Google announces new job posting guidelines & requirements

Google has announced new job posting guidelines for job schema. The new guidelines can be read here. They include the requirement to remove expired job listings, as we covered 10 days ago. In addition to the requirement of removing expired jobs, Google also requires webmasters to place structured data on the job’s detail page and the requirement to ensure that all job details are present in the job description. Google has posted how to remove a job posting, which says: To remove a job posting that is no longer available, follow the steps below: Do one of the following actions: Ensure the validThrough property is populated and in the past. Remove the page entirely (so that requesting it returns a 404 or 410 status code). Remove JobPosting structured data from the page. Submit a new sitemap to Google by sending a GET request to the following URL: https://ift.tt/2ttoI1Z For example: https://ift.tt/2uqYN8H We ingest the entire sitemap and recrawl the pages with lastmod times that are more recent than the last time

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Google announces new job posting guidelines & requirements

Google has announced new job posting guidelines for job schema. The new guidelines can be read here. They include the requirement to remove expired job listings, as we covered 10 days ago. In addition to the requirement of removing expired jobs, Google also requires webmasters to place structured data on the job’s detail page and the requirement to ensure that all job details are present in the job description. Google has posted how to remove a job posting, which says: To remove a job posting that is no longer available, follow the steps below: Do one of the following actions: Ensure the validThrough property is populated and in the past. Remove the page entirely (so that requesting it returns a 404 or 410 status code). Remove JobPosting structured data from the page. Submit a new sitemap to Google by sending a GET request to the following URL: https://ift.tt/2ttoI1Z For example: https://ift.tt/2uqYN8H We ingest the entire sitemap and recrawl the pages with lastmod times that are more recent than the last time

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Google announces new job posting guidelines & requirements

Google has announced new job posting guidelines for job schema. The new guidelines can be read here. They include the requirement to remove expired job listings, as we covered 10 days ago. In addition to the requirement of removing expired jobs, Google also requires webmasters to place structured data on the job’s detail page and the requirement to ensure that all job details are present in the job description. Google has posted how to remove a job posting, which says: To remove a job posting that is no longer available, follow the steps below: Do one of the following actions: Ensure the validThrough property is populated and in the past. Remove the page entirely (so that requesting it returns a 404 or 410 status code). Remove JobPosting structured data from the page. Submit a new sitemap to Google by sending a GET request to the following URL: https://ift.tt/2ttoI1Z For example: https://ift.tt/2uqYN8H We ingest the entire sitemap and recrawl the pages with lastmod times that are more recent than the last time

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SearchCap: Local search ads, Intent keywords & The Flying Housewife

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Look Ma, no keywords! Phrase-free AdWords campaigns are hereApr 26, 2018 by Andy Taylor Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. Intent-based keyword research: Let Google be your guideApr 26, 2018 by Jacob Baadsgaard Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you’re not losing time or money. Fanny Blankers-Koen Google doodle honors Olympic runner who broke records & shattered stereotypesApr 26, 2018 by Amy Gesenhues The Dutch-born Olympian earned the nickname ‘The Flying Housewife’ after becoming the first woman to win four gold medals in a single Olympics. New date! Customer data strategies & identity resolution

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SearchCap: PPC branded content & bad local reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to use good ol’ PPC to support fun and creative branded contentApr 25, 2018 by Kevin Lee Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns. How to regain trust lost by bad business listingsApr 25, 2018 by Jamie Pitman Whether it’s spring or fall, cleaning up your local business listings is a good idea, says contributor Jamie Pitman. If you don’t, be prepared to lose customer trust and search rankings. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Facebook continues to refine its app data & ad-targeting safety measures 3 lessons learned from 365,000 Amazon furniture & home goods product pages Twitter updates TOS and privacy policy to comply with GDPR 2018 Stackie Award winners: The most impactful martech stacks this year Reports: Fake reviews

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SearchCap: Google earnings, fake online reviews & paid search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reports: Fake reviews are a growing problem on Amazon, GoogleApr 24, 2018 by Greg Sterling Facebook is reportedly the source of some of the fake review solicitations. Google posts $31.1B in total revenue, beats top- and bottom-line expectationsApr 24, 2018 by Greg Sterling The company reported nearly $27 billion in ad revenues. So many paid search campaigns, so little time. Here’s how to stay ahead of it all.Apr 24, 2018 by Christi Olson Saving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and money when optimizing search campaigns. Best practices for optimizing media-rich web page speedApr 24, 2018 by Digital Marketing Depot Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as

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SearchCap: Voice speaker ads, link building & Earth Day

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why do we overcomplicate link building?Apr 23, 2018 by Julie Joyce Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it’s only as hard as you make it. Study: Majority reject ads on smart speakersApr 23, 2018 by Greg Sterling Just under 40 percent said they were open to ads if they were “relevant.� Earth Day Google doodle delivers hopeful message from Dr. Jane GoodallApr 21, 2018 by Amy Gesenhues ‘Every single individual matters, every single individual makes some impact on the planet every single day,’ says the renowned ethologist and conservationist. Sharpen your digital marketing skills with an SMX Advanced workshopApr 23, 2018 by Search Engine Land Growing your marketing skills helps you design and deploy winning campaigns and keeps you at the top of your game. The best

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Earth Day Google doodle delivers hopeful message from Dr. Jane Goodall

To celebrate Earth Day, Google recruited renown ethologist and conservationist, Dr. Jane Goodall, to deliver a message of hope about our planet’s future. “Every single individual matters, every single individual makes some impact on the planet every single day, and we have a choice as to what kind of difference we’re going to make,” says Dr. Goodall in a video produced for Google’s Earth Day doodle. Born in 1934, Goodall says she thinks she was born loving animals, and that her whole childhood was, “…animals, animals, animals.” It was her passion for animals that led Goodall to Gombe, Tanzania where she began studying chimpanzees. As Google notes in a blog post highlighting today’s doodle, it was Goodall’s research with chimpanzees that, “Rocked the scientific world and redefined the relationship between humans and the rest of the animal kingdom.” Created in partnership with The Goodall Institute, the doodle was developed by a team that included an art, production, and

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Earth Day Google doodle delivers hopeful message from Dr. Jane Goodall

To celebrate Earth Day, Google recruited renown ethologist and conservationist, Dr. Jane Goodall, to deliver a message of hope about our planet’s future. “Every single individual matters, every single individual makes some impact on the planet every single day, and we have a choice as to what kind of difference we’re going to make,” says Dr. Goodall in a video produced for Google’s Earth Day doodle. Born in 1934, Goodall says she thinks she was born loving animals, and that her whole childhood was, “…animals, animals, animals.” It was her passion for animals that led Goodall to Gombe, Tanzania where she began studying chimpanzees. As Google notes in a blog post highlighting today’s doodle, it was Goodall’s research with chimpanzees that, “Rocked the scientific world and redefined the relationship between humans and the rest of the animal kingdom.” Created in partnership with The Goodall Institute, the doodle was developed by a team that included an art, production, and

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SearchCap: Google algorithm update, changes to autocomplete & regional content

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms rolling out a broad core search algorithm update earlier this weekApr 20, 2018 by Barry Schwartz Google has confirmed rumors that a search algorithm update took place on Monday. Some sites may have seen their rankings improve, while others may have seen negative or zero change. Google expanding types of predictions they remove from autocompleteApr 20, 2018 by Barry Schwartz The autocomplete search function saves 200 years of typing time every single day. Hreflang tags: How to serve correctly regionalized contentApr 20, 2018 by Marcus Miller Contributor Marcus Miller gives us an overview of international and multilingual SEO and lists ways hreflang tags can be used to help search engines understand language and regional content variations. Unifying Your Search and Social Ad StrategiesApr 20, 2018 by Digital Marketing Depot Change is constant in digital marketing. Experienced marketers realize it’s no

