Thursday, 22 September 2016

SearchCap: Google app deep links, AMP reports & the Possum update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google will show AMP URLs before App deep link URLs in mobile resultsSep 21, 2016 by Barry Schwartz Your readers download your mobile app? Well, Google won’t be sending them to those deep links if you have AMP URLs active on your website. Everything you need to know about Google’s ‘Possum’ algorithm updateSep 21, 2016 by Joy Hawkins Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’ Google AMP error report in Search Console scans for errors differently nowSep 21, 2016 by Barry Schwartz You may see more or fewer AMP errors in your Google Search Console report. No need to worry — It was an internal change and does not impact ranking or indexing. 4 ways to improve your value as a Search Engine Land Source

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