SearchCap: Google crawl budget, voice search survey & image search video test

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mind the store: Using AdWords to drive offline salesJan 17, 2017 by Matt Lawson Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info — and how you can get similar insights even without qualifying for store visit conversions. Integrated Marketing Analytics: Creating a single source of data truthJan 17, 2017 by Digital Marketing Depot Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get integrated marketing analytics right, so you […] How to build links without creating content: 5 examplesJan 17, 2017 by Andrew Dennis Link Search Engine Land Source

The post SearchCap: Google crawl budget, voice search survey & image search video test appeared first on ocston.org -- Great Info about SEO.