Report: Smart speaker owners increasingly using them instead of typing or swiping

Unlike VR headsets or wearables, smart speakers are rapidly emerging as a mass market technology platform. The latest to document relatively high satisfaction and usage of these devices is call-tracking and analytics company Invoca. Earlier this year, Invoca surveyed 1,000 people in the US who own an Amazon Echo or Google Home device. The survey asked questions about current behavior and a range of hypothetical scenarios. The company found that people use smart speakers more frequently over time, with 89 percent using them daily. Here’s a more detailed usage breakdown: 33 percent of owners said they used the devices more than five times daily. 28 percent used them four to five times a day. 24 percent used them two to three times a day. In addition, 58 percent of respondents said that they used assistants to “accomplish tasks they used to do through typing or swiping.” So there’s some substitution going on, and there’s apparently an appetite for more. By some estimates, Amazon controls Search Engine Land Source

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