Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems

In May 2014, some powerful functionality debuted in the “fetch as Google” feature in Google Search Console — the ability to fetch and render. When you ask Google to fetch and render, its crawler will fetch all necessary resources so it can accurately render a page, including images, CSS and JavaScript. Google then provides a preview snapshot of what Googlebot sees versus what a typical user sees. That’s important to know, since sites could be inadvertently blocking resources, which could impact how much content gets rendered. Adding fetch and render was a big deal, since it helps reveal issues with how content is being indexed. With this functionality, webmasters can make sure Googlebot is able to fetch all necessary resources for an accurate render. With many webmasters disallowing important directories and files via robots.txt, it’s possible that Googlebot could be seeing a limited view of the page — yet the webmaster wouldn’t even know without fetch and render. As former Googler Search Engine Land Source

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