Meet a Landy Award winner: Quick on its feet, Point It wins Best B2C Enterprise SEM Initiative

Katy Tonkin (left) and Maddie Cary of Point It accept the Landy for Best B2C Enterprise SEM Initiative. The mission they chose to accept: to build and activate paid search campaigns to promote the surprise product launch of the Surface Pro 4 and Surface Book on the US Microsoft Store website — in less than 24 hours. Mission accomplished. For its quick execution of tailored, targeted campaigns that exceeded expectations, Seattle-based Point It Digital Marketing took home the Landy award for Best B2C Enterprise SEM Initiative. This was Point It’s second consecutive Landy win. Not only was time not on their side, but once the campaigns were launched, Point It faced stiff competition from other authorized sellers and retailers carrying the new Surface products. Point It focused their campaign structure and keyword strategy on reaching lower-funnel prospects who knew about the new products and were searching on brand keywords that signaled purchase intent. Negative keywords were added to funnel target prospects Search Engine Land Source

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Take the State of Search Survey from SEMPO & Search Engine Land

SEMPO, in partnership with us at Search Engine Land, is asking the search industry to participate by completing the annual State of Search Survey. The survey is available by clicking here. Those who take the survey will be given access to a free copy of the in-depth report that is written up based on the survey results, a value of $400. Also, you will be eligible to win a free pass to the 2017 SEMPO Member Forum, courtesy of SEMPO, or a FREE all-access pass to SMX West, being held March 21–23, 2017, courtesy of Third Door Media. You do not need to be a SEMPO member to complete the survey and/or be eligible for the above. The survey asks questions about: Search engine optimization (SEO/organic search) Paid search (pay-per-click advertising or paid search) Social media Email Mobile Display Integration, emerging trends and more Please complete the survey over here. The post Take the State of Search Survey from SEMPO & Search Engine Land appeared first on Search Engine Search Engine Land Source

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Choosing the right content marketing software for your business

Managing the volume of marketing content that needs to be created, distributed, analyzed, and managed has become complicated, time consuming, and costly for many organizations. A crowded field of content marketing tools has emerged to help brand marketers automate their content marketing strategies and tactics. Marketing Land’s all new “Content Marketing Tools: A Marketer’s Guide” examines the market for content marketing tools and the considerations involved in implementing this software into your business. If you are thinking about implementing a content marketing tool, searching for the best content marketing resources, or simply want to learn more content marketing, you need to read this report. Visit Digital Marketing Depot to download this Marketing Land guide. The post Choosing the right content marketing software for your business appeared first on Search Engine Land. Search Engine Land Source

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Welcome to Web design tutorials channel

Welcome to Web design tutorials channel Welcome to Web design tutorials channel. In this channel I am gonna make many videos about how to design website from a to z, learn a lot of languages about design HTML,CSS,JQUERY,BOOTSTRAP. Learn more about Photoshop basic for website, convert psd to web. Design beautiful website….etc. I hope you guys support and love it. Thanks. All course are coming soon. Next week. ***Contact me on socials*** – Skype: evondeveloper – Facebook: http://ift.tt/2e2SHCU – Twitter: https://twitter.com/trananhtuan400 – GooglePlus: http://ift.tt/2fuXrGw

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Halloween Google Doodle treats searchers to Magic Cat Academy game a day early

Google’s Halloween doodle arrived a day early this morning – giving trick-or-treaters extra time to beat Google’s Magic Cat Academy game that now resides on the homepage. Players are instructed to draw simple shapes on the screen to scare away ghosts creeping toward Momo, the cat-magician casting spells at the center of the game. According to the Google Doodle Blog, the development of the game involved four different teams – art, engineering, production, and an “extra help” group that produced the music. Players navigate through five different levels of Magic Cat Academy – all set in a school environment – racing against time to swipe away ghosts headed toward Momo. Google says it started with numerous ideas of elaborate symbols to draw, but in the end, decided a “short game against the clock” was a better option. “Plans like the ‘Eiffel Tower spell’ were abandoned, and similarly, gag spells didn’t make the cut,” says Google, “Regardless, we loved Search Engine Land Source

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Search Engine Optimization And Meta Tag Secrets

Search Engine Optimization And Meta Tag Secrets http://ift.tt/1vqVb5r – Meta Tags, Seo, Search Engine Optimization

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SearchCap: AdWords Partners bug, AMP upsets publishers & SEO power

