Extensions are important — super important, in fact. I’ve written about them before, and I’m sure I’ll write about them again. They make ads better, and people like them. They’re a part of Ad Rank. They get you more clicks. One extension in particular, price extensions, is approaching its one-year birthday. If you offer anything (and I mean anything) that has a price, you should hop aboard the price extensions train. In case you’ve missed any of Ginny Marvin’s excellent price extension updates over the past 12 months, here’s a quick rundown: They’re intended to show off prices alongside your products and services. People can scroll through them to see if they like what you have to offer. They serve on Google.com for all devices and all positions. They’re a lot of fun (meaning they’re very clickable). As long as what you’re selling has a price (even if that price is $0.00), you can use them. For example, if you offer a free trial, Search Engine Land Source
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