Local Search Advantage: SEO, Linkbuilding, Voice Search, Mobile Wallets & More

v Mobile search is now approaching 60 percent of all queries and a substantial percentage of those queries carry local intent. It’s critical now for all search marketers — indeed all marketers that sell offline — to have a location strategy. Even pure e-commerce companies can benefit from a location-data-based audience-targeting strategy. However, that’s a separate discussion. Share of online searches initiated on a mobile device, by industry The Local Search Advantage workshop takes place this Monday, September 26 ahead of SMX East. It will tackle the full range of local SEO and mobile search issues with tips and content that won’t be part of the main SMX conference. Sessions include: Stats Every Local Marketer Must Know Advanced Content Ideas for Local Marketers Local SEO Ranking Factors Update Apple Maps & Local SEO: Why You Should Care Advanced Link Building for Local Online Review Management Store Locators: 10 Ways to Optimize your Local Shopping Cart Optimizing Content for Voice Search & Virtual Assistants The sessions will be lead by expert local Search Engine Land Source

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