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: AMP causing monetization frustration among some news publishersOct 28, 2016 by Greg Sterling Some publishers, such as CNN and The Washington Post, are having good experiences, however. Due to a bug, AdWords Partners are told their Search Ad specializations have expiredOct 28, 2016 by Ginny Marvin The bug is also affecting company specialization data in Partner accounts. The SEO power of portfolio entries, case studies & testimonialsOct 28, 2016 by Marcus Miller Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic. Micro-moments and beyond: Understanding and optimizing for consumer intentOct 28, 2016 by Thomas Stern Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords Search Engine Land Source

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WordPress Image SEO For Better Search Engine Rankings | WP Learning Lab

WordPress Image SEO For Better Search Engine Rankings | WP Learning Lab Download our exclusive 10-Point WP Hardening Checklist: http://bit.ly/10point-wordpress-hardening-checklist WordPress Image SEO For Better Search Engine Rankings | WP Learning Lab On-page SEO is one of the 3 pillars of SEO. One of the components is making sure that images are properly SEO’d. For this you need to do 4 things: 1. Reduce the file size 2. Put the keyword into the file name 3. Put the keyword in the alt tag 4. Put the keyword in the title tag These steps are all pretty easy.You need to make sure you do them for every image on your website. Let’s look at each one individually. Reduce the image file size. There are two ways you can do this. In an image editor using the “save for web” option. Here’s a video tutorial to help if you need it: The other way is to use the WP Smush plugin to compress the image as it’s uploaded. Here’s a video tutorial to help you: Put the keyword into the file name. Before you upload the image to your website you will want to make sure the keyword is in the file name. To do this, you’ll need to have done your keyword research already. In case you’re not sure how to do it, here’s a tutorial on basic keyword research: Once you’ve uploaded the compressed and keyword optimized image it’s time to embed it in your post. When you are embedding it you can put your main keyword for the post into the alt tag and the title tag. This is very important because it let’s Google know what you’re image is about. I hope this information helps you! If you have any questions leave a comment below or ping me @WPLearningLab on Twitter. ————– If you want more excellent WordPress information check out our website where we post WordPress tutorials daily. http://ift.tt/1T3EdnV Connect with us: WP Learning Lab Channel: http://www.youtube.com/subscription_center?add_user=wplearninglab Facebook: http://ift.tt/2cYWR0M Twitter: https://twitter.com/WPLearningLab Google Plus: http://ift.tt/1T3EeIp Pinterest: http://ift.tt/1WAzVmV

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Micro-moments and beyond: Understanding and optimizing for consumer intent

Google introduced the concept of micro-moments over a year ago, and since then, the company has consistently published supporting information as it relates to specific industries and user behavior across content platforms. If you’re unfamiliar with micro-moments, they’re essentially a way of framing a user’s path to purchase or to conversion, with specific focus on mobile and the needs or questions users search on Google along with way. The concept of micro-moments is easily digestible and provides a great way of conducting and organizing keyword research, something search marketing practitioners and decision-makers alike can certainly appreciate. At our agency, ZOG Digital, we’ve been developing ways to comprehensively identify micro-moment opportunities for clients while mapping and optimizing to the consumer’s conversion path. The following is a high-level look at our approach and a few of the resources we use. 1. Identifying micro-moments: The consumer journey Before you can identify micro-moment opportunities, you must understand the structure or user path and adapt it to Search Engine Land Source

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The SEO power of portfolio entries, case studies & testimonials

SEO and content marketing can be tough for small businesses. Creating content that answers the frequently asked questions in your industry may not be too difficult, but getting it found in search engines is not so easy if you are a small local player. Even if you could rank a piece of content nationally, would it turn into business? Could you handle the influx of leads if it did? The digital marketing channels and tactics you use are a strategic decision — and in many cases, traditional content marketing is not the best choice for small local businesses. This is a different story for SaaS (software as a service) companies and the like, which can easily scale users and deliver their product on a national or international basis. But for the small local guys, traditional content marketing can lead to a lot of head-scratching and wasted effort. The SEO power of portfolios This is not to say that content marketing is completely Search Engine Land Source

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Report: AMP causing monetization frustration among some news publishers

According to a report in The Wall Street Journal, Google’s Accelerated Mobile Pages (AMP) are meeting with mixed reviews from publishers. The core issue for publishers is that AMP pages don’t generate the same amount of revenue and don’t give publishers as much control over ads. The article asserts: For some publishers [preference for AMP in search results] is a problem, since their AMP pages do not currently generate advertising revenue at the same rate as their full mobile sites. Multiple publishers said an AMP pageview currently generates around half as much revenue as a pageview on their full mobile websites. That’s largely because of limitations related to the types of ad units AMP pages will allow and the ad technology providers that are currently integrated with the platform, those publishers say. AMP ads are standardized and don’t allow certain kinds of interstitials or takeovers, which enable publishers to charge more or offer more customization. However many of those higher-profile or Search Engine Land Source

