Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EUMar 23, 2018 by Greg Sterling Publishers are being asked to manage the consent process on behalf of Google. AdWords now shows ad version historyMar 22, 2018 by Ginny Marvin Compare old ad variations in the new AdWords interface. The power of podcasting: How to boost your reputation and search engine rankingsMar 23, 2018 by Sherry Bonelli Podcasting is hot and a must-use SEO tactic, says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation. Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’Mar 23, 2018 by Greg Sterling Penalties will be stronger, and there will be an individual right of action. The new Google AdWords interface is coming Search Engine Land Source
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