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SearchCap: PPC policies, Google Assistant failovers & voice interfaces

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Voice agents and interfaces will require many new marketing strategiesApr 19, 2018 by Barry Levine Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity. Sarcasm aside, how strict PPC advertiser policies may actually benefit usApr 19, 2018 by Andrew Goodman Contributor Andrew Goodman suggests we may not like the way Google manages the AdWords program, but anything less and the SERPs and advertising ecosystem would have imploded long ago. Google Assistant sometimes uses AccuWeather when their weather service failsApr 18, 2018 by Barry Schwartz When Google’s first-party responses are not available, Google may ask if you want to use a third-party service. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Making the inbox spring to life at last Jeff Bezos confirms Amazon now has more than

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SearchCap: Google new video ad format, SEO checklists & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches Outstream Ads to boost video reach beyond YouTubeApr 18, 2018 by Greg Finn A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist. The 40-point SEO checklist for startupsApr 18, 2018 by Pratik Dholakiya Startups can’t afford to miss a SEO trick when it comes to launching a new site, says Contributor Pratik Dholakiya. Here’s a checklist to help keep you on track. Compare 15 marketing automation platformsApr 18, 2018 by Digital Marketing Depot Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex multitouch buyer ecosystems. The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: […] Recent

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SearchCap: AdWords rehab ads return, Google job listing penalties & mobile-first indexing

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google may issue manual actions over job schema on expired job listingsApr 17, 2018 by Barry Schwartz You’d better remove job listings from your website shortly after you fill those positions, or Google may penalize your website. Google partners with LegitScript to certify addiction treatment center advertisersApr 16, 2018 by Michelle Robbins After suspending rehab facility advertisers last year, Google will begin accepting these ads once again in July — but only from certified providers. Advanced tactics from the pros! Here’s who’s speaking at SMX AdvancedApr 17, 2018 by Search Engine Land 40+ expert speakers. No slowing down to rehash the basics. Google’s mobile-first index has set sail. Are you on board? 5 SEO essentialsApr 17, 2018 by Jim Yu We’ve been hearing about the mobile-first index forever, and now it’s finally here. Contributor Jim Yu shares five ways webmasters can optimize

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MarTech salary survey results — See how yours compares

MarTech Today and Chiefmartec.com surveyed over 800 readers to gather salary data and assess the roles and responsibilities of marketing technology professionals. For the analysis, we filtered it down to only the 432 who identified their role as marketing technology, marketing operations or a combination of the two. We were looking for answers to the following questions: How much do marketing technology and operations professionals make? Is there a gender pay gap, and if so, where does it exist? How often do martech professionals get promotions? Read the full 25-page report to find the answers. Visit Digital Marketing Depot to download the “2018 Marketing Technology & Operations Salary Survey.” The post MarTech salary survey results — See how yours compares appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Bing Shopping Ads, Google Shopping carousels & Facebook data check

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Does Cambridge Analytica have your info? Here’s how to checkApr 10, 2018 by Amy Gesenhues Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app developers. Google launches Reach Planner for YouTube & video ad forecasting in AdWordsApr 10, 2018 by Ginny Marvin The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs. Become an SEO rock star: Evolve your SEO skill setApr 10, 2018 by Bobby Lyons Want to be the SEO everyone looks up to? Contributor Bobby Lyons lists areas of marketing and technology you need to master to be at the top of your game. Bing Shopping ads updates include multiple images, product status reporting & moreApr 10, 2018 by Ginny Marvin Multiple images will Search Engine Land Source

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How to outdo the PPC robots in shopping ads

Automation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 and beyond. There’s still a role for humans to play, one of which is to use what we’ve learned from years of experience to bring an account as close to perfection as possible before letting the machines take it from there. Shopping ad performance may appear to be largely dependent on how well the automated algorithms work, with little room for account managers to optimize things. This is because the targeting is done automatically by Google, based on whatever products are in the merchant feed and how those relate to shoppers’ queries. But there are still ways for account managers to tweak things to move the needle in the right direction. In today’s post, I’ll explain seven ways to improve the performance of shopping ads. Eliminate ambiguous and expensive queries I remember several years ago, one of our customers wrote about

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Bing Shopping ads updates include multiple images, product status reporting & more

Bing Ads announced some new features and capabilities for Bing Shopping campaigns on Tuesday. Heres’s a rundown of what’s new. Show multiple images Marketers can now include multiple image URLs in their product feeds to show a product from different angles, for example. Multiple images will begin to show in Bing Product Ads by the end of April. Advertisers can now show multiple images in Bing Shopping. You can add up to 10 image URLs in the optional [additional_image_link] in your product feed, separated by a comma delimiter. Images must be bmp, gif, exif, jpg, png or tiff. The recommended minimum size is 220 pixels by 220 pixels, and the maximum allowed is 3.9 MB. As always, product images cannot contain watermarks or free shipping text. Product status reporting Four new columns are now available in the Product Groups reporting grid in the Bing Ads UI. The Products Submitted column shows the number of products that were uploaded to Bing Merchant Center. Of those submitted, the

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Become an SEO rock star: Evolve your SEO skill set

During my career, several executives have asked why so many of my search engine optimization (SEO) team members are poached by other teams in the organization. The answer is always the same: True SEO professionals evolve quickly and are in a constant mode of progressing their skill set. Successful SEO is less about what you know and more about what you can get done. Talented search professionals are not only experts at evolving their skill sets and adapting to the rapid changes Google makes on a recurring basis, they are also experts at understanding how an organization works across the numerous functions in their organization. Every manager is looking for an individual that can learn quickly on the job and already knows how to work cross-functionally to achieve objectives. These are core characteristics of a rock star or a star on the rise in any company. In this article, I am breaking out the core areas of self-improvement SEO professionals should Search Engine Land Source

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Google launches Reach Planner for YouTube & video ad forecasting in AdWords

Google has launched Reach Planner, a new planning tool for video campaigns. Currently in beta, Reach Planner in AdWords is designed to help media planners and advertisers forecast the reach and frequency of video campaigns on YouTube and the video partners on the Google Display Network. Reach Planner provides unique reach data for all devices, core audiences and video formats for more than 50 countries. The tool also includes product mix recommendations intended to show which YouTube ad formats will work best together based on inputs of a marketing objective, budget and ad preferences or assets available. If you have a Google sales rep, you can request access to the beta. [This article originally appeared on Marketing Land.] The post Google launches Reach Planner for YouTube & video ad forecasting in AdWords appeared first on Search Engine Land. Search Engine Land Source

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Google is officially testing ‘more results’ button to load more search results

Kashin / Shutterstock.com Google is officially testing a “more results” button in the mobile search results interface. Instead of having to click to the next page of the Google search results, a searcher can click the “more results” button, and additional search results will load below the current results. We were able to replicate this feature test: Danny Sullivan of Google confirmed on Twitter that this test has been running for the past few days. It seems to be visible to many, if not all, searchers when searching Google on their smartphones. Google first tested this more results button in a more limited fashion, but now searchers are seeing this test more often. Google is always testing new user interfaces. The post Google is officially testing ‘more results’ button to load more search results appeared first on Search Engine Land. Search Engine Land Source

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10 great reasons to attend SMX Advanced

