While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the pond as well. Briefly, virtually all personal information will be considered private and protected under these new rules, serving up a much more comprehensive approach than the US’s piecemeal protections of medical and financial data. But what do these new rules mean — if anything — for US businesses? The short answer: Plenty. Maybe. It depends. The long answer requires some context and is worth taking the time to understand. And most providers are already making big strides to be ready for launch in May. Internet privacy: The early years The GDPR, set to go into effect on May 25, 2018, is the product of four years of debate and preparation — but
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