 by Jordan Kasteler Columnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here can enhance your existing listings and help you to appear in other places on the search results pages. Autumnal Equinox Google doodle welcomes first day of fall in Search Engine Land Source

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El Santo Google doodle honors Mexican wrestler Rodolfo Guzmán Huerta

Following its doodle to mark the first day of Fall, Google has replaced its logo again today with a doodle to honor Mexican wrestler Rodolfo Guzmán Huerta on what would have been the luchador’s 99th birthday. Known as El Santo in the ring, Huerta is credited with making the Mexican sport of lucha libre wrestling so popular. “More commonly known as “El Santo” (The Saint), this legendary, silver-masked luchador wrestled for nearly five decades and is remembered as one of the greatest sports figures in Mexican history,” reports the Google Doodle Blog. Google says the wrestler kept his famous silver mask on throughout his career to hide his identity, removing it only once during an appearance on the Mexican talk show Contrapunto. He would die five days later at the age of 67 on February 5, 1984. The doodle includes a slideshow of the following images honoring the silver-masked wrestler, and links to “El Santo” search results. Google is displaying Search Engine Land Source

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Google updates Penguin, says now runs in real-time within the core search algorithm

After a nearly two year wait, Google’s Penguin algorithm has finally been updated again. It’s the fourth major release, making this Penguin 4.0. It’s also the last release of this type, as Google now says Penguin is a real-time signal processed within its core search algorithm. Penguin goes real-time Penguin is a filter designed to capture sites that are spamming Google’s search results in ways that Google’s regular spamming systems might not detect. Introduced in 2012, it has operated on a periodic basis. In other words, the Penguin filter would run and catch sites deemed spammy. Those sites would remain penalized even if they improved and changed until the next time the filter ran, which could take months. The last Penguin update, Penguin 3.0, happened on October 17, 2014. Any sites hit by it have waited nearly two years for the chance to be free. Those long delays are now to be a thing of the past, according to Google. With this latest release, Penguin Search Engine Land Source

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Learn Youtube SEO Tips – Youtube Search Engine Optimization in Hindi

Learn Youtube SEO Tips – Youtube Search Engine Optimization in Hindi learn how to do seo of videos i.e Youtube Search Engine Optimization in Hindi

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Web Development Tutorial for Beginners (#1) – How to build webpages with HTML, CSS, Javascript

Web Development Tutorial for Beginners (#1) – How to build webpages with HTML, CSS, Javascript Once you’re done with this, checkout lesson #2 – introduction to CSS: How to put your website online (with coupon): How to build webpages with html, css, javascript tutorial for beginners. In this video, we’ll cover how to develop websites using just the computer you have already. I’m using Sublime Text editor http://ift.tt/kLixWX and Google Chrome Other great text editors: Atom.io Brackets.io Notepad++ Learn how to develop your own websites using the computer you already have. The basics of web development is the html file, which is centered around html tags. In this first lesson, we’ll cover the basic html tags and how to use them to build a web page. Once you learn HTML, you can use CSS to add style to your pages and JavasScript to add animation and fun features. Learn Javascript with the Javascript tutorials for beginners: https://www.youtube.com/watch?v=fGdd9qNwQdQ&list=PLoYCgNOIyGACnrXwo5HMCfOH9VT05znGv

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Learn the basics of programmatic advertising

Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click-through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of using programmatic advertising in this guide from Oracle: Deliver advertising that enhances the customer experience; prove your advertising campaign success and bottom-line value; and learn all the terms you need to know in our handy glossary. Visit Digital Marketing Depot to get started. The post Learn the basics of programmatic advertising appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Google app deep links, AMP reports & the Possum update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google will show AMP URLs before App deep link URLs in mobile resultsSep 21, 2016 by Barry Schwartz Your readers download your mobile app? Well, Google won’t be sending them to those deep links if you have AMP URLs active on your website. Everything you need to know about Google’s ‘Possum’ algorithm updateSep 21, 2016 by Joy Hawkins Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’ Google AMP error report in Search Console scans for errors differently nowSep 21, 2016 by Barry Schwartz You may see more or fewer AMP errors in your Google Search Console report. No need to worry — It was an internal change and does not impact ranking or indexing. 4 ways to improve your value as a Search Engine Land Source

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Autumnal Equinox Google doodle welcomes first day of Fall in the Northern Hemisphere

Today marks the first day of Autumn for the Northern Hemisphere and Google is noting it with an animated doodle on its homepage in the U.S. and its international homepages across the Northern Hemisphere. “Today is the first day of fall, also known as the equinox – when the length of night and the day are nearly equal. It’s also the beginning of the cooler temps that will be with us until spring comes around,” writes the doodle team on Google’s Doodle blog. The animated image leads to a search for “Autumnal Equinox” and includes the usual sharing icon so that you can post the image on your social feeds. 2016 First Day of Fall Google Doodle The artwork used for the doodle – rocks surrounding a tree with falling leaves – mirrors the image used earlier this year during the Vernal Equinox. Instead of watching leaves fall – the rocks looked upon a tree as it bloomed. Search Engine Land Source

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MarTech Europe preview: here’s what to expect in 6 weeks

We’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology, and management. I’m excited to give you a preview of what the conference will deliver, but first… If you like what you read below and want to attend, register before 30 September in order to receive the “beta” discount rate, 15% off the regular ticket price. Here’s what you can expect at the event: Vendor-Neutral Analysis of Marketing Technology Solutions The MarTech conference series is the largest independent series of international events focused exclusively on marketing technology. The agenda is shaped solely by what I believe are the most relevant topics, candidly presented by speakers from across field, without bias towards any one vendor. I will kick off the program on Day 1 with a talk on the overall state of the marketing technology industry, setting the Search Engine Land Source

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Turn your online searches into in-store sales

In this guide from SweetIQ, you’ll discover how to build and analyze your online-to-offline conversion funnel. You’ll also get: the 4 critical elements you can use to drive more in-store sales; the 4 keys to good local marketing; and 4 action items for fixing your findability… fast, and more! Visit Digital Marketing Depot to download the guide and get started! The post Turn your online searches into in-store sales appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: AMP live in Google, Bing partners with CBS & EU copyright