The search marketing profession is defined by change. Tactics that work today are outdated next quarter. Platforms launch while others sunset. Pillars of the industry crumble in the blink of an eye. Serious search marketers know that in order to be the best versions of themselves, the smartest and most capable, they need to train. Hard. That’s why elite marketers like you attend the conference that speaks to an elevated level of experience, skips the basics and addresses the nitty-gritty of the search marketing universe: Search Engine Land’s SMX® Advanced. SMX Advanced is the show for serious digital marketers Obsessed with SEO and SEM? We are, too. SMX Advanced has been the leading conference for SEO and SEM professionals for over a decade, helping thousands of marketing practitioners from across the world succeed with their search marketing endeavors. Our team has one goal: to deliver actionable insights to the marketing community. Here are 10 reasons why you should attend SMX Advanced Search Engine Land Source

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How to align SEO and sales teams so everyone benefits

It’s no secret that marketing and sales don’t always see eye to eye. The sales team gets mad at the marketing team for lack of leads and marketing gets mad at sales for not closing deals. For two areas so closely tied to one another, the lack of cooperation is pretty amazing. In fact, according to a recent study from InsideView titled, “The State of Sales and Marketing Alignment in 2018,”  only 37 percent of salespeople reported meeting with marketing to discuss lead scoring. Even more telling, Hubspot’s State of Inbound 2017 report noted only 44 percent of marketers feel they are aligned with sales. Yikes! Breaking down silos isn’t simple, and it certainly isn’t a new concept. We’ve been talking about this for years, and while technology has made it much easier for sales and marketing to align, many companies still treat these departments separately. How can we better align our sales and marketing efforts, specifically when it comes to search engine Search Engine Land Source

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María Félix Google doodle celebrates iconic actress from Golden Age of Mexican cinema

Google is celebrating an icon from the Golden Age of Mexican cinema today, sharing a doodle to mark María Félix’s 104th birthday. As a teenager, Félix was crowned a beauty queen at the University of Guadalajara. Her break into film came in Mexico city when she was cast as the female lead in the 1942 film “El Peñón de las Ánimas” (The Rock of Souls). Created by guest artist Paulette Jo, the doodle leads to a search for “María Félix” and is on Google’s homepages in the US and Mexico, along with a number international homepages in Central America and South America, including Nicaragua, Dominican Republic, Panama, Columbia, Peru, Chile, Argentina, and Uruguay. Google is also featuring the doodle on its Iceland, Serbia and Japan homepages. According to Google, Félix starred in 47 films and was a source of inspiration for many creative artists. “She was considered a muse by famous artists like José Clemente Orozco and Diego Search Engine Land Source

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Already doing SEO? Add these two things to optimize for voice search

How do you optimize content for voice search in 2018? That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries. Take a look at recent trends: The answer to the popular question, “How do you optimize for voice search?” is this: Do what you would do for traditional search engine optimization and that should cover it. Really? Yep! Let’s move along now. OK, so not exactly. I’m joking to prove a point. There are a few things you can specifically do to optimize for voice search. For the most part, things you hear about optimizing for voice search are things that will help your site in general. After doing some research on Google to find “how to” articles on voice search optimization and how SEO changes for voice search, I made a list of tactics to help get more organic traffic from spoken queries. Many of the articles suggested the same tactics, so

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SearchCap: Optimizing for voice search & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Already doing SEO? Add these two things to optimize for voice search Apr 6, 2018 by Bryson Meunier Not sure how to optimize your webpage for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: SMB marketing survey finds only 3% use outside agency or vendor Apr 6, 2018 by Greg Sterling Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute What’s the future of consumer data now that Facebook is pulling back? Apr 6, 2018 by Ryan Phelan With all the furor over data lately, are marketers and advertisers doomed to do without? Contributor Ryan Phelan weighs in. Facebook Live broadcasts have doubled YoY since the livestreaming feature launched in 2016 Apr 6, 2018 Search Engine Land Source

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Google patent on related entities and what it means for SEO

I read a lot of patents, many of which may or may not apply to search engine optimization (SEO) or be used by Google at all. But that’s not the case with the recently granted Google patent “Related entities.” I believe this patent is being applied and it gives us significant insight into how Google identifies entities and the related entities people are searching for. Let’s look at some details I think are interesting and get a general understanding of the patent and its intent. Understanding how Google associates entities will help us grasp and use the connections to SEO. Related entities Let’s start with understanding related entities, especially in the context of Google patent US 20180046717A1.   If you search on the phrase “presidents of the united states,” this is what you may see: The presidents shown are “related entities” and listed because the general phrase “presidents of the united states” was searched on. Different people are shown, but all share a common denominator, being President Search Engine Land Source

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SearchCap: Google SEO patents & Search Engine Land Awards

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google patent on related entities and what it means for SEO Apr 5, 2018 by Dave Davies Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts. Final call to enter the 2018 Search Engine Land Awards Apr 5, 2018 by Search Engine Land Time is running out to wrap up your submissions for the 4th annual Search Engine Land Awards! That’s right – the final entry deadline is just a little more than a week away, Friday, April 13th at 11:59PM PST. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Bing Ads launches price extensions State of Digital Marketing Analytics in the Top 1000 Internet Retailers Gartner offers first Magic Quadrant for Content Marketing tools Taboola launches Apple News-like Search Engine Land Source

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In big win, Apple hires Google AI chief John Giannandrea away from Google

Earlier this week, we reported on personnel changes within Google’s search organization: Ben Gomes will now be in charge of all search, and Jeff Dean is taking on leadership of Google Brain and AI. The changes come as Google SVP of Engineering John Giannandrea moves to Apple to run AI efforts there. Giannandrea “will run Apple’s machine learning and AI strategy,” according to reports. He will also report directly to the company’s CEO, Tim Cook. While Google has a “deep bench” in AI, the move is still a loss for Google and a win for Apple. Giannandrea was instrumental in infusing AI into all of Google’s main products, including search. He came originally from Metaweb when Google acquired the company in 2010. Google’s focus and emphasis on AI is such that at an event last year in San Francisco, CEO Sundar Pichai said, “We’re moving from a mobile-first world to an AI-first world.” It’s not clear from statements and published reports

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SearchCap: Bing Ads extensions, Apple hires Google exec & local image bug

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: In big win, Apple hires Google AI chief John Giannandrea away from GoogleApr 4, 2018 by Greg Sterling Apple must succeed in AI if it is to remain competitive with rivals. 7 ways to turn a webinar into a stream of link-attracting contentApr 4, 2018 by Jordan Kasteler Contributor Jordan Kasteler explains how to use webinars you’ve created to develop new content and become a marketing and link-building machine your competitors can’t keep up with. Maya Angelou Google doodle features Oprah Winfrey, Laverne Cox & others reciting her poem, ‘Still I Rise’Apr 4, 2018 by Amy Gesenhues Today would have been Dr. Angelou’s 90th birthday. Google local knowledge panel profile images are not loading in searchApr 4, 2018 by Barry Schwartz Broken images in the local Google results seem to be caused by a bug. Bing Ads launches price extensionsApr 4, Search Engine Land Source

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Final call to enter the 2018 Search Engine Land Awards

Time is running out to wrap up your submissions for the 4th annual Search Engine Land Awards! That’s right – the next entry deadline is just a little more than a week away, Friday, April 13th at 11:59PM PST.  This is your chance to be recognized among the most successful consultants, SEO/PPC tools, agencies and in-house search marketing teams in the world. This year’s competition features over 25 categories, including the opportunity for software tools and platforms to be recognized for industry-leading research. In-house SEO & SEM teams also have the chance to earn some hardware and boost their credibility with the CMO and other executives.  As last year’s winner UPMC said, “Being recognized as a Search Engine Land Award winner has helped elevate the paid search channel within the department.” Agencies of all sizes will be battling it out for top honors across the campaign and research categories, in addition to proving they’ve produced rockstar results for their clients to Search Engine Land Source

