Google beefs up mobile shopping results for the holidays, adds more product info & buying guides

Google is beefing up its mobile shopping experience to prepare for the holidays, now showing buying guides for broad categories like “sewing machine” and “coffee grinder” searches and adding more product-related information for specific product searches. “When you search for a specific product, Google.com now shows you other helpful information, like related items, and allows you to compare reviews, prices and other specs, side by side,” writes Google product management director for Google Shopping, Jennifer Liu on Google’s The Keyword blog. Google says it has added a “newer model available” label to tech-gadget product listings so searchers know if they’re browsing the most recent version of tech products. According to the announcement, Google’s recently redesigned mobile shopping experience has helped bring more product information to the forefront with features like a “Quick View” button in Google Shopping ads that lets users preview detailed product information. Google also noted its recent knowledge panel updates that quickly surface product photos, videos, reviews and Search Engine Land Source

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