SearchCap: AdWords call tracking, SEO failures, & SERP tools

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Setting up AdWords website call conversion tracking just got a bit easierSep 22, 2016 by Ginny Marvin Track calls from the phone number on your website with a couple of pieces of code. 6 reasons why SEO fails, and how you can succeed at itSep 22, 2016 by Trond Lyngbø Columnist Trond Lyngbø believes that SEO can be a powerful addition to your marketing mix, but its success will depend on how intelligently you invest in it. 9 tools to help you succeed with Google SERP featuresSep 22, 2016 by Jordan Kasteler Columnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here can enhance your existing listings and help you to appear in other places on the search results pages. Autumnal Equinox Google doodle welcomes first day of fall in Search Engine Land Source

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