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP — Accelerated Mobile Pages — begin global rollout in Google mobile search resultsSep 20, 2016 by Greg Sterling Google reiterated that the move does not include a rankings change. New EU copyright rules: basic fairness or punitive media subsidy?Sep 19, 2016 by Greg Sterling Europe sees a fairer marketplace, Google sees a bonanza for lawyers. Bing partners with CBS Interactive in syndication dealSep 20, 2016 by Ginny Marvin The deal is aimed at boosting mobile search volume and share for the Bing network. The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge winsSep 20, 2016 by Todd Saunders In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience. Turn your online searches into in-store salesSep 20, 2016 by Search Engine Land Source

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Android Google Play app store SEO (Search Engine Optimisation) (ASO) tips

Android Google Play app store SEO (Search Engine Optimisation) (ASO) tips Hey all. I wanted to do a quick video on some positive downloads we got on the Google Play market due to some basic app store optimisation (ASO) techniques. These are very easy to implement and have a big impact on downloads. As competition in the app stores increases, app store search optimisation (ASO) becomes increasingly important. I hope you find this useful. Please drop a comment below if this has improved your downloads too, it’ll be good to see. Happy Developing Martin

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See how the top 13 SEO software platform providers stack up

With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. If you are to looking to adopt an SEO software platform, this guide will help you through the decision-making process. Included are profiles of 13 leading SEO tools vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to download your copy. The post See how the top 13 SEO software platform providers stack up appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: SEO vectors, Google data studio & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What is Google Data Studio and how can you use it?Sep 19, 2016 by Sherry Bonelli Currently in beta, Google Data Studio allows you to create branded reports with data visualizations to share with your clients. Columnist Sherry Bonelli explains the benefits and how to try it out. Using word vectors and applying them in SEOSep 19, 2016 by JR Oakes Contributor JR Oakes takes look at technology from the natural language processing and machine-learning community to see if it’s useful for SEO. See how the top 13 SEO software platform providers stack upSep 19, 2016 by Digital Marketing Depot With hundreds, thousands, tens of thousands, and even millions of pages, sites, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the Search Engine Land Source

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New EU copyright rules: basic fairness or punitive media subsidy?

Years ago the internet effectively destroyed the once mighty business model of newspapers. It has also put considerable pressure on other traditional media and entertainment, which often argue their work is being pirated and distributed online without fair compensation. There can be little dispute that journalism is critical to democratic societies. However the question is what do about the business models of legacy media organizations. The recently proposed EU copyright directive has one answer — and it’s one that Google doesn’t like very much. Here’s what the European Commission says the proposed rules will accomplish: better choice and access to content online and across borders improved copyright rules on research, education and inclusion of disabled people a fairer and sustainable marketplace for creators, the creative industries and the press. One of the additional objectives of the new rules, which must be approved by the European Parliament, is to harmonize copyright laws across the EU. However, Google says the directive would take the largely Search Engine Land Source

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SEO Tutorial & Guide for 2017 – Search Engine Optimization Todos

SEO Tutorial & Guide for 2017 – Search Engine Optimization Todos Master SEO for your business in this up-to-date tutorial on Search Engine Optimization basics. (For free materials, including the SEO TOOLBOOK go to http://bit.ly/seo2016ez). Search Engine Optimization is explained in this easy tutorial or SEO guide, starting with how to define the best keywords, going thru page tags, and even discussing how to never stop learning. Learn the 2017 tips, tricks, and tools in this easy tutorial or guide.

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Los Angeles Web Design

Los Angeles Web Design Los Angels Web Design –http://ift.tt/2cGZHIr Do You Want a Million Dollar Website Designed By The best of the best on the west coast look no further you found us. We Guarantee Page 1 Rankings in Yahoo Bing And Google With Your Businesses Website. Check out our rankings in New York Bing.com – type in (New York Web Design) Ranked Number 1 on Page 1 http://ift.tt/2d7NsTu Contact Info Robert Hutchinson Skype: RobbyHutch Phone: 1(509)910-7727 Website: http://ift.tt/2cGZDbN

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Que es SEO y Como Funciona – Posicionamiento Google

Que es SEO y Como Funciona – Posicionamiento Google Que es SEO y Como Funciona – Posicionamiento Google Actualmente mas del 80% de los consumidores hacen una búsqueda en Google antes de tomar una decisión de compra de un producto o servicio. Los usuarios escriben diferentes términos o palabras clave buscando resolver así sus necesidades o inquietudes. Google ofrece un listado de páginas web relevantes antes esa busqueda. Por eso si tu sitio web no aparece en Los primeros resultados de busqueda o en la primera hoja hace que Sea difícil llegar a tus consumidores. Los sitios web listados en la página uno en Google obtienen el 95% de los clicks totales. Difícilmente alguien llega a la hoja dos o posteriores. Si alguna vez te has preguntado porque tu competencia está mejor posicionada que tu. Se debe a su estrategia de posicionamiento la cual es conocida como seo. SEO significa search engine optimization y en español se puede traducir como optimización de posicionamiento en motores de búsqueda. Este te ayuda a posicionar una página mejor que la competencia dentro de los resultados de búsqueda Los motores de búsqueda como Google anexan la información más importante de las páginas web para ayudar a las personas a encontrar exactamente lo que están buscando Tener una página bien posicionada hace que más personas te encuentren. Para lograr un mejor posicionamiento tu página web debe tener todos los ingredientes esenciales que los motores de búsqueda requieren. Es aquí donde el seo puede ayudarte. El seo te ayuda a mejorar la arquitectura de tu página web. Utilizar adecuadamente las etiquetas HTML. Colocar adecuadamente el contenido en texto Y el contenido visual Y finalmente aquellos links de entrada y de salida. Cuando alguien está buscando el tipo de servicio o producto que tú ofreces los motores de búsqueda como Google determinan los resultados relevantes ante esa búsqueda para el usuario. Para poder obtener la preferencia y visitas de los usuario ante esa búsqueda necesitas estar en la primera hoja de resultados. Los motores de busqueda mas populares son Google, Bing y Yahoo. Aunque la más popular en Hispanoamerica se llama Google con una preferencia mayor al 95%. Ahora ya sabes que es SEO. www.RodrigoHM.com

