Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor contentNov 9, 2017 by Greg Sterling The site had scrubbed first-person reviews and content about rape and sexual assault at a Mexican resort. Four key holiday paid search trends to keep an eye onNov 9, 2017 by Andy Taylor Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season. Advertisers, take note! Choosing a call analytics platformNov 9, 2017 by Digital Marketing Depot Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which projects that the number of mobile calls to businesses will climb to 170 billion in Search Engine Land Source
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