How long does reputation management take?

Just about the first thing that a potential reputation management client will ask when considering asking someone to clean up their name in the search results is: “How long will it take?” This is unfortunately not easy to answer. Deploying content and changes to displace something negative in Google and Bing is complicated, involving literally thousands of variables, and it typically requires development over a period of time. Read on to get an idea of how long it takes. In some ways, the question, “How long does reputation repair take before it is successful?” used to be a little easier to estimate. In my opinion, Google used to be less sophisticated and more consistent across similar types of search terms. We also had a little more quantitative information about websites and web pages in the search results, via the Browser PageRank Toolbar, which used to provide us with a rough numerical score of the PageRank value of web pages. Using that Search Engine Land Source

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