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How to manage local listings for enterprise brands

When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of grumbling, cursing and general hand-wringing you do. It isn’t easy for enterprise brands to get their location data in order. Juggling the info for hundreds or thousands of locations can quickly become overwhelming. And it’s not uncommon for enterprise brands to feel like they’re playing SEO whack-a-mole, constantly beating down duplicate listings, inaccurate data and any local search changes that inevitably pop up from Google. Fortunately, there are steps enterprise brands can take to tame their unruly location data and prevent it from getting out of hand in the future. The unique challenges facing enterprise local listings management For enterprise brands just starting to get their location data in order, local listings problems can typically be boiled down into two categories: an overwhelming, baffling, disparate, inaccurate and outright maddening heap of location data; and human nature’s basic resistance to change. I’ll address Search Engine Land Source

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The immediate results of link building

In an April 2016 article on Moz by Kristina Kledzik, “How Long Does it Take for Link Building to Impact Rankings,” the author posits that new links take about 10 weeks to have an impact. Our findings show the exact opposite: High-end link building has an immediate and persistent positive impact. I’ll explain further and share our data here. Kledzik’s study was on a moderately large site with roughly 200K pages and focused on moderately difficult keyword rankings. She correctly points out that with a multiplicity of variables, it is extremely difficult to pinpoint the impact of any given ranking factor (such as a link). Our study was conducted entirely differently and, I think, gives a better picture of why, in our experience, the impact of links is immediate and persistent. Background on the study First, it is important to know that we work exclusively with the legal industry — which means we’re bringing high-end link building to small business websites — Search Engine Land Source

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SearchCap: Google algorithm update, iOS10 widgets & images in mobile

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google downplays the Google algorithm ranking update this week as “normal fluctuations”Sep 16, 2016 by Barry Schwartz Was there a major Google algorithm change this week? Many webmasters believe so. Google mobile search results now showing images in the snippetsSep 16, 2016 by Barry Schwartz Google is now showing images in the mobile search results for product-like queries. Do you like the new mobile search snippets? There’s no Google Search widget for the iOS 10 Search screen: why that mattersSep 16, 2016 by Danny Sullivan Google search could be on the iOS Search screen with a widget, if it wanted. Why isn’t it offering that option to its users? The immediate results of link buildingSep 16, 2016 by Conrad Saam While conventional wisdom and recently published studies may hold that link building takes a long time to have a positive impact, columnist Search Engine Land Source

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Is Google showing fewer image boxes in its search results?

Google would show an image box for typically anywhere from 35 percent to 20 percent of the queries they return — at least this is based on tracking tools from Moz and RankRanger — but that seems to have dropped significantly yesterday by half. Both Moz and RankRanger are showing about a 50-percent reduction in the frequency Google will show the image box in the web search results. The box looks like this on desktop web search results: Now, those boxes show up not as often, according to these tools. We did ask Google for a comment but have not yet heard back. We will update this story if we hear anything from them. Here is the chart from Mozcast showing the reduction from about 30 percent to about 15 percent, a 50-percent drop: Here is the RankRanger chart showing a drop from about 23 percent to 11 percent: Anecdotally, I am also seeing webmasters confirm this. So it doesn’t seem to be Search Engine Land Source

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Everything you need to know about marketing automation platforms in one report

B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 49-page Marketing Land report, sponsored by Salesforce and Marketo, includes: profiles of 13 leading vendors; pricing charts, capabilities and comparisons; and recommended steps for evaluating. Visit Digital Marketing Depot to download your copy. The post Everything you need to know about marketing automation platforms in one report appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Google images, mobile shopping & election hub

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Google showing fewer image boxes in its search results?Sep 15, 2016 by Barry Schwartz You are now 50% less likely to see the image box show up in your Google search results page. Is it a bug or a feature? 7 advanced tips for Google Shopping adsSep 15, 2016 by David Rekuc As we edge closer to the holidays, it’s time to make the most of your Google Shopping campaigns. Columnist David Rekuc reveals seven tips to help you bring your shopping campaigns up a notch. Bidding on the competition: Is it really worth it?Sep 15, 2016 by Jacob Baadsgaard Bidding on your competitors’ brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run. The biggest Google ad updates are also the quietestSep 15, 2016 by Andy Taylor Advertisers have seen Search Engine Land Source

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Pay Per Click PPC VS Search Engine Optimization SEO | Whats the Difference?

Pay Per Click PPC VS Search Engine Optimization SEO | Whats the Difference? For More information on SEO and PPC Stratigies visit http://shaneperry.co. This Video will give you PPC VS SEO statistics and help you learn what you should invest in when it comes to Search Engine Marketing, Pay per Click and Search Engine Optimization. Please Subscribe for more training in SEO.

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UPDATE — How Long Does it Take to Rank a Website in Google?

The speed that websites rank in Google’s search results has changed since I last talked about it. Many of the factors are the same, but the way in which those factors affect the expected timeline has changed. Almost every person I talk to asks me how long it will take, so chances are very good […] Dallas SEO Geek source article

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2016 Doodle 4 Google contest asks students to look to the future

This year’s annual Doodle 4 Google contest opened today, asking students in grades kindergarten through 12 to submit artwork based on the theme: “What I see for the future…” Artwork can include whatever medium the artist chooses and must incorporate Google’s letters to depict their vision of the future. Entries will be accepted through December 2, 2016. We like to think about what’s next. So we’re asking kids to imagine what awaits them in the years to come and represent that vision of this year’s theme.Official Google Blog The National Winner will have their winning artwork displayed on Google’s home page for a day, in addition to receiving a $30,000 college scholarship and a chance to work with the Google Doodle team. The winner’s school will also receive $50,000 to invest in technology. Last year’s winner was 10th grader Akilah Johnson from Washington, DC. Based on the theme “What makes me… me,” Johnson’s winning artwork honored her African heritage and Afrocentric Search Engine Land Source

