Google adds a donate button directly into search for US-based nonprofits

As we near the holidays, Google is making it easier to support your favorite nonprofit organization by adding a donate button directly in search. The new feature was announced yesterday. Google says a number of US-based nonprofits now have the “Donate” option available so that when you search for organizations like Direct Relief, you’ll be able to make a donation straight from the search results page. In the example above, the screen shot to the right is the organic result that appears with the new “Donate” button after scrolling past the ads that appear in the screenshot shown on the left. Google says that when you tap the donate button, “… you’ll see an easy donation flow that lets you give to your favorite organization as easily as you can look up its history, phone number, or website.” The organizations currently using the donate button represent a variety of causes and locations across the US. According to Google, they were able Search Engine Land Source

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