Locadium: a new ‘point solution’ to monitor GMB listings changes

LocalSEOGuide is releasing a new Google My Business monitoring tool called “Locadium.” It’s conceptually similar to other local listings monitoring services; however it’s exclusively focused on Google My Business (GMB). Yext, Moz, Brandify, Vendasta, BrightLocal, SIMPartners, Chatmeter, among others, also provide local listings scans and monitoring. However, according to LocalSEOGuide founder Andrew Shotland, Locadium is the only tool that will monitor both the “front end” (consumer fields) and “back end” (API) of GMB. It sends alerts when there’s any change on to a company’s listing in any of the data fields. It will be marketed to agencies, multi-location brands and SMBs. Pricing is variable for agencies and brands but for SMBs it costs $5 per month. Similar tools on the market monitor local listings across the internet. However Shotland doesn’t see Locadium evolving into a broad-based listings monitoring service outside GMB. “We have no desire to compete with Yext,” he says. The appeal of Locadium is its focus and simplicity. Search Engine Land Source

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Privacy group files flawed complaint against Google Store Sales Measurement

At a time when companies have growing access to consumer data from an increasing number of sources, privacy is more important than ever. But it’s also important for privacy advocates to understand what’s going on before they formally complain to regulatory bodies. The Electronic Privacy Information Center (EPIC) has filed a complaint with the FTC over Google’s Store Sales Measurement program. The group is arguing that: Google has collected billions of credit card transactions, containing personal customer information, from credit card companies, data brokers, and others and has linked those records with the activities of Internet users, including product searches and location searches. This data reveals sensitive information about consumer purchases, health, and private lives. It asserts that Google is using a “secret, proprietary algorithm for assurances of consumer privacy” and that the company uses “an opaque and misleading ‘opt-out’ mechanism.” It further argues that these are “unfair and deceptive trade practices” and confer FTC jurisdiction. It’s asking for an Search Engine Land Source

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SearchCap: Gboard update, Locadium launch & EPIC privacy

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Privacy group files flawed complaint against Google Store Sales MeasurementJul 31, 2017 by Greg Sterling EPIC gets the basic facts wrong about the data being used in Google program. Locadium: a new ‘point solution’ to monitor GMB listings changesJul 31, 2017 by Greg Sterling Tool from LocalSEOGuide tracks changes to local listings on Google. Deadline extended for entries in the 2017 Search Engine Land AwardsJul 31, 2017 by Search Engine Land Today is your lucky day! The deadline for entries in the Search Engine Land Awards competition has been extended until Friday, August 4th at 11:59PM PT. No further extensions will be granted so be sure to get your submissions completed on time. Organizing for Martech: Re-examining Modern MarketingJul 31, 2017 by Digital Marketing Depot Many organizations are struggling to optimize their staffing and skills to compete in a Search Engine Land Source

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What is Search Engine Optimization (SEO) in Hindi?

What is Search Engine Optimization (SEO) in Hindi? Please watch: “Kali Linux Course (20 Installing Nessus Vulnerability Scanner in Kali Linux)” -~-~~-~~~-~~-~- In this video we will learn about SEO (Search Engine Optimization) in Hindi

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Understanding Web Design and Development in Bangla- Part 01

Understanding Web Design and Development in Bangla- Part 01 ওয়েব ডিজাইন এবং ডেভেলপমেন্ট এই সেক্টরে প্রথম অবস্থায় কাজ শিখতে গিয়ে নতুনদের অনেকেই কনফিউশনে পরে যান যে, কি শিখবেন, কিভাবে শিখবেন? এই ধরনের কনফিউশন দূর করার জন্যই আইটি বাড়ির এই গাইডলাইন টিউটোরিয়াল গুলো। ওয়েব ডিজাইন এবং ডেভেলপমেন্ট এর ফুল কাজ শিখতে এই টিউটোরিয়াল গুলো দেখুন- http://goo.gl/TFfV6A

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SearchCap: ASCI rankings, featured snippet quiz & consumer behavior

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Featured snippets: How much do you really know about them? [QUIZ]Jul 28, 2017 by Stephan Spencer Think you’re an expert on featured snippets? Then put your money where your mouth is and take this quiz, created by columnist Stephan Spencer! How local businesses can turn the threat of on-demand deliveries to their own advantageJul 28, 2017 by Brian Smith On-demand delivery services are making local businesses nervous, but columnist Brian Smith explains why this new shift in consumer behavior should be seen as an opportunity to grow. Report: Customer satisfaction with search drops, in social Google+ beats FacebookJul 28, 2017 by Greg Sterling ACSI rankings are based on survey of nearly 5,000 US consumers. Google remembers the Silent Parade of 1917 on its 100th anniversaryJul 28, 2017 by Barry Schwartz The Doodle on Google’s US home page commemorates the 100th anniversary of Search Engine Land Source

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What is SEO (Search Engine Optimization)?

What is SEO (Search Engine Optimization)? Please watch: “How To Add A Featured Channel To Your YouTube Channel? Hindi video tutorial” -~-~~-~~~-~~-~- SEO Kya Hai Aur Kaise Kaam Karta Hai [Hindi Tutorial] namaskar dosto aaj ki video me apko btane wala hu ki seo kya search engine optimization . to aap video ko complete dekiye.. Want to learn how to drive more traffic to your website? Learn about the basics of SEO, or Search Engine Optimization, How do you get a website to appear at the top of a search results page? Subcribe Now: Share, Support, Subscribe!!! YouTube : https://www.youtube.com/channel/UCseJ… Google plus : http://ift.tt/2tLK0VT; facebook group : http://ift.tt/2v8s6jF; Facebook page: http://ift.tt/2tLaarX;

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Report: Customer satisfaction with search drops, in social Google+ beats Facebook

Earlier this week the American Customer Satisfaction Index (ACSI) released its “e-business” report. The category includes search, social media and news and information sites. Social media held steady, while the search and online news sectors declined vs. last year. In the aggregate “search engines” dropped in customer satisfaction by 1.3 points. Microsoft properties (MSN, Bing) suffered the largest declines vs. 2016 of 4 and 3 points respectively. Google was off two points compared to last year. The best score Google has received, since measurement began in 2002, is 86 (out of 100). The first year ACSI measured Google satisfaction it received a score of 80. Social media as a category was stable; however there was movement among the individual players. Surprisingly, Google+ captured the highest satisfaction level of the group, with 81 points. The report attributes this to its redesign and the addition of new features. Pinterest gained two points to capture the second highest score (78). Twitter, however, was the Search Engine Land Source

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How local businesses can turn the threat of on-demand deliveries to their own advantage

As a digital marketer, you have to stay on your toes. It sometimes feels like new market disruptions have become an annual rite of passage. What were once generational, seismic changes are now just the normal order of business. The latest development in a long line of digital commerce revolutions is the emergence of on-demand delivery. Like any disruptive change, on-demand apps have created a lot of anxiety for brands and their local stores. Is this technology a threat to localized businesses, or an opportunity to improve brand engagement and drive customer loyalty? Amazon leads another digital revolution You have Amazon to thank for the current fervor whipping up around on-demand delivery. While Uber Eats, Instacart and Soothe, among others, laid the foundation for this change, Amazon will likely be the company to catapult on-demand local services into the wider consumer consciousness. The e-commerce giant’s recently announced plan to acquire supermarket chain Whole Foods signals a radical change in the way consumers Search Engine Land Source

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Featured snippets: How much do you really know about them? [QUIZ]

ProProfs Quiz Tool The post Featured snippets: How much do you really know about them? [QUIZ] appeared first on Search Engine Land. Search Engine Land Source

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Bing now supports ClaimReview markup for fact labels in search

Nine months after Google began supporting the ClaimReview markup, designed for fact-checking review of claims made or reported on on webpages, now Bing has added support in their markup documentation. The new section for Bing’s ClaimReview says “ClaimReview annotations should be used to convey that the page contains fact check information. This may be used to display enhanced captions on Bing that help convey this information to users.” Bing said that when you use this tag for your articles and content, it is important that the underlying page meets the following characteristics of fact-checking sites: Contains claims and fact checks that are easily identifiable. Readers should be able to understand what information was checked and what conclusions were reached. Citations and references should be present and transparent, including references to primary data sources. The tag must be representative of the fact checking done within the article. Aaron Bradley first spotted this change and said he thinks “Bing will start to annotate search results Search Engine Land Source

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How to tell whether a site is adaptive or responsive