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16 Search Engine Optimization Tips That Are Future Proof

16 Search Engine Optimization Tips That Are Future Proof 16 search engine optimization tips that are future proof – http://ift.tt/1ltodHp Let’s Connect! Twitter – https://twitter.com/MrJustinBryant Facebook – http://ift.tt/1LQomnx Google+ – http://ift.tt/1PaQTrN In this video, you will learn 16 SEO tips and strategies that will help you get the most traffic. Unless you have a very large advertising budget, you need to be focusing on creating content and ranking it to get as much business as possible for your website. I’ll mention search engine optimization strategies like doing mass social media promotions, putting keywords at the first of titles, doing proper external linking and much more. I’ll also give your resources to check out to help you. Enjoy the video!

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Now you can share budgets in Bing Ads, too

Bing Ads has been busy. In the past week, it has rolled out Expanded Text Ads and a more comprehensive campaign set up workflow that provides performance estimates along the way. On Thursday, Bing Ads announced the global release of Shared Budgets. As in AdWords, Shared Budgets let you assign one budget to multiple campaigns. Why would you want to do this? Well, say you have a fixed budget of $1,000 a week to spend on Bing Ads campaigns. After allocating budgets to individual campaigns, you may find at the end of the week that some campaigns tapped out their budgets and could have spent more, while other campaigns had budget to spare. With Shared Budgets, all campaigns, or a subset of campaigns, can have a single budget that will get doled out automatically to the campaigns that need it. Beta tester David McIntyre from iProspect told Bing Ads, “Shared budgets definitely lightened my workload and saved time related to budget pacing. We used it to essentially Search Engine Land Source

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A Penguin’s Tale: Responding to the latest update

For the last four-plus years now, we’ve heard a lot about Penguin. Initially announced in April 2012, we were told that this algorithm update, designed to combat web spam, would impact three percent of queries. More recently, we’ve witnessed frustration on the part of penalized website owners at having to wait over a year for an update, after Google specifically noted one was coming “soon” in October of 2015. In all the years of discussion around Penguin, however, I don’t believe any update has been more fraught with confusing statements and misinformation than Penguin 4.0, the most recent update. The biggest culprit here is Google itself, which has not been consistent in its messaging. And this is the subject of this article: the peeling away of some of the recent misstated or just misunderstood aspects of this update, and more importantly, what it means for website owners and their SEOs. So, let’s begin. What is Penguin? Note: We’re going to keep this section short and sweet — if you want something Search Engine Land Source

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It’s scary how many ways SEO can go wrong

We’ve all had those moments of absolute terror where we just want to crawl into the fetal position, cry and pretend the problem doesn’t exist. Unfortunately, as SEOs, we can’t stay this way for long. Instead, we have to suck it up and quickly resolve whatever went terribly wrong. There are moments you know you messed up, and there are times a problem can linger for far too long without your knowledge. Either way, the situation is scary — and you have to work hard and fast to fix whatever happened. Things Google tells you not to do There are many things Google warns about in their Webmaster Guidelines: Automatically generated content Participating in link schemes Creating pages with little or no original content Cloaking Sneaky redirects Hidden text or links Doorway pages Scraped content Participating in affiliate programs without adding sufficient value Loading pages with irrelevant keywords Creating pages with malicious behavior, such as phishing or installing viruses, trojans or other badware Abusing rich snippets markup Sending automated queries to Google Unfortunately, people can Search Engine Land Source

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Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO

With little fanfare, earlier this year Google rolled out a way to embed 360-degree VR media for headsets in search engine optimizable web pages accessible via desktop and mobile. That’s right, immersive VR videos and images for VR headsets can now be optimized for search, accessed directly from Google and experienced on desktops and mobile devices, with or without the need for a native mobile app or VR headset. (Full disclosure: I own stock in Google.) Considering Google has shipped over five million Cardboard VR headsets, and over 12 million VR headsets are expected to sell this year, this innovation presents a major opportunity for search marketers in travel, real estate, design, education and other industries. While it has always been possible to embed 360 VR media in pages for consumption on desktop and mobile, compatibility issues made it nearly impossible to embed content for VR headsets in web pages. Google’s “VR View” is changing that by making immersive 360-degree Search Engine Land Source

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Pull live inventory data from your product database and place it in your search ad copy

