Tuesday, 18 July 2017

Amazon’s Echo Show is a ‘1.0’ device, both exciting and frustrating

I’ve now been living with the Echo Show for several weeks. It has supplanted my original Amazon Echo in the kitchen. I find it both more exciting and more frustrating than the original. The screen adds a compelling new element but creates expectations that are not fully realized — as though Amazon is ambivalent or uncertain how far to take the screen as a parallel way of controlling and navigating content. The screen makes things more complicated, even as it makes the device more interesting and useful. It opens a door to a much larger set of use cases, including a much more obvious commerce opportunity. (It’s not clear whether Amazon’s rivals will follow and add screens to their devices. If the Show is a runaway hit, I suspect they will.) Creates tablet-like expectations Immediately for me, the Echo Show’s screen created UX expectations associated with a tablet. I wanted to touch it and get menus and navigation. I wanted to browse and search for things using the screen. I Search Engine Land Source

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