Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing new look for local inventory ads in place of local packJan 18, 2017 by Ginny Marvin The test is another effort to monetize local queries on mobile. Bing Ads rolls out scheduling for ad extensionsJan 18, 2017 by Ginny Marvin The option to show extensions during store hours or schedule for time-sensitive promotions is available in all markets. How artificial intelligence drives PPC automationJan 18, 2017 by Frederick Vallaeys As artificial intelligence starts to play a bigger role in PPC account management, columnist Frederick Valleys believes we must be vigilant about understanding the capabilities of the systems we’re relying on. TripAdvisor adds new enhanced listings products for hotels, restaurantsJan 18, 2017 by Greg Sterling New subscription-revenue offerings give more control to hotels and restaurants over review and photo presentation. Google Android search app will keep trying your searches when your Search Engine Land Source
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