SearchCap: Bing Ads Editor update, Waze local ads & Google air quality

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To make every conversion count, count every conversionMar 28, 2018 by Matt Lawson Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count. You can now add your business description in Google My BusinessMar 28, 2018 by Barry Schwartz Add a business description to your local knowledge panel in Google My Business. Google adds air quality data in search resultsMar 28, 2018 by Barry Schwartz Traveling to a new city and want to know if you should breathe the air? Google can now tell you the main pollutant level. Waze launches ‘Local’ ads primarily aimed at SMBs and franchisesMar 28, 2018 by Greg Sterling Waze has 100 million active users who spend an average of 11 hours per month in the app. Google honors Hannah Glasse, first popular Search Engine Land Source

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