Google has rolled out version 12.2 of the AdWords Editor. It brings a nice number of new features including Gmail asset-based ads, full support for promotion and video extensions and a new budget-type option for video ads. The last update to the AdWords Editor was version 12.1, which brought Shopping Showcase Ads support. Here is a list of features added with the version 12.2 update: Gmail asset-based ads: Asset-based ads in Gmail are now fully supported in AdWords Editor. Campaign total budgets: Video campaigns now have the option of choosing Campaign Total budget type. Custom rules updated: New built-in custom rules are now available for structured snippet extensions and non-serving campaigns and ad groups. Semantic location: You can now set a bid modifier to target your ads by location with AdWords Editor. Promotion extensions: Promotion extensions are now fully supported by AdWords Editor. Life events: “Life events” is now a category of audience targeting. Video campaign extensions: All video campaign extensions are now supported. Ad group level Search Engine Land Source
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