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Google local knowledge panel profile images are not loading in search

There is an active bug with Google search. It’s not loading the profile images in the local knowledge panel section. If you search for your favorite business and the local knowledge panel shows up in the search results, both desktop or mobile results, the profile images will not load. Instead, you will either see a blank white space or a broken graphic image. This is a global and widespread issue that has been reported to Google. We assume it will be resolved shortly, but until then, you do not need to panic. Google should fix the issue on its end. Here are some screen shots I took from both desktop and mobile of some local knowledge panels: Mike Blumenthal, who is a top contributor volunteer at Google confirmed the company has been notified of the issue: PSA: Knowledge Panel profile photo and images in GMB are broken today. Google has been alerted https://t.co/MtKFctuwGS — Mike Blumenthal (@mblumenthal) April 4, 2018 Postscript: This is Search Engine Land Source

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Maya Angelou Google doodle features Oprah Winfrey, Laverne Cox & others reciting her poem, ‘Still I Rise’

Today marks what would have been Dr. Maya Angelou’s 90th birthday. To celebrate the poet, writer and civil rights activist, Google has created a doodle featuring a full lineup of high-profile celebrities reciting Angelou’s poem, “Still I Rise.” The doodle begins with Angelou’s own voice, narrating the beginning of her famous poem, followed by Alicia Keys, America Ferrera, Martina McBride, Guy Johnson (Angelou’s son), Laverne Cox and Oprah Winfrey each reading a verse. The words of the poem are animated to coincide with the narration, along with images highlighting Angelou’s life. “Dr. Angelou’s work is filled with such incredible wisdom and spiritual teachings,” says Laverne Cox on the Google Doodle blog featuring Angelou’s doodle. “It feels like the ultimate privilege to have the opportunity to speak her words. She is a national treasure we should always celebrate.” Oprah Winfrey is also quoted: “Maya Angelou is not what she has done or written or spoken, it’s how she did it all. Search Engine Land Source

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7 ways to turn a webinar into a stream of link-attracting content

Creating large amounts of valuable content is a universal challenge for marketers. Doesn’t matter if we’re talking about images, articles, blog posts or videos. Producing large quantities sometimes causes a decrease in quality if a marketing department isn’t diligent. It’s generally agreed that quality is more important than quantity when it comes to content, but it never hurts to have both if possible. One excellent way to publish frequent, high-value content is to create webinars. Once a webinar has been produced, your creative team can repurpose and optimize it into several pieces of valuable content. Let’s take a look at the process and ways to break a single webinar into multiple pieces of quality content that can be used to support your search engine optimization (SEO) and link-building efforts. Built-in quality A primary advantage of using a webinar to create more content is that quality is already “built in.” If the webinar is full of valuable, informative topics presented by knowledgeable experts, the Search Engine Land Source

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John Harrison Google doodle honors man who invented marine chronometer 283 years ago

Today’s Google doodle marks the 325th birthday of British horologist John Harrison. In 1735, the self-taught clockmaker completed his design of the first marine chronometer. According to Google, the British government had offered a reward of £20,000 to anyone who could create a navigational instrument that determined a ship’s longitude within 30 miles. Harrison spent seven years working on the ground-breaking invention that would aid British naval forces. “Harrison’s extraordinary invention brought him much acclaim. Thanks to him, seamen could not only gauge latitude but longitude, making their excursions far safer,” says Google on its Google Doodle blog. The doodle leads to a search for “John Harrison” and is being displayed on Google’s US and UK home pages, along with a small collection of other international pages, including Ireland, Germany, Spain, Ukraine, Peru and Chile. Harrison would go on to create more watches that were smaller and more accurate than his original designs: “Our colorful Doodle shows the inventor hard at Search Engine Land Source

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How to use the Knowledge Graph for higher rankings

Google has been on a mission to transform search from “strings to things.” This mission was one of the many reasons for the Hummingbird update and the rise of RankBrain. To pull off this extraordinary feat, Google and its team of engineers needed to create connections between their data using “real world context.” This resulted in what we now know as “The Knowledge Graph.” Google’s goal is to create a “massive graph of real-world things and their connections, to bring more meaningful results.” When searching for information, users are no longer constrained by 10 blue links; instead, Google now displays relevant content that adds to the content of the user’s search. For example, let’s say you want to learn more about Abraham Lincoln. After typing in the query, “Abraham Lincoln,” Google will show a “card” on the right side of your search with interesting information about Honest Abe. Here is what the Knowledge Graph gives us inside Abe’s card: Name. Multiple head shots. Title. Short Search Engine Land Source

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Google’s AMP Project announces new consent component ahead of GDPR compliance deadline

With the deadline for the General Data Protection Regulation (GDPR) fast approaching, Google’s AMP team has announced a component to enable publishers to surface a user consent notification for sites using the mobile-friendly framework. From the announcement: The features to be launched include the ability to show choices in user interface notices via “accept” and “reject” semantics, and configuration of AMP element behaviors in response to users’ choices. The GitHub issue page details the component’s format and configuration options, along with future feature suggestions. As the issues surrounding GDPR consent and compliance are complicated — including acquiring per-usage consent (e.g., publishers need to acquire separate consent for users being tracked for both first-party and third-party purposes) — the project team is encouraging publishers and vendors to participate in the component’s development so that support will be available for as many integrations as possible. They particularly note existing support within AMP for these types of features and state that user consent may need Search Engine Land Source

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7 ways to increase mobile engagement

Mobile users have traditionally been surfers rather than shoppers. According to one study from Monetate, mobile conversion rates are still less than half of desktop conversion rates. Source: Monetate EQ4 2017 Yet, though there’s an opportunity for e-commerce websites to increase their online sales through mobile, barriers do exist. Mobile checkout is less convenient than it is on desktop, and a majority of mobile consumption occurs in apps rather than websites. Source: Nielsen Insights With the mobile-first index finally arriving and voice search continuing to climb in popularity, now is the time to re-optimize your mobile e-commerce strategy to improve your bottom line. Let’s explore some ways you can improve your mobile conversion rate. Prioritize speed Google recently announced that mobile page speed would become a ranking factor in July of 2018. Page speed is essential to your user experience and bounce rate. According to Kissmetrics, a one-second delay in page speed could decrease your conversion rate by 7 percent. DoubleClick even released a report Search Engine Land Source

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UK webmasters prepare for #Brexit – the EU is coming for your .eu domains

The European Commission announced that UK based companies and residents that own .EU ccTLDs will have to surrender those domain names after Brexit. The notice reads: As of the withdrawal date, undertakings and organisations that are established in the United Kingdom but not in the EU, and natural persons who reside in the United Kingdom will no longer be eligible to register .eu domain names or, if they are .eu registrants, to renew .eu domain names registered before the withdrawal date. This obviously has serious implications for those who have branded their companies or brands around .EU TLDs. Not only will they not technically be able to own or use the domain name for their web site, UK citizens/companies also will not be able to redirect the domain name to a .co.uk or other TLD migrated to. In addition, this loss of domain ownership can have implications for reputation management and encourage domain squatting. Brexit is currently scheduled for March Search Engine Land Source

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Recruitment SEO: How to create a well-optimized career section on your site

