SearchCap: Attribution models, local authenticity & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Brand vs. local Knowledge Graph result: Which is better? Jan 6, 2017 by Tony Edward Columnist Tony Edward explains which Knowledge Graph results are appropriate in different scenarios. Which one is right for your business? Choosing an attribution model: When, not which Jan 6, 2017 by Amy Bishop Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you’re trying to answer. The importance of local authenticity Jan 6, 2017 by Brian Smith When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities. Google to start overriding call extension numbers with location-specific phone numbers in ads Jan 6, 2017 by Ginny Marvin Advertisers that depend on calls going to a central phone number for Search Engine Land Source

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