As most SEOs are aware by now, there are three main techniques for serving mobile website content: responsive design, adaptive design (also called dynamic serving), and separate mobile URLs. While it’s easy to identify separate mobile URLs just by looking at your browser’s address bar, telling responsive and adaptive sites apart can take a little more digging around. In my mobile workshops with Shari Thurow at SMX West and SMX Advanced earlier this year, many of the participants were confused as to how to tell responsive and adaptive mobile configurations apart. So, I went through the exercise that I’m going to describe today. Hopefully, it will help some of you make the distinction. If you’re not sure if the site you’re looking at is responsive or adaptive, ask yourself these questions: Does it change shape when you resize your browser from a desktop computer? Responsive sites are meant to change layout based on browser window size (regardless of device), while adaptive sites Search Engine Land Source

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2017 Webinar Benchmarks Report

For this report, ON24 looked at more than 16,000 webinars delivered by over 1,000 organizations from around the world to detail the entire lifecycle of a webinar, including webinar promotion and registration metrics, webinar interactivity metrics, audience viewing habits, and both live and on-demand attendance and conversion metrics. Inside this report from ON24 you will discover: the best time for a webinar. when to send promotional emails. average webinar conversion rates. average viewing time for live and on-demand webinars and more! Visit Digital Marketing Depot to download the “2017 Webinar Benchmarks Report.” The post 2017 Webinar Benchmarks Report appeared first on Search Engine Land. Search Engine Land Source

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Search Engine Optimization Tips: How to Do Organic Keyword Research for Google (a Beginner’s Guide)

Search Engine Optimization Tips: How to Do Organic Keyword Research for Google (a Beginner’s Guide) Search Engine Optimization Tips: How to Do Organic Keyword Research for Google (a Beginner’s Guide) Page one, position one. It’s the ultimate goal of every SEO marketer. There is no denying the fact that keyword research is part of an advanced SEO strategy. Even so, that doesn’t mean the process has to be long, drawn out or costly. Is it really that important? Believe it or not, I speak with people all the time who never conduct keyword research. They don’t see the point in doing so and there are many reasons for this: – They already know their two or three primary keyword phrase results. – They don’t believe in the power of long-tail keywords. – They are under the impression that it costs too much time and money. If you continually utter these excuses, you’ll never conduct keyword research in the appropriate manner. Subsequently, your website will never reach its full potential. Meaning you won’t increase search volume to your blog post, landing page or whatever it is you’re selling. But of course reaching the top results on Google can be difficult, and there is a seemingly infinite number of variables that determine how your content ranks. Google’s unending updates can leave you scratching your head as to what your next move should be. But what if I told you that there was a specific formula you can follow to dominate any keyword you choose? What if you could knock it out of the park every time and continually outrank your competitors? Well, there is! Before you can get traffic from Google you need a good keyword research strategy. You must know which keywords to go after. If you go after the wrong ones, then you won’t generate any sales. Not to sound like a sleazy used-car salesman or an obnoxious motivational speaker, but there’s definitely a recipe for crushing it with your keywords. During the years, I’ve experimented with nearly everything under the sun and have come up with a surefire formula for dominating the SEO game by targeting the right keywords. So if you’ve ever searched for: – How to do keyword research for beginners step by step – How to do keyword research for seo a beginner’s guide – How to quickly do organic keyword research – How to do keyword research for Google a beginner’s guide – Organic keyword research for Google a beginner’s guide – How to do organic keyword research for Google a beginner’s guide Then this video is unmissable. I share my best search engine optimization tips to conquer keyword research. More specifically, I’m going to discuss SEMrush and how it can help you reach your keyword phrase goals. Here’s how to do organic keyword research for seo within 60 seconds: Step 1: 0:27 Go to SEMrush.com and put in your competitor’s URL. It will show you all of the keywords they are paying for. It […]

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3 reasons SEO belongs at the beginning of a project, not the end

Too many marketers still bring SEO in at the end of a content marketing project. They finish a blog post or finalize a new marketing campaign, and at the end of the line, SEO comes in to find related keywords and plug them into content. Unfortunately, this approach is outdated and completely ineffective. Robust, modern SEO research can decipher who your real audience is online, where visitors are in the buyer’s journey, what information they’re looking for, and what content format they prefer. These insights lead to more effective content strategies. But if SEO is only given a voice at the end of the line, it’s too late to utilize the insights it provides. To fully enjoy the benefits — and optimize every piece of content — SEO must be a foundational part of every project from the beginning. 1. Keywords should help determine content, not decorate it Most online experiences start with keywords — so marketers should, too. There are a lot Search Engine Land Source

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Google intros new call bid adjustments in AdWords

Google is adding a bid adjustment in AdWords specifically for calls. The bid adjustment for calls informs how often call information appears in mobile search ads. From the announcement: For example, if you’re a travel advertiser, you may see higher order values from calls because it can be easier to cross-sell rental cars, group tours and other vacation add-ons during a live conversation. Raise your call bid adjustments to show call extensions more frequently and drive more of these high-value call conversions. The bid adjustment range is -90 percent to +900 percent. Note, that this option is only available in campaigns created in accessed from the new AdWords interface. (Update: After we asked about the original language on the help page, Google updated it to clarify that this is available for any campaign in the new interface).  Calls are also listed under “Interactions” in the UI, so it looks like we will see more of these in the future, such as an interaction bid adjustment for location information. Is Search Engine Land Source

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How to test (and perfect) nearly everything in PPC

PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of the most expensive ongoing costs in a campaign. Therefore, it’s key that you test your ads regularly, to make sure you aren’t letting any conversions slip through the cracks. Testing and optimizing is an important part of our job as digital marketers. And I’m not just talking about perfecting your ad copy. At SMX London earlier this year, I gave a talk on how we design and implement tests at Crealytics for both Text and Shopping ads. Carrying on from that, this post will cover three methods you can use for successful testing, two types of testing to help you take performance to the next level, and five common pitfalls that testers often run into. I’ll also illustrate these points with examples from our own internal testing efforts. Deciding which method to use Designing a good experiment is Search Engine Land Source

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Optimize Your Google Blogger With Search Engines. SEO

Optimize Your Google Blogger With Search Engines. SEO A quick video that show you how to optimize your Google Blogger blog site for search engines. Learn easy SEO tricks with your blogger and rank better on search engines. Blogger: www.blogger.com Google Webmaster: http://ift.tt/HS9Ayi xml sitemap for blogger: http://ift.tt/IGtiYI My money making blog: http://ift.tt/2uyFaNj Also go and join the facebook group that keeps you updated on ideas of earning, saving, investing, and growing money. http://ift.tt/2uUG3C6

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Meet the fake news of the online marketing world (that Google loves!): Review sites

A recent visit to TopSEOs.com revealed some amazing “facts” about online marketing vendors. Did you know, for example, that: One of iProspect’s biggest clients is Circuit City (which went bankrupt in 2008)? iCrossing’s annual revenue is between $1 million and $3 million? Geary LSF (which closed in early 2016) currently has 93 employees and revenue of more than $10M. Oh, and they are the #59 best SEO agency in the US as of July 2017. My company, 3Q Digital, also has revenue between $1 million and $3 million (wrong), has three founders (all of which founded an agency we acquired and only one of which has ever been part of my agency), is located in an office we haven’t rented for four years and is apparently the #7 best mobile marketing company in Australia (if only we had an Australian client). An agency in Lehi, Utah, is ranked #1 in the US for search engine optimization, local SEO, remarketing, Facebook advertising, LinkedIn Search Engine Land Source

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Google adds new SOS Alerts to search and Maps as part of its crisis response features

Aiming to give users more information when a crisis occurs, Google’s new SOS Alerts are the latest addition to its family of crisis response search features. The SOS Alerts will appear at the top of search results related to an incident or searches for the location where the crisis has happened. According to Google, alerts will include maps, top stories about the crisis, and local information from authorities when available. Google says users geographically close to the crisis may get mobile notifications pointing to information around the incident. “If you’re outside of the affected area, you may still want information about the crisis,” writes Google’s VP of engineering, Yossi Matias on the Google Search blog post covering the announcement, “Searches for relevant terms (like the name of the event or the location) will also show an SOS Alert that provides a timely overview of the situation, in addition to features such as donation opportunities.” The SOS Alerts will Search Engine Land Source

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Google officially changes Sitelinks design to carousel format

AmsStudio / Shutterstock.com Google has confirmed with Search Engine Land that they are now rolling out a new design for Sitelinks. Sitelinks are additional links within the snippets of the search results where searchers can quickly jump to important and relevant pages on that site, as opposed to the main listing in the search result snippet. Google has been testing a carousel format for these Sitelinks for over a year and today has confirmed they are now rolling out the new carousel-based design for mobile search results. Here is a screen shot of the new format: You can easily swipe left-to-right and back again across these sitelinks to reveal more important and relevant links from the site on the topic you searched. The old design showed plain text links below listings. The post Google officially changes Sitelinks design to carousel format appeared first on Search Engine Land. Search Engine Land Source

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Web Design Tutorial mit Adobe Xd! | #Tutorial #Webdesign

