At SMX East yesterday, Adam Greenberg, the Global Product Partnerships at Google gave a talk about AMP. He said during the question and answer time that AMP pages will override app deep links for the “foreseeable future.” Last week we covered how that when Google began rolling out AMP to the core mobile results that Google quietly added to their changelog that AMP pages will trump app deep links. In short that means when a user installed an app of a publisher, does a search on their mobile phone where the app resides, clicks on a link within the Google mobile results that could lead to the app opening up, instead, Google will show the AMP page – not the content within the app the user installed. Google made several large pushes with App Indexing throughout the years. These were incentives to get developers to add deep links and App Indexing to their apps. Such as installing apps Search Engine Land Source
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