When it comes to lead generation, quality is the name of the game. A paid media campaign may generate a record number of leads, but if they don’t turn into sales, the media spend has been a waste. Many marketers feel their hands are tied. Once the lead is generated, the typical nurture process is handed off to the CRM team. Can anything be done — from a media perspective — to assist with the lead nurture process and turn leads into sales? The short answer: Yes! Here are three steps digital advertisers can take to nurture leads into sales. 1. Utilize RLSA targeting for lead advancement Remarketing for Search Ads (RLSA) is a great way to reach previous website visitors when they are searching. You can use RLSA to continuously reach prospects after they have completed a lead form. First, I recommend that you create a remarketing list for users who have filled out your lead form. Second, identify what searches these potential customers Search Engine Land Source
The post How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads appeared first on ocston.org -- Great Info about SEO.
No comments:
Post a Comment