Web Design Tutorial mit Adobe Xd! | #Tutorial #Webdesign Heute gestaltet wir eine Website mit Adobe Xd ENDLICH! Also legen wir los mit meinem neuen Design Tool Nr. 1! Dazu bauen wir ein Screendesign mit allen Tools die bei Adobe Xd wichtig sind für euren Workflow! Links aus dem Video: ● Prototyp Video: http://bit.ly/2tctaA1 ● Kritik Video: http://bit.ly/2tyhHgm Wenn ihr euch für meine Ausrüstung, Software oder Bücher Interessiert dann schaut einfach hier mal vorbei und Unterstützt mich mit einem Kauf. ● Meine Ausrüstung(Affiliate Link): http://amzn.to/2ccEY0l ● Software(Affiliate Link): http://amzn.to/2c0Fc7r ● Bücher(Affiliate Link): http://amzn.to/2bTCfcU ● Coole MockUp’s(Affiliate Link): http://bit.ly/2cC46tR ● Mein Hoster(Affiliate Link): http://one.me/deawxnxo ● Cooler Homepage Baukasten(Affiliate Link): http://ift.tt/2i3m3r5 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Leider kann ich keine Hilfe bei Problemen oder Fragen mehr leisten, es sind einfach zu viele E-Mail geworden sodass es Zeitlich einfach nicht mehr möglich ist. Wenn ihr jedoch Kritik, Ideen für neue Videos oder andere Nachrichten an mich hat schreibt mir einfach über Twitter. Geschäftliche Adresse: ● Kontaktformular: http://bit.ly/2c15omz ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Meine Social Media Seiten: ● Homepage: http://bit.ly/1y4rvIA ● Facebook: http://on.fb.me/11N25Ve ● Youtube: http://bit.ly/1rPBJ9Y ● Twitter: http://bit.ly/1y4rMeD ● Instagram: http://bit.ly/1UjBLuD ● Twitch: http://bit.ly/29VyA7J ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Copyright by Johannes Schiel / Unleashed Design

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Here’s what performance advertisers are saying about Quora’s new ad platform

When question-and-answer network Quora announced earlier this year that its ad platform was coming out of beta, some 300 advertisers were already on the platform. We spoke with several of Quora’s current advertisers about what drew them to the ad platform, their experiences with getting started and what kind of results they are seeing so far. What stood out is how consistent the feedback was from both B2B and B2C advertisers across a variety of industries. Here’s what they shared. Quora’s initial attraction Over and over, advertisers told us Quora was an easy bet to make. “We’re always looking for new avenues to reach people and lower CPC sources” than Facebook and Google, said Sid Bharath, VP of growth for custom online course platform Thinkific, by phone. Thinkific, like most others we spoke with, already sees good traffic volume and performance from organic traffic on Quora. “We were excited to join the beta because Quora organic is our highest quality traffic source,” said Patrick Search Engine Land Source

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Got amazing content but no leads? 5 ways to rethink your paid strategy

In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, the promise of consistent, top-of-funnel organic traffic growth from content marketing is extremely promising! So you digest content about creating content, open your blog subdomain and check the proverbial check boxes for SEO optimization, keyword targeting, and a strategic call-to-action to generate leads. Maybe you even outsource the design to take it to the next level. What happens when you press publish? It’s like a ceremonial ribbon-cutting: People might show up, but they’re really just friends of the person holding the big scissors or passive onlookers who were walking by when they saw someone with large scissors. That’s what creating good content can feel like. You put in a bunch of upfront work that feels worthy of a great launch party, only to realize you didn’t invest nearly enough in the next step: distribution. More often, the next step turns into complaining that “content marketing is Search Engine Land Source

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Google CEO Sundar Pichai joins Alphabet board

Google CEO Sundar Pichai is joining the Alphabet board of directors, effective last week. Pichai has been at Google since 2004 and CEO since 2015, when the formation of Alphabet was announced. In addition to Pichai, the Alphabet board includes: Larry Page Sergey Brin Eric E. Schmidt L. John Doerr Roger W. Ferguson, Jr. Diane B. Greene John L. Hennessy Ann Mather Alan R. Mulally Paul S. Otellini K. Ram Shriram Shirley M. Tilghman Since the time that Pichai was appointed CEO, Google’s stock has increased in value from roughly $650 to $995. Google remains the most important business unit in the Alphabet portfolio and delivers the vast majority of its revenue. Later this afternoon Google will report quarterly earnings. The post Google CEO Sundar Pichai joins Alphabet board appeared first on Search Engine Land. Search Engine Land Source

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SEO (Search Engine Optimization) nedir?

SEO (Search Engine Optimization) nedir?

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Beware the monsters of paid search

Every day, monsters are stealing thousands of clicks from your brand. Prowling around your paid search campaigns and looting your traffic, they come in all shapes and sizes. As a digital marketer (and especially if you manage paid search), you’re the only line of defense against these monsters. You need to protect your brand traffic, make sure that customers’ clicks are taking them to where they want to go, and ensure a smooth buyer journey. This eBook from BrandVerity is your field guide to the monsters of paid search. Read it to discover: why monsters are attacking your campaigns. what tactics they use. signs that you’re under attack. how to fight back. Visit Digital Marketing Depot to download “The Monsters of Paid Search: Beware these Traffic-Devouring Terrors!” The post Beware the monsters of paid search appeared first on Search Engine Land. Search Engine Land Source

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After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant

Microsoft reported search advertising revenue increased 8 percent year over year, growing by $124 million, in its quarterly earnings report released Thursday. Taking traffic acquisition costs (TAC) out of the equation, search advertising revenue was up 10 percent year over year in the fourth quarter of its fiscal year, which ended June 30, 2017. The company said the bump in search revenue was the result of higher search volume and improved revenue per search on Bing. That’s been the growth message for a year now, a switch after noting the “continued benefit from Windows 10 usage” for several quarters. However, Bing’s ad growth rate has now been stagnant for several quarters. On the Q2 FY17 earnings call in January 2017, Microsoft CFO Amy Hood reminded investors that “total search revenue growth will slow now that we’ve passed the one year anniversary of our Yahoo deal and the associated change in revenue recognition.” (Bolding added.) The two companies reworked their rocky search partnership in April Search Engine Land Source

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SearchCap: YouTube redirects, Bing search ad growth & expanded text ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnantJul 21, 2017 by Ginny Marvin Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions were up more than 20 percent from the prior quarter. How to navigate the somewhat rocky transition to expanded text adsJul 21, 2017 by Ted Ives Still avoiding the switch to expanded text ads? Columnist Ted Ives has some advice to easing your way into Google’s new AdWords ad format. YouTube using Redirect Method technology to fight terrorist video content in search resultsJul 21, 2017 by Amy Gesenhues The new technology will surface playlists with content that aims to disprove extremist video propaganda attached to certain search terms. Developing content for the customer journeyJul 21, 2017 by Bobby Lyons Columnist Bobby Lyons explains why SEOs must move away from “SEO Search Engine Land Source

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3 Simple Tips – How to Search Engine Optimization For FREE 🤑

3 Simple Tips – How to Search Engine Optimization For FREE 🤑 FREE CLASS ►►► http://ift.tt/2pMsNhf FREE TRAFFIC…FREE LEADS & ENDLESS PAID SIGNUPS FOR LIFE Search Engine Optimization for Website and Webpages. If you want Google, YouTube and other search engines to send you free traffic that turns to quality leads and endless customer sign ups, you need to create content that answers searchers questions and give them information that solve theirs problems in the form of text/article or multimedia such as audio or video. Text can go on you webiste or blog such as wordpress. Audio can go in podcast platforms such as iTunes, Google Play, Stitcher Radio, Soundcloud, Spotify etc. And of course videos can be uploaded to YouTube. Your goal is to rank this pieces content on the front page of results of search engines such as Google, Yahoo, Bing, YouTube and many others over time. There are 200 factors you need to cater to. However, satisfying the top 3 factors with essentially ensure that the rest of them are satisfied. It’s the same rules for indexing and ranking a video on YouTube, and webpages on your websites or blogs. But of course videos connect with your audience more than words. Ultimated, do what you are comfortable with the most. It is important to also know that each webpage will be weighed differently but a webpage can inherit the authority assigned to the website it resides on. That’s why a YouTube video will rank faster than an article you wrote and posted on a personal website. Over time, you website will inherit some authority from YouTube with consistency. What are the top 3 search engine optimization factors for getting indexed and ranking high in results? STEP 1 – Content – Create Good Content. The factor that Google consider for search engine optimization is the qulaity of the content you create. You are serving 2 diffferent entities here. Your prospect content consumer and the Google algorithms robot. Primarily, your money is in the hands of another human. So is Google’s money. The algorithms will detect if you are creating good content based on the quality but also based on the how well you know how to optimize you content in the title, description and keyword tags. STEP 2 – Link – Do it Consistently Most people think backlinks or references from other sites but the most power link to your created content are links from other pieces of content you’ve created over time. Therefore consistency is the #1 factor in search engine optimization in opinion. Not only are you casting more nets in you traffic and leads fishing activity, they are all linking back to each other therefore satisfying search engine optimization’s 2nd most important facto. STEP 3 – Rank brain – Know your sh#t – See video for definition. The 3rd factor is Google ability to crawl your content and perform artificial intelligence. I explain this further in the video. Watch video and after be sure to […]

