Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’

Any internet company or platform that collects user data will reportedly come under the jurisdiction of new European Commission consumer protection rules. This is part of a forthcoming “major overhaul of EU consumer rules.” One aim of the revision is to create more transparency for consumers around free internet services, which is parallel to what’s required under the new General Data Protection Regulation (GDPR). The new consumer rules will also require “online marketplaces to inform consumers about how they rank different search results” — in other words, why results are presented in a specific order. Here, “marketplace” would include Amazon, eBay and others that sell a range of products they don’t manufacture themselves. Marketplaces will also need to inform consumers whether the product being purchased is coming from the marketplace provider itself or a third-party seller on the platform — answering the question: What is the product’s source? There’s an analogous effort in Europe to get search engines and big platforms Search Engine Land Source

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