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SearchCap: Google extended text ads, Bing Ads structured snippets & Doodle 4 Google

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google bumps Expanded Text Ad deadline to January 31, 2017Sep 13, 2016 by Ginny Marvin Issues a set of dos and dont’s for testing expanding text ads. Bing Ads launches Structured Snippets for text adsSep 14, 2016 by Ginny Marvin The extension is rolling out globally. 2016 Doodle 4 Google contest asks students to look to the futureSep 14, 2016 by Amy Gesenhues Students in grades K through 12 have until December 2 to submit artwork based on the theme: “What I see for the future.” Search takes to the cloud as users engage with new actionsSep 14, 2016 by Christi Olson Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers. Common PPC mistakes and how to avoid themSep 14, 2016 by Laura Collins Columnist Laura Collins lays Search Engine Land Source

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Content planning best practices from Oracle

The Modern Marketing Essentials series from Oracle gives marketing leaders and practitioners the opportunity to supplement their existing marketing strategies with helpful insights. Check out this guide on content marketing and get: tips from leading content marketers and thinkers content planning best practices 7 must-have content marketing metrics checklists galore Visit Digital Marketing Depot to download your copy. The post Content planning best practices from Oracle appeared first on Search Engine Land. Search Engine Land Source

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SEO search engine optimization Training institute In Hyderabad

SEO search engine optimization Training institute In Hyderabad SEO search engine optimization Training institute In Hyderabad http://ift.tt/1gzQLzi Learn the principles of SEO and help to promote your website within Google and the other Internet search engines. | SEO Training & Tutorials ABOUT SEO – What is search engine optimization? – Take SEO seriously, don’t dabble – Anyone can do SEO! – SEO and ROI (return on investment) – What is possible, and what is not possible with SEO – Onsite and offsite SEO – Different search engines – How search engines work – Robots, spiders and crawlers – Organic vs. Paid search results – Many YouTube videos about SEO are wrong or out of date – Google keeps changing — penguin and panda – Over optimization hurts – What is a web server? – Index.htm – the home page – PageRank – Link juice – Are you paying for past SEO mistakes? Contact: +919154174984/5 Professional SEO Training in Ameerpet Hyderabad: We offer professional SEO training in Ameerpet Hyderabad with live projects By Mr.Sureshkumar. In this SEO course get On page and off page SEO , WordPress, Adsense and Adwords Basics training Ameerpet by professionals according to latest search engines algorithms. Tags: best seo training,best seo training institute,best seo training online,best internet marketing training program,ppc training,seo training forum,best seo course,free online seo training,free seo course http://ift.tt/1gzQLzi

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Drive PLA profits with keyword segmentation

Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels as a result of their capacity to qualify traffic. As a result, retailer investment in PLAs has grown, and PLA channels have become increasingly crowded. Due to growing competition and rising CPCs, retailers who rely on PLAs as a significant source of their revenue need to adopt a more sophisticated approach to PLA optimization in order to remain both competitive and profitable. In this white paper from Omnitail, they show you how valuable query segmentation can be and why it should become a component of your PLA channel strategy. Visit Digital Marketing Depot to download your copy. The post Drive PLA profits with keyword segmentation appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Google AdWords login, keyword planner bug & Bing Ads bulk editing

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New: Access up to 5 AdWords accounts with one loginSep 13, 2016 by Ginny Marvin Also, no need to confirm user access invitations anymore. Seeing Google Keyword Planner down? You’re not aloneSep 13, 2016 by Ginny Marvin Many users with active campaigns are unable to access Keyword Planner. Bing Ads apps keep getting more useful, now with bulk editingSep 13, 2016 by Ginny Marvin Hints of more improvements to come. Two weeks to SMX East – Register now!Sep 13, 2016 by Search Engine Land In two weeks, SEOs and SEMs will gather at largest search marketing conference on the East Coast: SMX East. Don’t miss your chance to get the latest SEO and SEM tactics and connect with other search marketers. Here’s what you’ll get: Tactics you can use immediately: SMX East offers 50+ sessions covering proven tactics in search […] E-commerce Search Engine Land Source

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Google bumps Expanded Text Ad deadline to January 31, 2017

Advertisers scrambling to figure out how to optimize expanded text ads and those that have procrastinated even getting started with them are apparently in good company and will be relieved to know Google has extended the transition period for expanded text ads. Google will continue to accept new traditional text ads through January 31, 2017, not October 26 as announced in July with the general release of the new ad format. After January 31, existing standard text ads will continue to run with expanded text ads, but advertisers will not be able to edit or create standard ads. With Tuesday’s announcement, Google also issued a set of suggested best practices for testing expanded text ads: Test multiple versions of your expanded text ads. Try different approaches with the new space your ads now have. Shoot for 3–5 new ads per ad group. Advertisers who test multiple creatives see better performance. Focus your testing on headlines. Headlines are the most important parts of your ads, and you Search Engine Land Source

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Web Design Trends 2016 – Material Design

Web Design Trends 2016 – Material Design Welcome to web design trends 2016. We’ll be starting off with Google’s Material Design, enjoy. ——————– MY CHANNELS: https://www.youtube.com/c/Mogulvate https://www.youtube.com/c/AppStackReviews https://www.youtube.com/channel/UCMxPCIxg3LIzWMnIVQF3UPw FOLLOW CODE THE WEB —————————————- http://ift.tt/29HhU8M HERE’S WHAT I USE ——————————– Website Builders: http://ift.tt/2cnMtPG Hosting: http://ift.tt/2chunlX

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Upcoming webcast: How to optimize search, Facebook and display ads to drive offline sales

How are marketers using online and offline data to understand and optimize the customer journey? And what cross-channel strategies work best to drive offline conversions? Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma.  Attend this webcast and learn: the unexpected impact call conversions have on your CPL and ROI; how to optimize search, Facebook and display ads to drive offline sales; and how to tie together cross-channel, web and call data to boost revenue. Register now for “Mastering Online-to-Offline Marketing,” produced by our sister site, Digital Marketing Depot, and sponsored by DialogTech. The post Upcoming webcast: How to optimize search, Facebook and display ads to drive offline sales appeared first on Search Engine Land. Search Engine Land Source