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Developing content for the customer journey

Ten years ago, referring to content on a page as “SEO content” was often appropriate. Keyword density was still a strong factor for ranking page content, and SEO professionals struggled with achieving SEO objectives while still providing an engaging content experience for the customer. Today, I still occasionally hear content requested and/or developed by my team referred to as “SEO content.” While it is easy to be offended, the fact is that there was a time in SEO where content quality was not our top priority, so we must own our past. Certainly Google, Bing, and Yahoo share part of the blame, as we were simply playing the hand we were dealt at the time. Google has since reshuffled the deck, and the hand we are dealt today requires that our content compete at a quality level. Now when I hear someone refer to content as “SEO content,” I take a deep breath, and I begin my education process. The process Search Engine Land Source

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YouTube using Redirect Method technology to fight terrorist video content in search results

In its continued fight against terrorist video content, YouTube announced it has rolled out a new search feature based on the Redirect Method technology designed by the Google tech incubator Jigsaw. According to the announcement, YouTube will now display a playlist of videos aimed at debunking “violent extremist recruiting” content when people search for certain keywords. The announcement did not include specifics on what the “certain keywords” are, but Jigsaw’s site covering its Redirect Method project listed the following statement explaining how it worked with Moonshot CVE (an initiative that uses data to counter violent extremism messaging) to determine relevant keywords: For the English campaign, Moonshot CVE created 30 ad campaigns comprising 95 unique ads and over 1,000 keywords. The keyword generation was focused on terms suggesting positive sentiment towards ISIS. YouTube says the goal is to offer more resources and content that may be able to “change the minds” of people at risk of being radicalized by terrorist organizations — Search Engine Land Source

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How to navigate the somewhat rocky transition to expanded text ads

Google has been transitioning advertisers to larger text ads for about a year now. And, as of February 2017, it became impossible to create, copy and paste or edit the old style (or “standard”) text ads. You can pause and unpause them, but that’s about all you can do with them. This has really accelerated the push to the new format; even if all you’re doing is changing a landing page URL, you have little choice at this point but to write a brand-new ad to go with it. I have seen many expanded text ads perform better than standard text ads — and many perform worse. Based on other published articles, clearly some advertisers have struggled with the process somewhat and seen mixed results. In retrospect, I think a slightly rocky road for this transition should have been predictable. This article runs through why I think some have struggled and details my recommendations for overcoming these difficulties with ad writing. First: What I think is behind the Search Engine Land Source

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Web Design Bangla Tutorial- বাংলা ভাষায় ওয়েব ডিজাইন কোর্স- 2017

Web Design Bangla Tutorial- বাংলা ভাষায় ওয়েব ডিজাইন কোর্স- 2017 In this Web design bangla video tutorial you will learn about basic web design like- HTML, CSS. It’s the first 1-10 video series taken from ITBari Tutorial’s Web Design for Beginner Bangla Video Course. This tutorial is Full Designed For Web Design 2017. Updated and Clear Bangla Tutorial. IF you are searching for best web design bangla video course then you should check this link- http://ift.tt/2tNb8mN ফুল ওয়েব ডিজাইন কোর্স সহ অন্যান বিভিন্ন টিউটোরিয়াল এর জন্য এই লিঙ্ক দেখুন- http://ift.tt/2uPQ5VC

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How to bring your potential customers back with retargeting

Retargeting is a pretty big deal these days. In fact, AdRoll reports that over 80 percent of marketers ran retargeting ads last year. And really, that’s no surprise. As a business, there’s nothing quite so frustrating as a potential customer who comes to your site, pokes around a bit… and leaves. So, it’s natural that we would want to get our ads back in front of these people, hoping that they’ll come back and actually convert this time. The only problem is, for our potential customers, there’s often nothing quite so frustrating as a poorly timed, overly pushed retargeting ad. How do you fix this problem? How do you get those non-converting visitors to come back? How do you create retargeting campaigns that give your potential customers what they want, when they want it? Retargeting: Are you doing it wrong? If you’ve ever done any research into retargeting, you’ve probably read that 92 percent of your website’s first-time visitors aren’t ready to buy. Isn’t that frustrating? I mean, you spend a Search Engine Land Source

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How long does reputation management take?

Just about the first thing that a potential reputation management client will ask when considering asking someone to clean up their name in the search results is: “How long will it take?” This is unfortunately not easy to answer. Deploying content and changes to displace something negative in Google and Bing is complicated, involving literally thousands of variables, and it typically requires development over a period of time. Read on to get an idea of how long it takes. In some ways, the question, “How long does reputation repair take before it is successful?” used to be a little easier to estimate. In my opinion, Google used to be less sophisticated and more consistent across similar types of search terms. We also had a little more quantitative information about websites and web pages in the search results, via the Browser PageRank Toolbar, which used to provide us with a rough numerical score of the PageRank value of web pages. Using that Search Engine Land Source

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Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads

On February 19, 2016, Google confirmed it was eliminating text ads from the right rail of search results on desktop. Early results indicated that the change was a boon for click-through rates (CTR) in the four top spots. A year after the change, a new study illustrates just how significant the move has been for Google. UK-based digital marketing agency Accuracast analyzed 2 million searches in the 12 months before and 2 million searches in the 12 months after the change to compare desktop click-through rates for text ads in positions one through five. Not surprisingly, positions three and four have been the biggest beneficiaries of the change, with CTR increases of 72.4 percent and 51.9 percent, respectively. Position five, now shown at the bottom of the page instead of on the right side, saw CTR decline by just 7.6 percent after the change. On the whole, CTRs for the top four ad slots have risen 49 percent since the change. With text ads only Search Engine Land Source

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How to rank YouTube videos | Enable Search Engine Optimization | Learn SEO

How to rank YouTube videos | Enable Search Engine Optimization | Learn SEO Please watch: “Giveaway update | Do take part soon. | End in 22nd Jan, 2017” -~-~~-~~~-~~-~- Learn YouTube SEO | Enable Search Engine Optimization | Rank your video with the help of this video. Keywords and tags are the main factors to rank any video in the search. Use googles keyword planner or Ubersuggest to have a proper idea of tags. Facebook: http://ift.tt/2uMjqQN Twitter : https://twitter.com/tanmaytdd Youtube : https://www.youtube.com/channel/UCw5bKeuW2Eyd_m_jDwNinZg

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Eight insider tips for exceptional price extensions

Extensions are important — super important, in fact. I’ve written about them before, and I’m sure I’ll write about them again. They make ads better, and people like them. They’re a part of Ad Rank. They get you more clicks. One extension in particular, price extensions, is approaching its one-year birthday. If you offer anything (and I mean anything) that has a price, you should hop aboard the price extensions train. In case you’ve missed any of Ginny Marvin’s excellent price extension updates over the past 12 months, here’s a quick rundown: They’re intended to show off prices alongside your products and services. People can scroll through them to see if they like what you have to offer. They serve on Google.com for all devices and all positions. They’re a lot of fun (meaning they’re very clickable). As long as what you’re selling has a price (even if that price is $0.00), you can use them. For example, if you offer a free trial, Search Engine Land Source

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Google Search Console average impression data change is not a bug, it is a reporting change

Google has informed us that they have updated how they measure the metrics they report in Google Search Console’s Search Analytics report specifically for search results in lower positions. Google updated the data anomalies page to say that this change started on July 14, 2017, and goes forward from there. It reads: An incremental improvement in Google’s logging system now provides better accounting for results in lower positions. This change might cause increase in impressions, but also a decrease in average positions. This change only effects [sic] Search Console reporting, not your actual performance on Google Search. This came up yesterday when we reported that many webmasters were noticing changes in the average position metric starting after July 13. This is not a bug, as we previously thought; it is, however, a feature change in how Google measures the data in the lower positions. Google is clear to say that no actual ranking changes have occurred specifically around this report, but rather Search Engine Land Source

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Top European court to decide if Google needs to purge disputed links from global index

A top European court will now decide whether Google must remove “right to be forgotten” (RTBF) links from its global search index. The French data protection authority, Commission Nationale de l’informatique et des Libertés (CNIL), previously argued RTBF can be defeated when disputed content remains in Google’s global index. In 2015, CNIL demanded global delisting to enforce RTBF. Accordingly, the regulator has effectively sought authority over Google’s search results in countries outside Europe — beyond its legal jurisdiction. Google complied within Europe but declined to do so globally. CNIL then fined Google roughly 100,000€ for not following its directive to purge disputed content globally. Google has correctly resisted CNIL on the grounds that citizens of other countries should not be subject to French or European law. Google has defended limiting RTBF removals to European users and has taken a number of steps to prevent people in Europe from accessing RTBF links: We’ve been working hard to strike the right balance in implementing the European Court’s ruling, co-operating closely with data protection authorities. The ruling focused Search Engine Land Source

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Learn SEO from Rand Fishkin CEO of Moz SEOmoz

Learn SEO from Rand Fishkin CEO of Moz SEOmoz If you have asked the question “What is SEO?”, then in this video you will learn the basics about SEO from Rand Fishkin (http://moz.com/rand/), CEO of Moz (http://moz.com/) formerly SEOmoz.