When you are advertising and ready to hire top talent, it’s important to have a strong, consistent and well-optimized presence on job posting sites, high-traffic job boards and LinkedIn. If a job candidate is interested in your company, he or she will immediately go into research mode and scour the Internet for more information. You should expect job seekers to visit your company website to learn more about leadership, culture, and other available jobs in their field. For employers and site owners, you can improve the job seeking experience as well as your company’s recruitment pipeline by building out and optimizing a careers section on your site. Google for Jobs With Google for Jobs, Google prioritized helping both job seekers and employers by enhancing the search engine results page (SERP) user experience (UX) for job postings. Now, job postings will have more prominent placement in SERPs for job-related search queries. You will see SERP features like a company logo, reviews, ratings, job Search Engine Land Source

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SearchCap: EU domains at risk, mobile page speed & search pictures

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: UK webmasters prepare for #Brexit – the EU is coming for your .eu domainsMar 30, 2018 by Barry Schwartz You may want to consider migrating to a new domain now, so you can set up your redirects and new marketing push a year in advance. Recruitment SEO: How to create a well-optimized career section on your siteMar 30, 2018 by Thomas Stern Are you looking for quality hires? Contributor Thomas Stern explains how optimizing the careers section on your site will attract qualified candidates. Mobile speed case studies: Push for faster page loadsMar 30, 2018 by Anthony Muller If you are not feeling the need for speed, don’t be surprised if your site stalls. Contributor Anthony Muller shares three case studies showing why now is the time to make your web pages load like lightning. Search in Pics: Google baby shower Search Engine Land Source

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Compare 16 leading SEO platforms

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right for your organization? MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementing this software into your business. This 55-page report includes profiles of 16 leading SEO tools, vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to download “Enterprise SEO Platforms: A Marketer’s Guide.” The post Compare 16 leading SEO platforms appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Bing Ads CPC, SEO platforms & software & search volume

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No search volume? No problem! 3 ways to improve low-traffic AdWords campaignsMar 29, 2018 by Jacob Baadsgaard Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere to high-traffic “best practices.” Bing Ads brand CPC taking the elevator — upMar 29, 2018 by Andy Taylor Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant increases. Is your SEO/SEM software tool or agency worthy of a Search Engine Land Award?Mar 29, 2018 by Search Engine Land The 2018 Search Engine Land Awards include new categories for software tools and platforms, agencies or individuals to submit industry research findings and be recognized for sharing insights around the search community. Compare 16 leading SEO Search Engine Land Source

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Search in Pics: Google baby shower gifts, Google donut box & Gary Illyes food

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Bella Thorne & Patrick Shriver Schwarzenegger at Google: Source: Twitter Google donut box holder: Source: Google+ Google baby shower gifts: Source: Instagram Taiwan Google art: Source: Instagram Google’s Gary Illyes eating a lot of Japanese food: Source: Twitter The post Search in Pics: Google baby shower gifts, Google donut box & Gary Illyes food appeared first on Search Engine Land. Search Engine Land Source

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To make every conversion count, count every conversion

Conversion measurement is complicated. More devices, channels and touch points mean that data is exploding, and yet cross-device behavior and the use of different identifiers, like cookies across browsers, can muddy measurement on the web. With all of that imprecision comes a thought that might keep you up at night: You might not see all of the conversions driven by your marketing. They’re still happening, but you just might not capture them in your reporting. As a performance marketer at heart, I’m frustrated any time my measurement is incomplete. Lost conversions are just about the saddest thing I can think of, but Google (my employer) has measurement tools designed to help you make the most of your conversion tracking. Tracking every possible conversion in AdWords Back in the desktop era, advertisers simply installed a conversion pixel on their checkout page, and the combination of redirects and third-party cookie reading at conversion-time accurately captured performance. To keep up with changes in browser technology Search Engine Land Source

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SearchCap: Bing Ads Editor update, Waze local ads & Google air quality

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To make every conversion count, count every conversionMar 28, 2018 by Matt Lawson Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count. You can now add your business description in Google My BusinessMar 28, 2018 by Barry Schwartz Add a business description to your local knowledge panel in Google My Business. Google adds air quality data in search resultsMar 28, 2018 by Barry Schwartz Traveling to a new city and want to know if you should breathe the air? Google can now tell you the main pollutant level. Waze launches ‘Local’ ads primarily aimed at SMBs and franchisesMar 28, 2018 by Greg Sterling Waze has 100 million active users who spend an average of 11 hours per month in the app. Google honors Hannah Glasse, first popular Search Engine Land Source

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Is your SEO/SEM software tool or agency worthy of a Search Engine Land Award?

For the first three years of the Search Engine Land Awards program, we made a conscious decision not to include awards categories such as “Best SEO Software” or “Best SEM Tool”. The logic behind this choice had many layers, but among the top reasons: Judging all tools individually would require access and significant time to evaluate tool features. Tools and platform choices are inherently challenging for customers – budget, user seats, implementation needs, and so forth vary greatly across a wide scope of users, and selecting a limited few does a disservice to the community at large. As an unbiased publication, we simply cannot endorse a “Top 10” or ultimate winner among the many useful tools available in the industry. However, there is no denying that most of the SEO tools and SEM platforms available in the industry provide inherent value to both users and the community at large, whether you are an existing customer or prospective one. That’s why for 2018, we Search Engine Land Source

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Bing Ads Editor getting support for account level ad extensions

Bing Ads rolled out account level ad extensions in September 2017, allowing advertisers to assign an extension across all the campaigns in an account. Now, there is finally starting to be support for them in Bing Ads Editor. Starting with callout extensions, advertisers will be able to associate account-level ad extensions in Editor as shown in the screen shot below. Bing Ads Editor will support account-level ad extensions. You’ll need to select the account level in the navigation in the upper right to access account-level extensions. And, as with shared library updates, account level ad extension associations are always posted, regardless of whether all campaigns or selected campaigns are being posted. Support for other extensions at the account level will be rolling out in the near future. The post Bing Ads Editor getting support for account level ad extensions appeared first on Search Engine Land. Search Engine Land Source

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Google honors Hannah Glasse, first popular cookbook writer, with a Google doodle

Hannah Glasse, the English cookbook writer of the 18th century, is being honored today on the Google home page with her own Google doodle. The doodle shows a woman loading food into an old-fashioned oven with a book below. Hannah Glasse was a pioneer who wrote the most popular cookbooks in her times. “The Art of Cookery Made Plain and Easy,” her cookbook, was published in 1747 and was printed in 40 editions, many of which were pirated. The book was written in plain English so it could be used by all types of people, no matter their education level. Hannah Glasse was born in London 310 years ago on March 28, 1708, and passed away at the age of 62 on September 1, 1770. She had a large family. Some say she had 10 children, some say she had 11. Google wrote: If the thought of Yorkshire pudding and gooseberry fool makes your mouth water, you have Hannah Glasse to thank Search Engine Land Source

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Waze launches ‘Local’ ads primarily aimed at SMBs and franchises

eskay / Shutterstock.com Previewed roughly a year ago, Waze is now introducing “Waze Local,” map-based ads aimed primarily (though not exclusively) at small businesses. Designed to be simple to buy and set up, it features three ad units: Branded Pin. Promoted Search. Zero-Speed Takeover. Below are screen mockups of each type of ad. The Branded Pin offers additional information when it’s clicked. Promoted Search gives priority rankings to advertisers in a search context (like AdWords), and the Zero-Speed Takeover is a banner that only appears during traffic stops. In an internal study with 1,400 US advertisers during the beta period, Waze said advertisers saw “20.4 percent more monthly navigations when they started advertising with Waze Local.” Beyond the ads themselves, there are two primary offerings that feature different pricing for different segments: “Starter” and “Plus.” Starter is for businesses with fewer than 10 locations. Plus is for businesses with up to 50 locations (e.g., franchises and regional chains). There’s also an enterprise offering for companies Search Engine Land Source

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Serious marketers attend SMX Advanced. Lock in best rates by next Saturday!