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AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & Experiments

Google will soon retire AdWords Campaign Experiments. All advertisers will be transitioned to the newer Drafts & Experiments tool for trialing proposed campaign changes, the company announced Monday. Drafts & Experiments arrived in AdWords in February for search campaigns and extended to display campaigns in August. Drafts is sort of like AdWords Editor in that it allows you to make multiple edits to a campaign without the changes going live until they are posted. From a draft, advertisers can run an experiment — designating a portion of the budget to the test — to see how the changes might impact performance. Advertisers will no longer be able to create new Campaign Experiments starting the week of October 17. Exiting active Campaign Experiments have until February 1, 2017, to run, after which unapplied changes will be removed. The post AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & Experiments appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Google AdWords experiments, Google profiles & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & ExperimentsSep 12, 2016 by Ginny Marvin Retirement of the legacy testing tool will begin the week of October 17. 8 tips to make sure your Google profile images boost your local search resultsSep 12, 2016 by Wesley Young Your local business profile image has a significant impact on the impression prospective customers have of your business. Columnist Wesley Young of the Local Search Association covers ways to make sure that impression is a positive one. Upcoming webcast: How to optimize search, Facebook, and display ads to drive offline salesSep 12, 2016 by Digital Marketing Depot How are marketers using online and offline data to understand and optimize the customer journey? And what cross-channel strategies work best to drive offline conversions? Join digital marketing experts from Adobe and DialogTech Search Engine Land Source

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search engine optimization

search engine optimization Search engine visibility and optimization BY RUGGED WEBSITES http://ift.tt/2cIOG6R http://ift.tt/2cA46NI

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Getting indexed in Bing & Yahoo – Search Engine Optimization Tutorial part 6

Getting indexed in Bing & Yahoo – Search Engine Optimization Tutorial part 6 How to submit a sitemap to Bing.com in order to get indexed in Bing and Yahoo. Sentdex.com Facebook.com/sentdex Twitter.com/sentdex

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Tips for when and how to use Feed Rules in Google Merchant Center

With Google’s roll out of the new Merchant Center interface came more functionality for Feed Rules. Feed Rules debuted earlier this year to allow marketers to make some changes to their product feed data right within Merchant Center. But what can you really do with Feed Rules and who should be using them? The consensus is that Feed Rules are still best for simple updates, and it’s ideal to make changes to the actual feed. In reality, however, that’s not always possible or timely and why Feed Rules have such appeal. Maggie Webb, Partner at Five Mill Inc., says that while most fixes and feed updates require editing by a feed service or developer, Feed Rules can offer a fix in the interim and be a big help to smaller businesses that don’t have resources at the ready to make updates. “Since a high percentage of ecommerce traffic is from Google Shopping, even a simple change from a Feed Rule can make a big impact on an account,” says Search Engine Land Source

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Bing improves autocomplete suggestions for academic paper & movie title queries

Today, Bing announced improvements to its autocomplete technology for queries associated with academic papers and movies. According to the announcement, Bing originally launched its new autocomplete features around academic paper queries earlier this year. Using technology designed by Microsoft’s Cognitive Services and Academic Search team, Bing’s new autocomplete suggestions for academic-related searches make it possible for users to, “…explore the relationships between papers, authors, topics and publications through a large object graph.” Bing says academic queries like “find all papers by an author,” “find a paper written by particular co-authors,” or “find a paper about a specific topic presented at a conference” will surface real-time autocomplete suggestions that are “the most relevant” to the search. For movie-related searches, Bing says its newly updated autocomplete feature helps users formulate their query by analyzing the user’s natural language input, and then determining intent (with “lightning-fast” technology) to surface the most likely interpretations. While Bing’s previous autocomplete suggestions depended on Search Engine Land Source

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SearchCap: Google AdWords ad preview, Bing autocomplete, & illegal linking

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing improves autocomplete suggestions for academic papers & movie titlesSep 9, 2016 by Amy Gesenhues Bing says autocomplete suggestions for movies will analyze a user’s natural language and intent to deliver the most likely interpretations. Tips for when and how to use Feed Rules in Google Merchant CenterSep 9, 2016 by Ginny Marvin With more functionality now available in Feed Rules, here is a look at how some marketers have been using them to improve Google Shopping campaign performance. Digitizing traditional marketing methods to compete in local searchSep 9, 2016 by Lydia Jorden Columnist Lydia Jorden discusses techniques to digitize traditional marketing in a way that allows your brand to connect with its traditional audience while maintaining competitive local SERP positioning. Google’s AMP Viewer: the Tinder UX for content?Sep 9, 2016 by Barb Palser Google’s hosted AMP viewer takes the Search Engine Land Source

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5 Webdesign Tipps. Die viel Arbeit sparen & Frust vermeiden. | Vlog #5

5 Webdesign Tipps. Die viel Arbeit sparen & Frust vermeiden. | Vlog #5 Hey, Heute mal 5 Tipps rund um das Thema Development. Also viel Spaß und ich hoffe das Sie dem einen oder anderem Helfen. Leider kann ich keine Hilfe bei Problemen oder Fragen mehr leisten, es sind einfach zu viele E-Mail geworden sodass es Zeitlich einfach nicht mehr möglich ist. Wenn ihr jedoch Kritik, Ideen für neue Videos oder andere Nachrichten an mich hat schreibt mir einfach über Twitter. Geschäftliche Adresse: ● Kontaktformular: http://bit.ly/2c15omz ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Meine Social Media Seiten: ● Homepage: http://bit.ly/1y4rvIA ● Facebook: http://on.fb.me/11N25Ve ● Youtube: http://bit.ly/1rPBJ9Y ● Twitter: http://bit.ly/1y4rMeD ● Instagram: http://bit.ly/1UjBLuD ● Twitch: http://bit.ly/29VyA7J ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Wenn ihr euch für meine Ausrüstung, Software oder Bücher Interessiert dann schaut einfach hier mal vorbei und Unterstützt mich mit einem Kauf. ● Meine Ausrüstung(Affiliates Links): http://amzn.to/2ccEY0l ● Software(Affiliates Links): http://amzn.to/2c0Fc7r ● Bücher(Affiliates Links): http://amzn.to/2bTCfcU ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Copyright by Johannes Schiel / Unleashed Design

