SearchCap: Cutts resigns, DuckDuckGo surges & clickthrough rates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Matt Cutts officially resigns from GoogleJan 19, 2017 by Barry Schwartz Matt Cutts is the new director of engineering at the US Digital Service. He has been on leave with Google since 2014 and officially resigned at the end of 2016. Study shows search terms with the very worst (and best) clickthrough ratesJan 19, 2017 by Greg Finn A new study uncovers a slew of search terms that aren’t earning their fair share of clicks in the search engine results pages. True marketing automation is predicting a customer’s next move, not reacting to a momentJan 19, 2017 by Digital Marketing Depot It’s time to break away from trusting expert opinions on shopper behavior and start trusting the machines. By building a unified profile of your customers’ behavior across all channels, you can create truly personalized shopping experiences. In “Trusting the Search Engine Land Source

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