This script automates adding any AdWords data to a Google spreadsheet

If you’ve ever been frustrated at the amount of time you spend creating PPC reports, you’re not alone. Today, I’ll do my best to help you with a new AdWords script I just finished. The severity of the reporting problem became very clear to me at a conference I recently attended. Attendees were asked to leave sticky notes describing the most timing-consuming aspects of their jobs. I know it’s not exactly a scientific study, but I found the results fascinating anyway. Here’s what the board looked like: The orange arrows highlight each note that said “reporting” was the most time-consuming PPC task. Meetings are another time-consuming task people added to the board several times — but I’m not going to help you fix that with a script, so let me focus on reporting, a topic I’ve covered several times in recent posts here. When it comes to reporting, you should really try to produce something that gives the stakeholder the data and insights they need, but in such a way that Search Engine Land Source

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