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SEO MEXICO|Search Engine Optimization|Posicionamiento en buscadores

SEO MEXICO|Search Engine Optimization|Posicionamiento en buscadores http://www.0o.com.mx/ seo mexico, la única agencia de seo (search engine optimization) hispana, que posiciona en buscadores. No te dejes engañar con gente que quiere venderte PPC, ESO NO ES SEO. Y te tengo noticias, sólo el 3% de los clicks se van para el PRIMER lugar en PPC de los 10 primero resultados de la búsqueda en google. Seo Mexico, analiza tu sitio, lo optimiza, y lo hace “popular” con la construcción de enlaces (link building service). seo mexico, también es punta de lanza en el social media management. Creamos una comunidad ACORDE a tu negocio/servicio/persona La reputación en linea es algo que hay que cuidar, y si tu negocio tiene MALA REPUTACIÓN hay que hacer algo, antes de que tu negocio se vaya a pique. seo mexico. cómo curriculum tiene más de 600 sites posicionados en los primeros resultados de la búsqueda en google con MILES de palabras clave. En social media management tenemos campañas políticas en redes sociales, haciendo un trabajo de community manager Elige a los profesionales y no ha quién ni siquiera tiene posicionado el site dónde “vende SEO” Checa éste video de contacto y Contáctanos YA! Estamos a tus órdenes seo mexico *(Nota: se omitieron algunos acentos y mayúsculas por motivos de posicionamiento)

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6 data visualizations in the new AdWords that will save you a ton of time

The new AdWords UI is slowly starting to roll out to accounts, with a smattering of users having access. I’ve been able to spend some time there with a small account. Getting used to the new interface is an adjustment, and not all of the functionality works yet, but there the new design is heavy on data visuals that will help cut down on reporting and analysis time. Here are the data visualizations that have caught my attention. Daypart Reporting The Day & hour card is my favorite addition to the new AdWords UI so far — and in all accounts for three of my selections here. The charts in this card turn what’s always been a complete pain into a delightful breeze. The Day & Hour card is located on the main Overview dashboard as well as the Overviews for each campaign and ad group. In each of three views — Day, Day & Hour, Hour — there is a dropdown menu to select a metric. In Search Engine Land Source

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SearchCap: Google widget links, ads & SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google reminds webmasters that widget links are against their webmaster guidelinesSep 8, 2016 by Barry Schwartz Don’t be surprised if a new wave of unnatural link penalties are sent out via the Google Search Console for widget links. Here’s a script that copies AdWords extensions to all your campaignsSep 8, 2016 by Daniel Gilbert Columnist Dan Gilbert shares another script from Brainlabs that will copy your AdWords extensions across different campaigns. 5 ways ads are killing your site (& SEO)Sep 8, 2016 by Kristine Schachinger We often don’t consider the impact our website’s ads could have on organic search visibility, but columnist Kristine Schachinger explains why too many ads can be a bad thing for users and search engines alike. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Should you still be using an SEO enterprise platform? SEO Six Search Engine Land Source

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European court says linking to illegal content is copyright infringement

In a decision that is already controversial, the Court of Justice of the European Union (CJEU) has ruled in favor of copyright owners and against hyperlinks. The CJEU decision, though qualified, raises the strong possibility that publishers linking to infringing third party sites will also be liable for infringement. Critics charge the CJEU decision amounts to judicial lawmaking and is an attack on the free flow of information online, contrary to the way the internet has operated to date. It also places a burden of investigation on the linking publisher to determine whether the linked content is authorized or infringing. In some cases that may be easy to determine but in many others it won’t be. The facts of the present case were egregious but the law created by the court is bad for the internet. The copyrighted material at issue in the case, GS Media vs Sanoma, were photos (presumably nude) of Dutch celebrity Britt Dekker, which were owned by Search Engine Land Source

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Amazing Search Tips With Bing – Search Engine Optimization

Amazing Search Tips With Bing – Search Engine Optimization Copy Right Claim : Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. No copyright intended. All content used in adherence to Fair Use copyright law. Most of videos are from different Internet users filmed and are freely distributed. All rights remains to the authors of videos. If you are author of one the videos and you want to remove the video from our channel, please contact us, many thanks

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MarTech Europe is just 2 months away, don’t miss out!

We’re now less than two months away from MarTech Europe, which will take place in London on 1-2 November, and my anticipation is building. The high-velocity exchange of ideas and experiences at MarTech always teaches me so much about the rapidly evolving practice of marketing technology in B2B and B2C organizations. Above is an overview of the agenda, which features 25+ sessions covering a wide range of topics at the intersection of marketing, technology, and management: IT/marketing collaboration and governance; Marketing-powered digital transformation case studies; Marketing operations frameworks; Personalization and experimentation at scale; Real-world agile marketing practices; Marketing technology vendor management; Marketing technology stack architectures; And much, much more… Thanks to an amazing roster of industry experts and experienced practitioners, this promises to be an intense two days of learning and inspiration for how to grow marketing technology capabilities in your organization. Our exceptionally low beta rate expires on September 30, so if you’d like join us, please register for MarTech Europe before then. I hope to see you there! The post MarTech Europe is Search Engine Land Source

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Harvard Business Review report: Using analytics to create customer value