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Google Search Console may have a bug with the average position metric

The Google Search Console seems to have a bug in their Search Analytics report, specifically with the average position metric. Many webmasters are claiming the average position metric in the search analytics report has taken a sharp dive since July 13. I have seen dozens of screen shots from webmasters showing proof of this decline, and I am able to personally replicate this in most of the Google Search Console profiles I have access to. Here is a screen shot of the green line significantly dropping down; the green line represents the average position data: So do not panic, many are seeing the same issue. We are trying to get confirmation from Google about this possible bug in the Google Search Console. The post Google Search Console may have a bug with the average position metric appeared first on Search Engine Land. Search Engine Land Source

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Amazon’s Echo Show is a ‘1.0’ device, both exciting and frustrating

I’ve now been living with the Echo Show for several weeks. It has supplanted my original Amazon Echo in the kitchen. I find it both more exciting and more frustrating than the original. The screen adds a compelling new element but creates expectations that are not fully realized — as though Amazon is ambivalent or uncertain how far to take the screen as a parallel way of controlling and navigating content. The screen makes things more complicated, even as it makes the device more interesting and useful. It opens a door to a much larger set of use cases, including a much more obvious commerce opportunity. (It’s not clear whether Amazon’s rivals will follow and add screens to their devices. If the Show is a runaway hit, I suspect they will.) Creates tablet-like expectations Immediately for me, the Echo Show’s screen created UX expectations associated with a tablet. I wanted to touch it and get menus and navigation. I wanted to browse and search for things using the screen. I Search Engine Land Source

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What I learned from the Danny Sullivan/Gary Illyes keynote at SMX Advanced

On June 13, 2017, in Seattle, Search Engine Land’s Danny Sullivan sat down with Google’s Gary Illyes to talk about all things Google. You can read live blog coverage from the session here. In this post, I’ve organized the content of this session into topical groups and added my own analysis. Note: The questions and answers appearing herein are not direct quotes. I am paraphrasing Sullivan’s questions and Illyes’ answers, as well as providing my interpretation of what was said (and including additional context where appropriate). I’ve also omitted some content from the session. The featured snippet discussion Danny Sullivan asked: Are we going to keep getting more featured snippets? Illyes has no idea about that, but he notes that featured snippets are very important to Google. They want the quality to be really high, and one consideration people don’t normally think about is that, in some cases (e.g., voice search results), the answers may be read out loud. This example is one of my Search Engine Land Source

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What marketers need to know about addressable TV and OLV

Today, billions of dollars are spent on TV advertising, and at the end of the day, for many demographics, there are still very valuable eyeballs worth targeting through traditional TV advertising. But buying power is shifting toward the digital natives who access content when and how they want it. For example, the #1 show, “The Big Bang Theory,” has a median age of 55, while ratings for the 18-49 demographic dropped by 11 percent YoY, according to a recent article in The New York Times. That is a big drop-off of a key audience demographic. As digital-first consumers age, their buying power increases and the balance of power begins to shift. Many of those now in the most coveted demographics identify as digital-first media consumers. Traditional TV is often not at the top of their list. While many big brands still utilize traditional TV as their primary means of driving awareness, it is important for marketers to understand the Search Engine Land Source

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An easy quarterly plan for local link building

Summer conference season is in full swing, and this month I’m stepping off Greg’s Soapbox to share some in-depth knowledge. With the release of the 2017 Local Search Ranking Factors and several studies, local SEO sessions are all pushing the importance of building local links. Even when tips are shared that explain how to get great links, people always seem to come back with variations on the same question: How do you actually build local links? I wrote a post here on Search Engine Land last year about building local links, and I usually point people to that post to get good ideas. But recently, several people have pointed out that it shares high-level ideas, not actual tactics. So, I decided that I should share some insight into how our team works the link-building process, with a focus on actual process and tactics. Keep in mind, we’re talking local SEO for SMBs, so we won’t have huge budgets to create Search Engine Land Source

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9 SEO tips for better Google Image search results

While a lot of energy is being spent trying to figure out how to take advantage of the anticipated growth in emerging areas like voice search, there is a much easier search medium that seems to be underutilized: image search. According to Rand Fishkin’s analysis of Jumpshot and Moz data, image search on Google is the second most highly used search platform behind Google.com and it is searched more than the remaining Top 10 web properties combined. Image searches may be more significant than you think According to data from Jumpshot and Moz, Google Images accounts for a considerable number of searches, dwarfing those performed on YouTube, Google Maps, Amazon and Facebook combined. Searches in Google Images are made more than 10 times as often as any search on Bing or Yahoo, and they represent more than 40 times the number of searches on Facebook. Graphic courtesy of Moz. The above chart doesn’t present a complete picture of search, as it doesn’t include search on other Search Engine Land Source

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How to Learn Search Engine Optimization SEO in 2017

How to Learn Search Engine Optimization SEO in 2017 Tony Guo 2014 & 2015 Top Content Creator for Google Partners North America. Majority Partner at a Marketing Agency & Co-Founder of Software Startup. #startup Guttulus is a marketing agency that tutors google pay per click, digital marketing, development, website design, website experience, graphic design, and search engine optimization to business owners. We taught hundreds of entrepreneurs how to expand in the digital space. We offer courses and one on one tutoring. Guttulus also offers turnkey solutions to digital marketing. Guttulus.com offers free legal, marketing, business, and pay per click study guides and templates. We are proud to be a Google Partner and a Bing Professional Agency. We are located in Humble Texas. Digital Manager – 8+ yrs Google Partners, Bing Professional, Facebook Business. Full-Stack Javascript – 3+ yrs JQuery, Node.js, & Gulp. PHP Developer – 3+ yrs Console, Database, Symfony & Git. Web Designer – 6+ yrs Photoshop, Illustrator, Sass, HTML, CSS, WordPress. Patent & Trademark Attorney – 6+ yrs Securing IP. I always welcome new followers on my social media: Facebook: http://ift.tt/1XQWpCX Linkedin: http://ift.tt/1Kd68z4 Instagram: http://ift.tt/1XQVMZX Twitter: https://twitter.com/guttulus

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Web Design & Development- First Learn then Pay

Web Design & Development- First Learn then Pay

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An update on executive changes on the editorial team

This month, Third Door Media’s Michelle Robbins takes over as SVP of content and marketing technology, overseeing editorial direction as Editor in Chief of the three industry publications and aligning the content strategy with programming at Third Door Media’s event series, Search Marketing Expo and The MarTech Conference. Robbins succeeds Search Engine Land founder Danny Sullivan, who shifts to an advisor role at the company. Robbins, who has a background in publishing and has been with Third Door Media since its inception, working across all divisions — editorial, marketing, events and sales — while managing the corporation’s technology, will bring a fresh perspective to all three editorial properties. Her significant technical expertise, 360-degree view of the company’s business objectives and depth of knowledge in both the search marketing and marketing technology fields align in this new role. As an integral part of Third Door Media’s conference operations behind the scenes and as a member of the program development team, Robbins Search Engine Land Source

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SearchCap: Sales funnels, search pics & editorial changes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: An update on executive changes on the editorial teamJul 14, 2017 by Elisabeth Osmeloski Flagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnel shifts present new growth opportunities. How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leadsJul 14, 2017 by Elizabeth Laird Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel. Search in Pics: Google indoor race track, dog at work & yummy cakeJul 14, 2017 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Dog working at Google: Source: Instagram Search Engine Land Source

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Integrate your search and social campaigns to increase conversion rates and revenue

