How are marketers using online and offline data to understand and optimize the customer journey? And what cross-channel strategies work best to drive offline conversions? Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma. Attend this webcast and learn: the unexpected impact call conversions have on your CPL and ROI; how to optimize search, Facebook and display ads to drive offline sales; and how to tie together cross-channel, web and call data to boost revenue. Register now for “Mastering Online-to-Offline Marketing,” produced by our sister site, Digital Marketing Depot, and sponsored by DialogTech. The post Upcoming webcast: How to optimize search, Facebook and display ads to drive offline sales appeared first on Search Engine Land. Search Engine Land Source
The post Upcoming webcast: How to optimize search, Facebook and display ads to drive offline sales appeared first on ocston.org -- Great Info about SEO.
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