According to this Harvard Business Review report presented by Google Analytics, using data to improve the customer experience is key to creating a competitive advantage in today’s market. In this paper, HBR reviews: The competitive advantage of business analytics How demand analytics impacts company performance The drivers that create customer value Visit Digital Marketing Depot to download your copy. The post Harvard Business Review report: Using analytics to create customer value appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Google web reviews, security reports & Penguin update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds ‘Reviews from the web’ to critic reviews in local search resultsSep 7, 2016 by Greg Sterling To be considered for inclusion, sites will need to use review snippet markup. How many days has it been since the last Google Penguin Update?Sep 6, 2016 by Danny Sullivan Caught by the Penguin anti-spam filter and fixed your site? Here’s how long you’ve been waiting for a chance to be released. Google Search Console improves Security Issues reportsSep 6, 2016 by Barry Schwartz The revised security reports in the Google Search Console promise to provide more specific explanations and insights into the issues. Harvard Business Review report: Using analytics to create customer valueSep 7, 2016 by Digital Marketing Depot According to this Harvard Business Review report presented by Google Analytics, using data to improve the customer experience is key to creating a Search Engine Land Source

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SearchCap: Not Google Penguin, Google local update & Shop the Look Google ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Friday’s update was not due to the Penguin algorithmSep 6, 2016 by Barry Schwartz Google’s John Mueller told us to cross off Penguin from the list of explanations for the Google update from this past Friday. Google testing mobile Shop the Look ads for apparel & home productsSep 6, 2016 by Ginny Marvin Looks are culled from partners including Polyvore and Curalate with related products featured in Shopping ads. Is Google filtering your business in the local search results?Sep 6, 2016 by Joy Hawkins Seeing a shift in Google’s local results? It’s not just you. Columnist Joy Hawkins documents what appears to be a recent refresh to Google’s local ranking filter. Google rolls out Campaign Groups in AdWordsSep 6, 2016 by Ginny Marvin Reporting feature makes it easier to monitor performance across multiple campaigns. “Enterprise Call Analytics Platforms: A Buyer’s Guide” Search Engine Land Source

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Google Search Console improves Security Issues reports

Google announced they have improved the Search Issues report in the Google Search Console. Specifically, the reports now provide more specific explanations of the security issues detected by Safe Browsing. The types of security issues that can show include malware, deceptive pages, harmful downloads, and uncommon downloads. The new explanations promise to give more “context and detail” into the security issues. This includes “tailored recommendations for each type of issue, including sample URLs that webmasters can check to identify the source of the issue, as well as specific remediation actions webmasters can take to resolve the issue,” Google said. Here is a screen shot of some of the alerts one may see in this report: The post Google Search Console improves Security Issues reports appeared first on Search Engine Land. Search Engine Land Source

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How many days has it been since the last Google Penguin Update?

The Google Penguin Update is a filter designed to help Google combat severe forms of spam in its search results. This page tells you how long it has been since the last Penguin Update, which is helpful for those hoping to escape the penalty. Penguin operates on a periodic basis. When it happens, it catches and penalizes a set of sites. It also releases some sites previously caught, if they’ve reformed themselves in a way that Google likes. During the time between updates, any sites penalized by Penguin remain that way until a fresh update happens. Even if they correct problem areas, the penalty carries on until the next Penguin update happens. That’s a wait that can last for over a year. Below is our clock that counts the days since the last Penguin update: Here are the exact dates of all Penguin Updates since the filter was first developed by Google: Here are dates of all Penguin releases and the time elapsed from the Search Engine Land Source

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SEO Tips : Mobile SEO Optimization

SEO Tips : Mobile SEO Optimization http://ift.tt/1zNyDN2 About Mobile Search Engine Optimization : Why is it significant today & how you can go about optimizing your website for mobile audience.

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Labor Day Google doodle marks holiday honoring the American workforce

Google has switched out its usual logo on the U.S. homepage with a Labor Day doodle honoring the American workforce. The artwork depicts men and women performing industrial trade work and includes a sharing icon. Clicking the doodle leads to a search for “Labor Day.” Labor Day, the first Monday in September, is a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country.U.S. Department of Labor According to the U.S. Department of Labor’s website, Labor Day was originally celebrated in New York City on Tuesday, September 5, 1882, but the first state law making it an official holiday wasn’t passed until five years later in Oregon. By 1894, more than thirty states had made it a holiday, including the District of Columbia. Search Engine Land wishes all our readers a Search Engine Land Source

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Don’t get duped by duplicate content: 8 quick checks for every SEO

You’ve probably heard the phrase “duplicate content” being thrown around from time to time, and like any savvy webmaster, you’d never dare to publish the same content twice — but have you? Duplicate content is the equivalent of overdrawing your checking account, except instead of paying costly fees each month you’ll be sacrificing your precious crawl budget. Manifesting itself in several forms, duplicate content may be one of the most elusive and widely overlooked problems that can affect your site’s ability to rank. It oftentimes stems from a sites’ information architecture or CMS limitations — which likely means it wasn’t deliberate. Unfortunately, there is no simple check in Google Search Console that will flag this issue for you. Even the most advanced third-party tools don’t always do a good job of finding duplicate content — especially when the source is internal. Here are eight potential sources of duplicate content that could be affecting your site: 1. HTTP and HTTPS URLs One of the Search Engine Land Source

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SEO For Dummies: How To Rank In Google

SEO For Dummies: How To Rank In Google So what is SEO and how can you use it to get your sites to rank in Google? Well in this video I’ll explain it all to you – in plain English. I’ll show you the simple SEO tips and techniques that I use to get all of my niche sites to rank in the top spots of Google so that I can make constant sales through various affiliate programs. This video is part of a ‘crash course’ for new affiliate marketers that I put together which you can find here: http://ift.tt/1Fgw0BR

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First Look: Google Web Designer

First Look: Google Web Designer Google Web Designer (GWD) is a brand new application from Google. Currently in Beta, nothing’s set in stone, but let’s take a look at it and see what it’s about.

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The SEO ranking factor you MUST master in 2016 (and beyond)

The SEO ranking factor you MUST master in 2016 (and beyond) If you want to rank in Google today, there’s a new SEO ranking factor to pay attention to. And if you optimize for this factor you can find yourself with higher rankings. And if you ignore it? Well let’s just say you’re missing out on A TON of high-quality traffic. So check out the video to learn more about this increasingly-important SEO ranking factor. Here’s some other cool stuff you’ll learn in today’s video: – The simple process you can use to get higher Google rankings…without backlinks (yes, really) – How the “APP Formula” makes users (and Google) love your content – The simple trick I use to increase the perceived value of my content by at least 2x. If you’re looking to get more actionable SEO videos like this one, make sure to subscribe to my YouTube channel right here: http://www.youtube.com/subscription_center?add_user=backlinko

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Is a big Google search update happening? Chatter thinks so.

