Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Creating a B2B and B2C overlap strategyNov 2, 2017 by Justin Freid How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’ Web.com buys Acquisio for machine learning, PPC management capabilitiesNov 2, 2017 by Greg Sterling Acquisio’s platform takes a machine learning-supported approach to paid search programs. Do Google Posts impact ranking? A case studyNov 2, 2017 by Joy Hawkins Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings. Yext announces conversational ‘Knowledge Assistant’ for local data managementNov 2, 2017 by Greg Sterling The company is also adding structured markup for events and events data syndication. Bing expands Shopping Campaigns to Canada & IndiaNov 1, 2017 by Susan Wenograd Bing continues its global build-out Search Engine Land Source
The post SearchCap: Bing shopping ads expand, Yext knowledge assistant & Acquisio acquired appeared first on ocston.org -- Great Info about SEO.
No comments:
Post a Comment