Google AMP carousels are multiplying!

In case you missed it, Google has launched a new type of AMP rich card carousel in mobile search results — in addition to the Top Stories carousel we’re used to seeing.   The new AMP carousels appear in the main mobile results list, showcasing related articles from a single publisher. They started appearing at the end of 2016 without fanfare from Google. Let’s call them “single-source carousels.” Single-source AMP carousels are most likely to appear in results for popular queries, particularly for news stories. A January 15 search for “Kansas City Chiefs News” produced four single-source AMP carousels in addition to the Top Stories carousel: A search for “Kansas City Chiefs News” produces a Top Stories carousel, plus four single-source AMP rich card carousels. Search for any big news story, and you’ll likely get several single-source carousels in mobile results. They also appear frequently for recipe searches — try “cookie recipes,” for example. Google appears to be invoking the single-source Search Engine Land Source

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