Have you checked your Google organic search traffic this morning? If not, you may want to. It seems Google may have tweaked their search ranking algorithm, your site may be ranking higher or lower or the same depending on if this update has impacted your web pages. Google has not yet confirmed the update but based on a lot of chatter in the search community, it seems like an update is indeed happening. To be clear, it seems like there were two updates in the past twenty-four hours. The large update seems to be around core web search, which kicked off earlier this morning or late last night. The second update was likely around local rankings in Google. Google core search ranking update Again, Google has not confirmed that there was an update – we’ve emailed them this morning and we hope they get back to us soon. The search community overall seems to be debating that there was Search Engine Land Source

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Is SEO right for your business?

This may seem strange coming from an SEO guy, but there are many situations where organic search may not be the best option for a given marketing challenge. In fact, there are times when SEO is just simply not a good fit. In this article, I am going to look at a few common scenarios we see at my agency where we have been contacted for SEO and have fed back that we believe that SEO is either not aligned with their requirements or there is some other form of mismatch (speed, budget, etc.). 1. Budget This is the first and most common issue we see. The business wants to rank for a given term within a fixed time period for a set budget. Ultimately, you have to survey the landscape; and whether you are a local business or a national business, you must be realistic about what your spend needs to be to effectively move you to where you want Search Engine Land Source

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SearchCap: Google algorithm update, SEO business & PPC updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is a big Google search update happening? Chatter thinks so.Sep 2, 2016 by Barry Schwartz The SEO community is vigorously talking about two Google updates, one with the core web search results and one with the local pack results. Is SEO right for your business?Sep 2, 2016 by Marcus Miller Search engine optimization (SEO) can deliver strong results for every client, but columnist Marcus Miller explains why it may not be right for every business or every situation. How you can better communicate PPC industry updates to clientsSep 2, 2016 by Matt Umbro PPC is about more than just managing accounts — it’s about managing client relationships, too. Columnist Matt Umbro provides some advice for how to talk to your clients about industry updates and account issues. Search in Pics: John Krasinski at Google, Google sorbet & Bing Ads prize Search Engine Land Source

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Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google

Now that Google has officially limited access to Keyword Planner from just anyone or any bot that wanted some good search volume data, the team behind the tool is aiming to inform advertisers how to use it more effectively for campaign planning. I’m sure there are Keyword Planner power users out there, but I’d like to think I use the tool the way most people do. That is, I get keyword ideas and a sense of CPCs to be able to make a rough budget estimate, maybe do some slicing and dicing based on geotargets and devices. If you do more than that, congratulations, you’re a power user in my mind. If you are like me, Google wants to show us how to get more out of the tool, starting with an AdWords Community post published Thursday. “We’ve heard your feedback that this limited view of search volume makes it difficult to plan new Search Network campaigns. In these cases, we recommend Search Engine Land Source

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Google’s premium-level Ad Grants program no longer accepting applications

Google appears to be winding down the premium offering of its Ad Grants program for non-profits. The following message stating, “The Ad Grants team is no longer accepting Grantspro applications,” appeared within the past 24 hours on the Ad Grants support page for the program. The Grantspro level of Google Grants offered eligible non-profits a monthly budget of $40,000, or a daily spend of up to $1,315, on free AdWords search advertising. The regular Google Grants program offers $10,000 monthly budgets for qualifying non-profits. To be eligible to get to the Grantspro level, companies at the $10,000 a month level had to be hitting a $330-per-day spend cap, or $9,900 in two of the last six months, while maintaining an average click-through rate of at least 1.0 percent. The CPC cap for Google Grant recipients is $2 per click. It’s not clear why the Grantspro program has stopped taking applications, but it’s not the first time Google has put a moratorium Search Engine Land Source

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SearchCap: Google forecasting, SEO analytics & RFPs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s premium-level Ad Grants program no longer accepting applicationsSep 1, 2016 by Ginny Marvin The Grantspro program offers non-profits up to $10,000 per month in search advertising grants. Want better data from AdWords Keyword Planner? Use the forecasting tools, says GoogleSep 1, 2016 by Ginny Marvin A step-by-step look at getting more granular estimates from Keyword Planner. Fixing historical redirects using Wayback Machine APIsSep 1, 2016 by Patrick Stox Columnist Patrick Stox believes that fixing historical redirects is often an easy way to achieve some quick wins, and this column shows you how to do just that using the Wayback Machine CDX Server API. The dust has settled on AdWords expanded text ads. What now?Sep 1, 2016 by Jason Puckett Need to update your ad copy in light of recent AdWords changes? Columnist Jason Puckett explains his process for rolling out AdWords Search Engine Land Source

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SEO Reporting, The Best Reports for Search Engine Optimization

SEO Reporting, The Best Reports for Search Engine Optimization This video was inspired by a blog post: http://ift.tt/1IIGX13 In this video, we learn about SEO reporting. These are the search engine optimization reports that your boss wants to see. They are also the reports that can help you maximize your SEO efforts the most.

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Local citations are dead; long live local citations!

In June, we published a large statistical study on how Google’s local algorithm works. The study data suggested that citations did not appear to correlate with good local rankings. Seems like just yesterday local search guru David Mihm called out that local citations were in fact the new link. The TL;DR was that Google was likely using mentions of a business’s information on “local documents,” which Google’s patents defined as documents that are: associated with a particular geographic area […]. A document that relates to a business listing, for example, can be considered a local document because it is associated with the particular address of the business. […] A document … may mention a business at the location, the address of the business, and/or a telephone number associated with the business. In the early days of Google Places/+Local/My Business, it was likely helpful for Google to use local citations as a partial proxy for links, as most local businesses had few or Search Engine Land Source

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