For more than a decade, search marketing professionals obsessed with their craft have purchased every available seat for Search Engine Land’s SMX® Advanced. This year will be no different. Don’t miss your opportunity to attend the only truly advanced search marketing conference in the nation. Join us June 11-13 in Seattle for an unrivaled professional experience. Agenda highlights — SEO & SEM SEO sessions will tackle crucial topics, including: SEO Ranking Factors In 2018: What’s Important, What’s Not. Mobile-First & AMP For The Advanced SEO. Advanced Technical SEO: Schema & Structured Date, Javascript. Solving Complex SEO Problems When Standard Fixes Don’t Apply. Optimizing For Voice Search & Virtual Assistants. See all SEO sessions. The SEM track gets going with keynotes from Bing and Google. Join for insights into future developments and opportunities you’ll have with your PPC campaigns. Sessions will dive deep into the areas that matter most, including: The Latest & Greatest In Online Ads. Machines & Humans: A SWOT Analysis. Turning Your Data Into Compelling Stories. Audience Targeting In Search Engine Land Source

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Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sources

Bing has announced several upgrades to its AI-powered intelligent search capabilities. Bing first launched intelligent search in December, bringing artificial intelligence to deliver richer search answers, and enhance image and conversational search. Now, Bing is launching more intelligent search features with: Aggregated facts across multiple sources. Hover-over definitions for uncommon words. Multiple answers for how-to questions. Object detection for all common top fashion categories. Using Intel’s FPGA chips allows Bing to quickly read and analyze billions of documents across the entire web and provide the best answer to your question in less than a fraction of a second. When searching for facts, Bing may show information from multiple sources, all in one featured snippet. Here is a screen shot: Bing will offer facts pulled from multiple sources with an expansion of intelligent answers. Also, if Bing recognizes a word in a featured snippet that isn’t common knowledge, it will show its definition when the user hovers over it with the mouse cursor: Bing is providing definitions to uncommon Search Engine Land Source

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SearchCap: Google mobile first indexing, Bing side bar ads and intelligent search expands

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google begins rolling out mobile-first indexing to more sitesMar 26, 2018 by Barry Schwartz Sites that follow the best practices for mobile-first indexing will be migrating over now, and Google will send notifications via Search Console. Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sourcesMar 26, 2018 by Barry Schwartz Bing also shares more about the platform it built to power intelligent search. Serious marketers attend SMX Advanced. Lock in best rates by next Saturday!Mar 26, 2018 by Search Engine Land For more than a decade, search marketing professionals obsessed with their craft have purchased every available seat for Search Engine Land’s SMX® Advanced. This year will be no different. Don’t miss your opportunity to attend the only truly advanced search marketing conference in the nation. Join us June 11-13 in Seattle for an unrivaled professional […] SEO

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All About the GDPR

While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the pond as well. Briefly, virtually all personal information will be considered private and protected under these new rules, serving up a much more comprehensive approach than the US’s piecemeal protections of medical and financial data. But what do these new rules mean — if anything — for US businesses? The short answer: Plenty. Maybe. It depends. The long answer requires some context and is worth taking the time to understand. And most providers are already making big strides to be ready for launch in May. Internet privacy: The early years The GDPR, set to go into effect on May 25, 2018, is the product of four years of debate and preparation — but

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Europeans again raise the specter of breaking up Google

In 2014, the European Parliament held a mostly symbolic, non-binding vote to break up Google. This weekend, European Commission competition chief Margrethe Vestager told the UK’s The Telegraph that “the threat to split the internet giant up into smaller companies must be kept open.” Vestager is being transparent when she says “the threat . . . must be kept open” — for leverage. As a practical matter, it’s extremely unlikely that the European Commission could unilaterally impose that sort of antitrust “remedy” on Google, especially if it were opposed in the US. If there were broad agreement on both sides of the Atlantic and Google itself agreed to be broken up, that would be a very different story. Much more likely are additional potential fines. In June of last year, the European Commission imposed a $2.7 billion fine on Google “abuse of its market power” in vertical (shopping) search. Google has appealed the fine. Two other antitrust cases are pending against Google Search Engine Land Source

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Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’

Any internet company or platform that collects user data will reportedly come under the jurisdiction of new European Commission consumer protection rules. This is part of a forthcoming “major overhaul of EU consumer rules.” One aim of the revision is to create more transparency for consumers around free internet services, which is parallel to what’s required under the new General Data Protection Regulation (GDPR). The new consumer rules will also require “online marketplaces to inform consumers about how they rank different search results” — in other words, why results are presented in a specific order. Here, “marketplace” would include Amazon, eBay and others that sell a range of products they don’t manufacture themselves. Marketplaces will also need to inform consumers whether the product being purchased is coming from the marketplace provider itself or a third-party seller on the platform — answering the question: What is the product’s source? There’s an analogous effort in Europe to get search engines and big platforms Search Engine Land Source

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The power of podcasting: How to boost your reputation and search engine rankings

If you’re in the digital marketing industry, you know podcasts are HOT. Whether you’ve started your own or are a regular podcast listener, podcasting is a medium all digital marketers should pay attention to. According to Edison Research, 58 percent of listeners spend one to five hours each week listening to podcasts. Surprised at the high number? You shouldn’t be. We live in a very busy and hectic world. People are using every minute they can to multitask and learn so they stay competitive. Listening to podcasts allows people to learn and catch up on things they’re interested in while sitting on the couch, working out, driving or on the go. Here are some other podcast statistics from Edison Research that deserve your attention. • An estimated 42 million Americans listen to podcasts weekly. • The average person listens to five podcasts a week: • 85 percent of listeners listen to all (or most of) a podcast: • Both men and women are listening to Search Engine Land Source

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SearchCap: Google GDPR notification, AdWords ad version history & podcasting SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EUMar 23, 2018 by Greg Sterling Publishers are being asked to manage the consent process on behalf of Google. AdWords now shows ad version historyMar 22, 2018 by Ginny Marvin Compare old ad variations in the new AdWords interface. The power of podcasting: How to boost your reputation and search engine rankingsMar 23, 2018 by Sherry Bonelli Podcasting is hot and a must-use SEO tactic, says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation. Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’Mar 23, 2018 by Greg Sterling Penalties will be stronger, and there will be an individual right of action. The new Google AdWords interface is coming Search Engine Land Source

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SearchCap: SEO factors, negative local reviews & link building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 8 types of negative reviews Google will removeMar 22, 2018 by Joy Hawkins Is someone getting back at your company by leaving negative reviews? Contributor Joy Hawkins shares types of reviews Google tends to remove and how to make them disappear. Katsuko Saruhashi Google doodle honors first woman elected to Science Council of JapanMar 22, 2018 by Amy Gesenhues Born on this day in 1920, Saruhashi was a renowned Japanese geochemist who spent her career advocating for female scientists. 5 easy but smart SEO wins to boost content and link-building effortsMar 22, 2018 by Jeremy Knauff Don’t ignore the basic, everyday technical SEO issues that pop up when marketing a website, suggests contributor Jeremy Knauff. Take care of the fundamentals and you’ll see better SEO results. SEO Ranking factors panel: SMX West session recapMar 22, 2018 by Eric Enge Contributor Eric Search Engine Land Source

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AdWords now shows ad version history

If you’re one to edit ads in AdWords rather than pause or remove old ads, then add new ones, now you can easily compare all those old ad variations. To get to the new version history screen, available only in the new AdWords interface, hover next to an ad, click on the pencil icon that appears and select “See version history.” Version history shows all the old versions with the dates they were edited, how long they were in place and what changed. To see performance metrics, you’ll need to click the Columns icon and select the metrics you want to see. The data can be exported to a spreadsheet. The post AdWords now shows ad version history appeared first on Search Engine Land.

