Search Engine Optimization (SEO) for Librarians: Part 1 SEO Overview

Search Engine Optimization (SEO) for Librarians: Part 1 SEO Overview Search Engine Optimization for Libraries (Public, Academic, School) Presented by Shari Thurow, Founder and SEO Director Omni Marketing Interactive SEO Overview: Search Engine Optimization & Library Websites — Part 1 Webinar introduces the concept of search engine optimization as a communication tool, its fundamental building blocks, and how SEO is a crucial part of the library user experience (UX). • Establishing a fundamental SEO vocabulary – terms, definitions, and examples • Types of search listings • Communicating aboutness • Communicating context • Defining the SEO process: 4 steps • SEO dos and don’ts – examples from library/education websites • Common myths, stereotypes, & misconceptions

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