In this report, Marin compared results from advertisers who manage their programs separately to those that have integrated search and social programs. The research showed that marketers who integrate their search and social advertising programs find significantly more consumers who are not only more likely to convert, but who are also likely to spend more. Read this report to learn: how advertisers have higher revenue per conversion from their search campaigns when they are managed together with social advertising campaigns. 4 strategies to better manage, measure, and optimize these two important channels side by side. 15 proven tactics for improved budgeting, bidding, and targeting decisions that can directly impact your performance. Visit Digital Marketing Depot to download “The Multiplier Effect of Integrating Search and Social Advertising.” The post Integrate your search and social campaigns to increase conversion rates and revenue appeared first on Search Engine Land. Search Engine Land Source

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Search in Pics: Google indoor race track, dog at work & yummy cake

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Dog working at Google: Source: Instagram Google cake: Source: Instagram Google’s indoor race track: Source: Instagram A Google search conference in India: Source: Twitter The post Search in Pics: Google indoor race track, dog at work & yummy cake appeared first on Search Engine Land. Search Engine Land Source

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How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

When it comes to lead generation, quality is the name of the game. A paid media campaign may generate a record number of leads, but if they don’t turn into sales, the media spend has been a waste. Many marketers feel their hands are tied. Once the lead is generated, the typical nurture process is handed off to the CRM team. Can anything be done — from a media perspective — to assist with the lead nurture process and turn leads into sales? The short answer: Yes! Here are three steps digital advertisers can take to nurture leads into sales. 1. Utilize RLSA targeting for lead advancement Remarketing for Search Ads (RLSA) is a great way to reach previous website visitors when they are searching. You can use RLSA to continuously reach prospects after they have completed a lead form. First, I recommend that you create a remarketing list for users who have filled out your lead form. Second, identify what searches these potential customers Search Engine Land Source

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How to Rank Videos on YouTube 2017 — 3 YouTube SEO Tips

How to Rank Videos on YouTube 2017 — 3 YouTube SEO Tips 3 YouTube SEO tips to help you rank video on YouTube fast in 2017! ****** Learn how to do Video SEO and Rank Videos on this FREE YouTube masterclass here: http://ift.tt/2uoTAlx Free LIVE Online Masterclass: 3 Shortcuts for Growing Your Audience & Income on YouTube in 2017 — To register click here: http://ift.tt/2uoTAlx Music by Hurley Mower and Illect Recording: Subscribe to Video Influencers for more YouTube tips and tricks and to learn how to get more views on YouTube. https://www.youtube.com/user/videoinfluencers Sean Cannell on Social Media: YouTube- https://www.youtube.com/user/THiNKmediaTV Twitter- https://twitter.com/seancannell Instagram- http://ift.tt/1lAFmFX http://ift.tt/1HbwDgR Snapchat = @SeanCannell Benji on Social Media: YouTube- https://www.youtube.com/user/benjimantv Instagram- http://ift.tt/1cq18aV Facebook- http://ift.tt/25VPjAC Twitter- https://twitter.com/benjimantv Snapchat = @BenjiManTV SHOW NOTES, GEAR, AND LINKS This is the gear used for creating this video! http://ift.tt/2uXO5Y3 DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support! About This Video: In this video Sean Cannell from Video Influencers shares tips on how to rank videos high on YouTube. If you are looking for YouTube ranking tips and how to do video SEO and rank high in search results, check out this video. If you can rank youtube videos higher in search, you can get more views and subscribers faster. This video will help you rank YouTube videos on the first page, learn youtube search ranking and youtube search engine optimisation. So check out this video now for 3 youtube search engine optimization tips!

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12 things to know to succeed with Google Posts

Google has been cranking out the updates this year for Local Search, and the latest thing to hit the SMB market is Google Posts. This new feature allows you to publish your events, products and services directly to Google Search (in the Knowledge Panel) and Maps. Here’s an example of what a Google Post looks like on mobile: I’ve been testing this feature for a while (one of the perks of being a Top Contributor) and have made several observations that I wanted to share. I collaborated with local search expert Mike Blumenthal and came up with the top things you need to know to get the most out of Google Posts for your SMB. Make sure you track click activity with UTM codes. Since Google posts don’t integrate naturally with Google Analytics, it’s hard to get any insights beyond the standard number of views and clicks Google provides inside the Google My Business dashboard. By creating a custom URL to use Search Engine Land Source

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7 features you’ll only find in the new AdWords Next interface

Even though the new AdWords Next UI doesn’t quite have feature parity with the current AdWords yet, it actually offers some exclusive features. They can be hard to identify without some hunting, so we’ve gathered them here in one place. The new interface has been steadily rolling out to more advertisers over the past year, and Google says it will be available to everyone by year-end. Those with access can still navigate back and forth between the two interfaces. It can take some time to get used to the new look and layout, but the new features should give advertisers an added incentive to get comfortable working in the new interface. We also wrote about the handy new visualizations in the interface that can save analysis time. Here’s a rundown of what’s currently only available in the new UI and some other exclusive new features that will be coming in the months ahead. Available now Promotion extensions Unless you have beta access in the old Search Engine Land Source

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Google adds booking for spa and salon appointments from Search & Maps

Consumers across the US can now book appointments with salons and spas through Google. Beauty is the second category of appointment bookings available through Google in the US. In December 2016, consumers in select cities could book fitness classes through the Reserve with Google site, as well as Google Search and Maps. That functionality rolled out to the entire US in March. Users can select their appointment time, see pricing and submit their information to reserve a time. Those with Google Wallet enabled can also pay for services if supported. Google first started testing booking appointments right from a business listing in Search in 2015. Merchants must have a Google My Business account and be working with one of the booking partners to be eligible for Reserve with Google. Google already partners with MINDBODY, Full Slate, Front Desk, Appointy, zingFit, Genbook, SalonRunner, Rosy, Yocale and Wellness Living and will be adding many more partners, including Booksy, Envision, MyTime, Schedulicity, Setmore, Shore, SimpleSpa, SuperSalon and TimeTrade. Fitness Search Engine Land Source

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[TUTO WEB DESIGN] COMMENT CREER TON SITE CV / PORTFOLIO AVEC PHOTOSHOP

[TUTO WEB DESIGN] COMMENT CREER TON SITE CV / PORTFOLIO AVEC PHOTOSHOP Tutoriel gratuit Photoshop dédié à la création d’un template de site CV / PORTFOLIO responsive avec Photoshop. ► ABONNE TOI ! : http://bit.ly/2bhFris ◀ ► Sources du tuto : http://bit.ly/2mM0FW9 ► Facebook : http://ift.tt/1ve40vY ► Twitter : http://twitter.com/collectif_team8 ► Site Web : http://team8.fr Il est de plus en plus courant de voir sur la toile des sites Web CV / Portfolio. Effectivement, ne plus se contraindre aux limites du format A4 du CV papier classique vous permettra de détailler davantage vos expériences, compétences, créations graphiques dans votre site CV… Nous déclinerons ce dernier en 2 formats (écran et mobile). Cela sera l’occasion de parler des plans de travail de Photoshop CC et de ses bibliothèques qui vous permettrons d’automatiser les corrections de vos Web designs. Programme du tuto créer le Web Design d’un template de site CV / Portfolio Responsive ► Création de 2 plans de travail (écran et mobile) ► Création d’une grille personnalisée (Bootstrap) ► Création d’une bibliothèque personnalisée ► Création du header, du contenu et du footer ► Astuces Photoshop pour simplifier votre workflow ► Création d’une trame personnalisée ► Duplication automatique des calques vers un autre plan de travail ✿ Tags : tuto, template, CV, portfolio, photoshop, Web Design

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Report: 43% of millennials have made a voice-device purchase in past year

Alexander Supertramp / Shutterstock.com According to a new “Future of Retail” report from Walker Sands, 19 percent of consumers have made a purchase using a voice-controlled device in the past 12 months. The numbers go way up, however, for millennials, with 37 percent reporting “they ‘always’ or ‘often’ shop online via voice-controlled devices.” Among this group, 43 percent made a purchase using voice in the past year. The data are based on a recent US consumer survey of just over 1,600 adults and can be interpreted in bullish or bearish ways for voice. More than 80 percent of the overall survey population said they had not made a voice-driven purchase and nearly half (48 percent) said they were “not at all likely” to do so. Source: Walker Sands Future of Retail report (July 2017) Security, privacy, “lack of visuals” and uncertainty about price/payment were the top four reasons that people were hesitant to buy on voice-first devices or devices without a screen. Of Search Engine Land Source

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Google publishes new FAQ on job search postings for webmasters

Mariya Moeva from Google posted a new and helpful frequently asked questions document in the webmaster help forums around the new job search functions in Google. Google is encouraging webmasters to mark up their job listings so that Google can show them in web search for job-related queries. Yesterday, Google published this helpful FAQ around this topic. Here is a copy of the FAQs for job search postings for webmasters: Q: Why aren’t my jobs appearing in this feature? As with any other structured markup feature in Search, having markup doesn’t guarantee appearing in the Search results. To debug any issues that are related to the markup implementation, go through the following: Validate the markup in the Structured Data Testing Tool. Check that your sitemap has been crawled and does not contain any errors. Sitemaps need to be accurate and correct in order to be processed. Go through your Rich Card Report in Search Console to check if there are any potential issues Search Engine Land Source

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SEM growth hack #4: Grow ROI with cross-channel optimization

This article addresses the importance of optimizing your SEM (search engine marketing), SEO (search engine optimization) and PLA (product listing ads) channels together to gain monster ROI growth in the search channel. Optimization of search advertising often occurs in a vacuum where SEM, SEO and PLA efforts are optimized separately. By optimizing these channels together, you can save money on unneeded ad spend while boosting your page visibility in the right places to generate more sales or leads — pushing you into monster growth territory! Why cross-channel optimization matters Search engine results pages (SERPs) feature different sections where different types of results appear. These sections include, but are not limited to, organic listings, text ads, product listing ads, local results, image results, news results and more. In implementing a holistic, cross-channel strategy, which takes into account site visibility across these different sections, we can direct our search marketing efforts to the channel where they will have the biggest impact on a keyword-by-keyword Search Engine Land Source

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Are there any SEO certification programs you are aware of?