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Giants collide: Google’s impending showdown with Amazon

Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your advertising dollars. But for Google, the real competition is coming from elsewhere. Over the last few years, Google has pushed further and further into the retail space. Simultaneously, Amazon expanded its advertising platform. In the end, they both want the same thing: your purchase intent. As these two tech behemoths continue to get more and more similar, who will lead? And more importantly, what should you do about it? Google’s bid to become a retailer We’re used to thinking of Google as a search engine. For advertisers, Google’s search engine results page (SERP) is composed of text and product (Google Shopping) ads. The popularity of these product ads with digital marketers has grown in popularity. According to Adobe’s Digital Index, spend on Google Shopping has surpassed that of text ads in every market. This is especially true when it comes to Search Engine Land Source

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Brief History of Search Engine Optimization (SEO)

Brief History of Search Engine Optimization (SEO) A difficult problem with writing a history of search engine optimization (SEO) is the obscure etiology of its birth. By default, the term search engine optimization implies a relevant history must be considered after the development of search engines.Search engine optimization (SEO) can be described as a range of techniques that are used to boost the visibility of websites in search engine results. Searches related to history of SEO brief history of seo seo history timeline history of search engine marketing founder of seo evolution of seo seo definition sem seo wiki

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All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2018

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools as seen by industry leaders, vendors and their customers. Included in the report are profiles of 15 leading B2B marketing automation vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. If you are a marketer looking to adopt a marketing automation software platform, this report will help you through the decision-making process. Visit Digital Marketing Depot to download your copy. The post All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2018 appeared first on Search Engine Land. Search Engine Land Source

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Google: Using non-English URLs for non-English websites is fine

Google Senior Webmaster Trends Analyst John Mueller said in a recent SEO snippets video that using non-English URLs for non-English websites is fine and that Google is able to crawl, index and rank them. This includes non-Latin characters in your URLs. John Mueller said “as long as URLs are valid and unique, that’s fine.” He added, “So to sum it up, yes, non-English words and URLs are fine, [and] we recommend using them for non-English websites.” Here is the video followed by the transcript: Can URLs use local non-English words? For sites that target users outside of English-speaking regions, it’s sometimes unclear if they can really use their own language for URLs, and if so, what about non-English characters? Google search uses URLs primarily as a way to address a piece of content. We use URLs to crawl a page, which is when Googlebot goes to check the page and to use the pages content for our search results. As long as URLs are Search Engine Land Source

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SearchCap: Google zero results gone, Subscribe with Google for news & non-English URL SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google stops showing zero search results for time, calculations & conversionsMar 20, 2018 by Barry Schwartz After only a week of experimenting with showing only a single answer, Google is putting that test on hold. Google News Initiative kicks off with Subscribe With Google, other effortsMar 21, 2018 by Ginny Marvin Subscribers will see articles from their subscribed publications higher in the search results and be logged in to those publications across devices. Google: Using non-English URLs for non-English websites is fineMar 21, 2018 by Barry Schwartz In Google’s latest SEO snippets video series, Google’s John Mueller talked about non-English URLs and SEO. All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2018Mar 21, 2018 by Digital Marketing Depot The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software Search Engine Land Source

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How to Rank Website on Google First Page || SEO (Search Engine Optimization) in Hindi

How to Rank Website on Google First Page || SEO (Search Engine Optimization) in Hindi How to Rank Your Website in Google || Google First Page Guaranteed || SEO Tips in Hindi/Urdu Video Tutorials 2018 Ye Post Padhe : -https://goo.gl/P7z1Gw Rank Your Website On Google First Page | SEO (Search Engine Optimization) in Hindi/Urdu Video Tutorials Quickly ranking your website post in google, New blog/website ko google ke first page me kaise show karaye is video main bataya hu, Apni site ko google 1 page par lane ke liye Search engine optimization (SEO) tips jise website rankings kara sakte hai, अपनी वेबसाइट को गूगल सर्च इंजन में पहले स्थान पर लाने के लिए क्या करें, अच्छे से समझाया हु ब्लॉग्गिंग करते है तो इस विडियो को अच्छे से देखिये, जिसे आपकी ब्लॉग पोस्ट गूगल फर्स्ट पेज पर शो करेगा, #निचे seo से सम्बंधित महत्वपूर्ण लिंक है पहले उसे अच्छे से पढ़े? 1, SEO Advance Setting Enable Kaise Kare https://goo.gl/P7z1Gw 2, SEO Kya Hai? https://goo.gl/bihCgo 3, Google Keyword Ranking Check Kaise Kare https://goo.gl/Wsr4mK 4, Website Par Quality Dofollow Backlinks Banaye https://goo.gl/x4hEpN 5, Latest Tricks Off-Page SEO Optimization Technique https://goo.gl/TkMxnv Top 5 Smartphone Hidden Features https://goo.gl/QbSv5z Top 10 Best Camera Apps For Android https://goo.gl/uZ99r2 Best 5 Apps For Android Online Payment or Recharge https://goo.gl/fjeHMy #YouTube facebook twitter tumbler se paise kaise kamaye https://goo.gl/DrGk7F #Top 5 Secret Whatsapp Tricks You Never Know in Hindi https://goo.gl/65wAUA #Bina Adsense Account Ke Paise Kaise Kamaye https://goo.gl/h7c5Lj #Facebook Page Ko Google Adsense se Link Kaise Kare https://goo.gl/kcnHix #Facebook Page Kaise Banaye | Simple Methods https://goo.gl/Srn7KS #Facebook Profile Ko Page Me Kaise Convert Kare https://goo.gl/rHkzeP #Online Internet Par Successful Business Kaise Kare OR Rupaya Kaise Kamaye https://goo.gl/dXSpvw My New Channels https://goo.gl/yAyPVf Official Android Install Now Apps : https://goo.gl/YLpKxX Please * Like * Comment* Share * SUBSCRIBE * https://goo.gl/exgyLL ______________________________________________ Youtube: https://goo.gl/tBPZqm Twitter: https://goo.gl/VaDEHj Facebook:https://goo.gl/9eLQQz FB Groups : https://goo.gl/2gXxJ8 Google Plus: https://goo.gl/w6Un3z Website: https://goo.gl/6A6jZB About : All Hindi Me Help is a YouTube Channel, Adsense,YouTube blogging, technologicals videos in Hindi, New Video is Posted Everyday

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Spring Equinox Google doodle introduces Quinn, an animated flower fairy & musician

Google has posted its Spring Equinox doodle, a lovely animated image of what appears to be a flower fairy playing music among the colorful first blooms of the season. “This year’s seasonal Doodle series protagonist, Quinn, is strumming a pleasant tune to coax a mysterious creature out of hiding. With a mild breeze and beautiful flowers, would it be, could it be, spring?” asks Google on the Google Doodle Blog. Leading to a search for “Spring Equinox,” the doodle was designed by doodler Sophie Diao. As Google reports, the term “equinox” comes from the Latin combination of equi, meaning equal, and nox, for night. The Spring Equinox marks a 24-hour period on Earth when day and night are almost exactly equal lengths of 12 hours because the earth’s axis is perpendicular to the sun’s rays. While the countries in the Northern Hemisphere are currently seeing Google’s Spring Equinox doodle, Google home pages in the Southern Hemisphere are seeing a Fall Equinox Search Engine Land Source

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SearchCap: Google My Business update, AdWords ad grants & voice search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Spring Equinox Google doodle introduces Quinn, an animated flower fairy & musicianMar 20, 2018 by Amy Gesenhues Designed by Google doodler Sophie Diao, the image leads to a search for Spring Equinox. Google Ad Grants changes and your PPC strategy: Where to go from hereMar 20, 2018 by Pauline Jakober Is your nonprofit organization involved with the Google Ad Grants Program? Contributor Pauline Jakober shows how you can benefit from the recent ad changes with a few creative tips and workarounds. Session recap from SMX West: Optimizing for voice search and virtual assistantsMar 20, 2018 by Eric Enge Contributor Eric Enge recaps an advanced-level SEO session on the role voice search and personal assistants can play in content discovery and conversions. Lock in special savings for SMX Advanced by coming as a teamMar 20, 2018 by Search Engine Land Attending a Search Engine Land Source

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Google stops showing zero search results for time, calculations & conversions

Google has stopped showing zero search results, i.e., only the answer, followed by a button to “show all results” for searches related to time, calculations and conversions. The blue search results links are now back. Google began this global experiment a week ago today and has now concluded that “the condensed view experiment should stop for now.” Danny Sullivan, Google’s search liaison, wrote on Twitter: We have enough data and feedback — which is appreciated — to conclude that the condensed view experiment should stop for now. The team will look at improving when and how it appears. Here is what this “condensed view” looked like: Google said originally this was only an experiment but one that was visible globally to all searchers. Google said it will look at the feedback and see if there are ways to improve how it appears. Here is Sullivan’s tweet about the test: Update! We have enough data and feedback — which is appreciated — to conclude that

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Search Engine Optimization Tutorial For Beginners

Search Engine Optimization Tutorial For Beginners SEO Information And Tutorial Do you want to drive more traffic to your website. Well, this series of videos is designed to help you improve your search engine optimization (SEO) for your website or blog. I encourage you to check out the entire series it is full of SEO strategy, secrets and concepts. Don’t Miss A Future Combination Upload — Subscribe: https://goo.gl/BcS26q Check Out My Latest Videos: https://goo.gl/htzaQw My goal is to make you a better marketer and business person. Rosh Sillars is a digital marketing consultant who shares information about business and marketing to grow your business: SEO, PPC, Social Media, digital marketing technology and strategy. Contact for collaboration roshmedia@rosh.com Graphics: www.freepik.com

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Omnichannel Personalization at Scale: How leading brands drive sales across channels

Americans now own an average of four devices, spending nearly 11 hours a day consuming media across platforms (Nielsen). When they read your email or visit your website, they expect personalized messaging — no matter which device they’re on. How do you reach these moving targets with a personalized message that resonates with their needs in the moment? What’s the secret to cultivating customer relationships when you have to do it across so many channels? Join our experts as we discuss the best practices and actionable tactics that many leading brands are using to achieve omnichannel marketing success. Register today for “Omnichannel Personalization at Scale: How leading brands drive sales across channels,” produced by Digital Marketing Depot and sponsored by Iterable. The post Omnichannel Personalization at Scale: How leading brands drive sales across channels appeared first on Search Engine Land. Search Engine Land Source

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Google Search Console updates visual reporting features

Google announced some updates to the new Google Search Console on Monday. Specifically, Google said it has made visual upgrades to the reports and user interface within Search Console. The update includes: Annotation cards with the charts. Difference column to show changes in data over time. Prepopulated values in filter/compare illustrations. Changes to the date picker and comparison view. Google regularly updates the new Google Search Console and is soliciting feedback via the “Send Feedback” button in the UI. Here is a GIF of the changes from Google: Check out some visual updates in the New Search Console: Annotation cardsDifference columnFilter/compare have a new look & pre-populated valuesImprovements to date picker & comparison view Tell us what you think about these updates by using “Send Feedback” button! pic.twitter.com/dErqMkbPSx — Google Webmasters (@googlewmc) March 19, 2018 The post Google Search Console updates visual reporting features appeared first on Search Engine Land.

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SearchCap: Google’s SEO AMA, AdWords Shopping Actions & Search Console updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & ExpressMar 19, 2018 by Ginny Marvin In its answer to Amazon, Google’s new umbrella program will extend existing relationships with retailers and enable universal checkout across platforms and devices. AMA with Google highlights: The core search algorithm update, mobile-first index status & moreMar 19, 2018 by Barry Schwartz From nofollow links to negative SEO, the core search algorithm and Google showing zero search results — catch up on what Google’s Nathan Johns had to say at SMX West. Google Search Console updates visual reporting featuresMar 19, 2018 by Barry Schwartz A look at what’s new in Google Search Console. AMP: Do or die? Session recap from SMX WestMar 19, 2018 by Christine Churchill Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the Search Engine Land Source

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5 Essential SEO Tips for Adobe Muse Sites | MuseThemes.com

5 Essential SEO Tips for Adobe Muse Sites | MuseThemes.com Boost your rankings! Here are 5 essential Search Engine Optimization (SEO) tips that you should implement into your Adobe Muse website right away. Brought to you by MuseThemes.com – gain unlimited access to 200+ professional widgets and themes for one low price. Do more with Muse!

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Уроки веб-дизайна | Анимация макета сайта в ProtoPie

Уроки веб-дизайна | Анимация макета сайта в ProtoPie Я на Dribbble: http://ift.tt/2G6ICXA Делаем интерактивный, анимированный прототип сайта в программе ProtoPie — Исходники и необходимые фаилы: http://ift.tt/2FSeXhw — Поддержать канал денежкой: http://ift.tt/2FJ8wkI — Заказать рекламу на канале или дизайн: alexandrolitus@gmail.com — Канал о дизайне: http://www.youtube.com/alexandrolitus Паблик ВКонтакте: http://ift.tt/2FVf3EM Подпишись: http://www.youtube.com/subscription_center?add_user=alexandrolitus — #protopie #animation #adobe #adobexd #ui #ux #xd #design #webdesign #вебдизайн #анимация #дизайн — Production Music courtesy of Epidemic Sound!

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St. Patrick’s Day Google doodle includes hidden word written in ancient Irish ogham alphabet

Today’s Google doodle celebrating St. Patrick’s Day includes a hidden word, but you have to know the ancient Irish ogham alphabet to decipher it. Created by the Irish artist Ross Stewart, the doodle leads to a search for “St. Patrick’s Day.” The image depicts a traditional Irish scene, with a stonemason arranging rocks that spell out the name Google. The secret message written in ogham alphabet letters is carved into the large stone. “Standing in for the Google ‘L’ is a tall stone that pays homage to Ireland’s earliest form of writing: ogham,” writes Google on the Google Doodle Blog, “The edge is marked with a series of ancient carvings, each group representing a letter of the ogham alphabet.” Google shared the following early sketches of Stewart’s work for the St. Patrick’s Day doodle: If you’re having trouble figuring out the what’s carved in the large stone, Google’s doodle team offered up a link to an image search Search Engine Land Source

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Search Engine Land’s Community Corner: Charity selected for 2018 Search Engine Land Awards

It’s hard to imagine the search community evolving as it has without the support and active participation of Matt Cutts. Those newer to search marketing may never have had the opportunity to meet Google’s Distinguished Engineer and get to know what a thoughtful, kind and open participant he was with the SEO community in particular. I’m honored to have been able to get to know and spend as much time with him as I did while he was still with Google. He suffered an unimaginable tragedy last week, and we as a community rallied around him to help in ways large and small and let him know he remains an important part our industry. Following the unexpected passing of Matt’s beloved wife Cindy, our community immediately offered heartfelt support for Matt in a tremendously difficult time, with search professionals around the globe letting Matt know just how much he has meant to our industry at large. Dixon Jones, Search Engine Land Source

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