Are there any SEO certification programs you are aware of? There are a lot of “SEO Experts” that preach myths you have debunked here. Are there any industry certification programs you are aware of? Nick Y, Vancouver BC

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SearchCap: Google menu list, Bing popular content & paid mistakes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds menu tab to restaurants’ local panelJul 10, 2017 by Barry Schwartz Google is now adding more tab options to the local panel. Not only do we see an overview and reviews tab, but now a menu tab and others. Bing adds ‘Popular Content’ search results snippet sectionJul 10, 2017 by Barry Schwartz Bing has a new carousel snippet feature that shows you the most popular content on the site. Is it too much? 5 common mistakes made by B2B paid search novicesJul 10, 2017 by Pauline Jakober Looking to incorporate paid search into your B2B marketing mix? Columnist Pauline Jakober provides some advice for starting off on the right foot. 4 tips for becoming a content-producing machine and generating more organic trafficJul 10, 2017 by Jeremy Knauff Producing great content is challenging enough, but creating lots of great content Search Engine Land Source

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8 major Google ranking signals in 2017

  It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day. Luckily, SEO isn’t about getting every tiny thing right; it’s about getting your priorities right. Below, we’ve put up a list of top eight rankings factors, based on the industry studies by SearchMetrics, Backlinko and SEO PowerSuite. Read on to find what they are, and how to optimize your site for each. Backlinks Surprise, surprise, right? In 2017, backlinks continue to be the strongest indication of authority to Google. Let’s look at the things that can make or break yours. 1. Link score How does Google turn the abstract concept of “backlinks” into a quantifiable ranking signal? In several patents, Google explains that this is done by calculating a “link score.” The score is made up by every incoming link’s individual quality score (aka Search Engine Land Source

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Attack of the clones: Here’s a script to fight duplicated ads

You know those nightmares where your reflection comes out of the mirror and steals your life? Just me? Well, anyway, this is like that — but in AdWords. Sometimes you make a mistake with AdWords Editor, but instead of changing the existing ad, you create a new one. Or you’re overzealous in converting your old standard ads and make two expanded text ads (ETAs) instead of one. Suddenly, you’ve got multiple ads that are exactly the same. That means your ad testing isn’t working right, because the traffic isn’t being served evenly between the different ad variants; instead of an A/B test, it becomes an A/A/B test. Even if your testing works, the data is split out between the doppelgängers (that’s German for “ghostly twin,” or something). On top of this, it’s adding needless complication to managing your account. If you’re labeling up different variants, you might catch one but not the other. If you want to pause ads and Search Engine Land Source

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SEO’nun (Search Engine Optimization) önemi nedir?

SEO’nun (Search Engine Optimization) önemi nedir?

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Eva Ekeblad Google doodle celebrates scientist who made flour & alcohol from potatoes

Today’s Google doodle is a salute to Eva Ekeblad, a Swedish scientist and agronomist who developed a method for making flour and alcohol from grinding potatoes. “Eva discovered the starch was humble but mighty — potatoes could be ground into flour or distilled into spirits. Her discovery helped reduce famine in years to come,” writes Google on the Google Doodle Blog. Ekeblad was born on this date in 1724, so today marks her 293rd birthday. Her achievements earned her a spot in the Royal Swedish Academy of Sciences in 1748 — the same organization that awards Nobel Prizes in physics and chemistry. She was the first woman elected into the academy (another female would not be elected to the academy for 200 years). The image includes a cameo drawing of Ekeblad carved from a potato, along with potato skins to spell out G-O-O-G-L-E. The doodle leads to a search for “Eva Ekeblad” and includes the usual sharing icon. The post Eva Search Engine Land Source

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4 tips for becoming a content-producing machine and generating more organic traffic

We all know that amazing content is essential to success in digital marketing today — especially when it comes to search engine optimization (SEO). The problem for most people is finding the time to create it. Many of us already feel maxed out, kept busy running our business and serving customers, so it’s difficult to find enough time to produce amazing content. And most find it nearly impossible to find enough time to produce lots of it. Does that describe you? I’ll share a little secret: At one point, that described me, too. Today, however, in addition to writing about digital marketing on my own blog and on two sites covering SEO, I contribute to two publications for the construction industry, and I guest post frequently on a variety of other websites. So I think it’s safe to say I’ve become quite efficient at it. Now I’m going to share the techniques I’ve used to become ruthlessly efficient at producing tons of amazing content. This will help you to create Search Engine Land Source

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5 common mistakes made by B2B paid search novices

Here’s a common scenario in the B2B marketing space: You’re a member of your B2B company’s marketing team. As part of that team, you’ve become accomplished in a variety of marketing channels, including email marketing, content marketing, organic search, trade shows and so forth. But your team hasn’t yet taken the company into the paid search marketing channel. And as the most “digital-savvy” member of the group, you’ve been tapped to head the initiative. You’re excited to take on this responsibility, but you’re also nervous. Before you start, you should know that when it comes to PPC, B2B marketers tend to trip up in certain specific areas. To give you a leg up, I’m going to describe five common mistakes that B2B paid search novices tend to make and how you can avoid them. Good luck! Mistake #1: Rushing to launch Rushing to launch is a common mistake — and an understandable one. When your company has a big promotion or event on Search Engine Land Source

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11 DIY Search Engine Optimization Ideas (SEO) to Attract Customers

11 DIY Search Engine Optimization Ideas (SEO) to Attract Customers You don’t need technical skills to try these 11 Search Engine Optimization Ideas (SEO) to Attract Customers to your business steadily. Click play and watch the video. After that, play again and pause it as you write down the points. Come over to my site for explanations of whatever looks strange to you.

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Your 6 new ways to use location targeting

As advertising platforms diversify the targeting options they provide, we are challenged to become more and more creative with exactly how we find and appeal to our customer bases. Years ago, simply targeting the geographic region of interest was an easy win for improved relevance and reach. But times have changed, and so have the stakes. Although location/geographic targeting is particularly advantageous to those with storefronts, there are improved tactics that impact those of us advertising goods and services that aren’t in a traditional retail space. Provided below are six new approaches to geographic targeting to boost your digital marketing strategies. For those with brick-and-mortar operations, it’s presumed that you target a healthy radius around your stores. This should be square one. For any moderate or advanced advertiser, it’s also expected that you target your high-performing geographic areas with location-specific campaigns or layered geo bids. But there is more that can be done to emphasize your presence to the existing or prospective Search Engine Land Source

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Bing Ads retiring Campaign Planner in favor of Keyword Planner

Bing Ads will be shutting down Campaign Planner on July 26. The Keyword Planner is taking over. Bing Ads launched its Campaign Planner tool with vertical benchmarks, trending and forecasting data, competitor performance and keyword suggestions in 2014. Almost exactly a year later, Bing Ads launched Keyword Planner in the US for keyword research, bid and budget estimating. Keyword Planner now offers a lot that Campaign Planner did, and Bing Ads says it will continue to add new capabilities throughout the year. The vertical insights offered in Campaign Planner, for example, can be found under “Your product category” in Keyword Planner. Keyword Planner is located under the Tools menu in the Bing Ads UI. The post Bing Ads retiring Campaign Planner in favor of Keyword Planner appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Bing Ads keyword tool, SEO cost & Twitter AMP

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads retiring Campaign Planner in favor of Keyword PlannerJul 7, 2017 by Ginny Marvin Keyword Planner will take over at the end of July and offer most of the same capabilities. Your 6 new ways to use location targetingJul 7, 2017 by Carrie Albright Looking to take your location targeting to the next level? Columnist Carrie Albright offers some new geotargeting ideas for your PPC campaigns. How much does SEO cost?Jul 7, 2017 by Marcus Miller How much should you be paying for search engine optimization (SEO)? Columnist Marcus Miller breaks down what factors go into SEO pricing. Twitter ramps up AMPJul 7, 2017 by Barb Palser With Twitter now linking to Accelerated Mobile Pages, columnist Barb Palser reminds publishers to check the quality of their AMPs. Search in Pics: Bing rounders bats, Google hopscotch & Firefox billboardJul 7, 2017 by Barry Search Engine Land Source

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5 wichtige Webdesign Prinzipien die JEDER kennen sollte! | #Tutorial #Webdesign

5 wichtige Webdesign Prinzipien die JEDER kennen sollte! | #Tutorial #Webdesign Hey Leute heute gibt es mal wieder etwas Theorie über die #Design Kriterien die man im Web auf jeden Fall kennen sollte! Design ist nicht nettes Aussehen! Unterstütze diesen Kanal mit deiner eigenen Website bei Wix.com: http://ift.tt/2i3m3r5 oder hostet mit One.com http://one.me/deawxnxo nd bekommt 8€! (Affiliate Link) Links aus dem Video: ● Dieter Rams: http://bit.ly/2k3RDFk Wenn ihr euch für meine Ausrüstung, Software oder Bücher Interessiert dann schaut einfach hier mal vorbei und Unterstützt mich mit einem Kauf. ● Meine Ausrüstung(Affiliate Link): http://amzn.to/2ccEY0l ● Software(Affiliate Link): http://amzn.to/2c0Fc7r ● Bücher(Affiliate Link): http://amzn.to/2bTCfcU ● Coole MockUp’s(Affiliate Link): http://bit.ly/2cC46tR ● Mein Hoster(Affiliate Link): http://one.me/deawxnxo ● Cooler Homepage Baukasten(Affiliate Link): http://ift.tt/2i3m3r5 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Leider kann ich keine Hilfe bei Problemen oder Fragen mehr leisten, es sind einfach zu viele E-Mail geworden sodass es Zeitlich einfach nicht mehr möglich ist. Wenn ihr jedoch Kritik, Ideen für neue Videos oder andere Nachrichten an mich hat schreibt mir einfach über Twitter. Geschäftliche Adresse: ● Kontaktformular: http://bit.ly/2c15omz ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Meine Social Media Seiten: ● Homepage: http://bit.ly/1y4rvIA ● Facebook: http://on.fb.me/11N25Ve ● Youtube: http://bit.ly/1rPBJ9Y ● Twitter: http://bit.ly/1y4rMeD ● Instagram: http://bit.ly/1UjBLuD ● Twitch: http://bit.ly/29VyA7J ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Copyright by Johannes Schiel / Unleashed Design

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Search in Pics: Bing rounders bats, Google hopscotch & Firefox billboard

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Mozilla takes a jab at Google’s Chrome: Source: Twitter Google hopscotch: Source: Instagram YouTube movie clapper board: Source: Instagram Bing rounders bats: Source: Twitter The post Search in Pics: Bing rounders bats, Google hopscotch & Firefox billboard appeared first on Search Engine Land. Search Engine Land Source

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Twitter ramps up AMP

Twitter has started linking to Accelerated Mobile Pages (AMPs) from its native Android and iOS apps, shifting more traffic away from standard mobile web pages and giving publishers another reason to pay attention to how their AMPs display and perform. Twitter hasn’t made any public announcements about the change since Google I/O in May, and it’s unclear whether the rollout is complete. But the switch is apparent in the Twitter apps if you know where to look — and in publishers’ referral analytics. This graph shows the growth in Twitter traffic to AMP content among the national and local news publishers using Relay Media, Inc.’s AMP converter. (Disclosure: Relay Media is my employer.) Twitter referrals grew from less than 1 percent of AMP sessions in December 2016 to more than 12 percent at the end of June, when Twitter expanded AMP links from its mobile web app to its Android and iOS apps. Sample of 35M monthly AMP views, Nov. 27-Jun. 30 Search Engine Land Source

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How much does SEO cost?

How much does SEO cost? It’s the proverbial, “How long is a piece of string?” question. And if you think about it, this is not without good reason. SEO is not as easy to nail down as, say, sending out a direct mail campaign to 100 recipients. In some ways, it is not always as easy to measure, as many marketing activities may impact organic search traffic. The cost of SEO is also directly related to the potential rewards. Ranking nationally for a highly prized keyword that may be £10 per click in AdWords will have far more costs associated with it than ranking for a locally oriented keyword. But even on a local level, there can be huge variability — and whether you want to rank in a state, county, city, town or micro-area like a borough or village will influence how difficult this will be. This, of course, influences the price of SEO for your unique situation. In this Search Engine Land Source

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Understanding Keyword Research for SEO

Understanding Keyword Research for SEO Support us on our Patreon page: http://ift.tt/2uxVb5t http://ift.tt/1c03NIq Take the QUIZ: http://ift.tt/1GAuevB Let’s take things to the next level. Google makes a bunch of tools to help you track and improve your SEO. One of the biggest parts of SEO is understanding keywords. Keywords are what millions of users type into Google search everyday. Of course, Google tracks all of this information, but is nice enough to aggregate it into a few useful tools. With SEO and keywords the idea is if you’re starting a site you want to incorporate keywords that aren’t competitive, but still get a lot of searches. When we say competitive, it just means a lot of sites are trying to get on the first page of google for that keyword search. One way to research this is with Googles keyword planner. The tool comes with a free adwords account. Adwords is Google’s paid search advertising program, the stuff that shows up at the top and side bar of search results. What we’re looking for is the keyword planner. Lets open it up. You could spend days with this tool, but we’ll do a brief overview. Let’s start with, “Search for new keyword and ad group ideas”. These tools are built for use with adwords, but they also work for Organic keyword ideas. In the first box we’ll type “Sexy Costumes”, for our sexy costume website and click ‘get ideas’. We want to look at the second tab, ‘keyword ideas’. On this page we’ll see other keywords related to “sexy costumes”, along with the monthly searches and competition. What we want to do is find some keywords that have a decent amount of searches with low competition. If you look at the average monthly searches you see it’s quite skewed toward halloween, duh. Competition is how many people are bidding on a certain keyword, and a bid is how much they will pay for a person to click on their ad. This is for adwords, but it’s also a good gauge for organic search competition. If we search by competition we’ll see the usual suspects, sexy nurse, firefighter, zebra, but we’re looking for an outlier, something with a decent number of average searches but low competition. Dig a little deeper and sort by monthly searches and go through a few pages, and we find our outlier. Sexy ghost Costume, with an ok number of monthly searches and only low competition, plus a lower suggested bid, which also means less competition. That would be a great keyword to optimize a page for, not sure about the actual costume though, we’ll talk optimization in the next lesson. Hmm, should I search my name? OK Cami Li, and I can see how many people are searching for me and what phrases they use. Uh ok, I guess people want boobs and tattoos, cmon guys I have a brain too! There’s also a tool called Google Trends that lets you see search trends over time. […]

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SearchCap: SEO success, AdWords spreadsheets & July Fourth

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: This script automates adding any AdWords data to a Google spreadsheetJul 5, 2017 by Frederick Vallaeys Feeling bogged down by all the reports you need to create for your AdWords campaigns? Columnist Frederick Vallaeys has put together a script that may help. SEO case study: Zero to 100,000 visitors in 12 monthsJul 5, 2017 by Andrew Dennis Columnist Andrew Dennis outlines the process he used to successfully build up traffic for a brand-new website — without using any tricks or hacks. Fourth of July Google doodle inspired by US’s 1st National Parks director, Stephen MatherJul 4, 2017 by Amy Gesenhues Created in 1916 by President Woodrow Wilson, the US National Park Service is often cited as America’s best idea. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: How to determine if that ‘free audit’ solicitation email is Search Engine Land Source

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Google Posts are removed after 7 days, with one exception

Google has confirmed that most Google Posts are removed seven days after they are first published. The exception to this rule is Google Posts that are based on upcoming events. Event-based Google Posts are removed after the event date. A Google spokesperson told us, “Posts enable merchants to share timely, relevant updates on Google Search and Maps. To ensure that posts are timely, they’re removed from the default view after seven days (or when the event date the post referenced has passed). However, a historical view of posts is shown under the Posts tab on mobile.” Google Posts recently went live to most Google My Business customers. It enables these businesses to share timely messages to their customers, which show up in the local panel on web search and Google Maps. Brodie Clark from optimising.com.au shared a screen shot of a notification Google sends to notify businesses that the Google Post will expire: This information about when Google Posts expire is Search Engine Land Source

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