Incorporating live inventory and pricing data into your ads is an interesting concept and something many companies would like to implement within their search ad text (not talking about Shopping ads or PLAs). We’ve seen the number of companies requesting and implementing these types of dynamic creative solutions skyrocket over the past six months. Incorporating data points like geography and promotional timing into your ads is a huge trend. We see this in retail, B2B e-commerce, B2C e-commerce, and many other verticals. Incorporation of inventory data (whether from your own database or a third party) is a very realistic option that many big brands are beginning to take advantage of. But this is so much data… and it changes all the time Performance marketing managers are realizing how valuable this copy differentiation can be in improving clicks and conversions within competitive markets. But the data requirement is huge. Think about it: if you’re a searcher who needs a specific quantity of a specific Search Engine Land Source

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Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3

Overall, spend growth on paid search dipped in Q3 to 14 percent year over year, down from 15 percent growth seen the previous quarter, according to Merkle’s Q3 Digital Marketing Report, issued this week. Merkle says the slowdown was expected when comparing to the period last year, when Google significantly increased the number of ads displaying on mobile search results. Click volume growth slowed in Q3 to 20 percent year over year. Click growth has been trending down the past two quarters after dramatic increases seen in the last two quarters of 2015. Overall, CPCs were off five percent from last year. Mobile spend across the search engines increased by 134 percent year over year. Meanwhile, search spend on desktop and tablet spend dipped four percent. Google accounted for 86 percent of ad spend and 87 percent of click volume among Merkle clients represented in the report. That’s up from 81 percent and 82 percent a year ago, respectively. Google On AdWords, spend and Search Engine Land Source

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On-Page Optimization in Hindi – Part 4

On-Page Optimization in Hindi – Part 4 http://ift.tt/1xW8ry0 What is On Page Optimization 1.) On-page optimization is also known as On Site Optimization. 2.) In On-page optimization, you optimize your website according to search engines guild line. 3.) On-page optimization has an effect on your website listing in natural results 4.) According to latest algorithm of Google Panda 4.2, On Page Optimization is play 40% role in White Hat SEO. Part of On Page Optimization 1.) Tag Optimization a.) Title (60 Characters) b.) Meta Keywords (140 Characters) c.) Meta Description (140 Characters) d.) Heading e.) Bold f.) ALT & title in Image Tag g.) URL 2.) Canonicalization Installation 3.) !Doctype and W3C Validation 4.) Fav Icon 5.) Text / Code Ratio 6.) Web Speed Optimization (3 Sec.) a.) CSS & JavaScript File Optimization b.) Optimization of non-index able attribute 7.) Linking a.) Internal b.) External c.) Broken (Custom 404 Error Page ) 8.) Conversion Form 9.) Sitemap.xml / Robots.txt 10.) Usability / Accessibility Hear we are going to explain about complete On-Page Optimization because On-Page optimization works as backbone in Search Engine Optimization (SEO). Follow Us On : Facebook : http://ift.tt/1wSTQ8L Linked in : http://ift.tt/2etO7Bm Google+ : http://ift.tt/2ePo0lj YouTube : https://www.youtube.com/c/wscubetechjodhpur Twitter : https://twitter.com/wscube

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Outsourcing Success Story- Web Design & Development

Outsourcing Success Story- Web Design & Development

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Penguin 4.0: Necessary and positive improvement

Penguin 4.0 was announced on September 23, and I couldn’t be more excited. I believe Penguin 4 will be a boon for (legitimate) SEO companies everywhere. We had to wait over 700 days for the newest iteration of Penguin; it was a long time coming, but now that it’s here, it’s more than I hoped. There a few reasons I welcome this new Penguin with open arms: The algorithm now devalues links rather than punishing sites. Penguin is baked into Google’s core algorithm, updating in real time. The feasibility of negative SEO is greatly diminished. The new Penguin is more granular. Penguin 4.0 pushes SEO closer to real marketing. Penguin 4.0 is the relief many sites have waited over two years for. As an SEO, I’ve never anticipated an algorithm update as much. Note: Non-graph embedded tweets are paraphrased quotes from a conversation between Google Webmaster Trends Analyst Gary Illyes and Eric Enge of Stone Temple Consulting at Pubcon 2016 in Las Vegas. The algorithm now Search Engine Land Source

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Long-term SEO: Proving the value now

Last month, my colleague Derek Edmond wrote a column here on Search Engine Land discussing how to improve your value as a strategic SEO partner. The post included suggestions around reporting dashboards, software knowledge and industry-specific networking. What I liked about the piece was the implication that to show value, we have to do more than just provide recommendations. But it also got me thinking about the value of the recommendations themselves. If you search “show SEO value,” you’ll get a slew of posts discussing how to use data and reporting to make your case. Yes. We should do that. But what if the data isn’t in your favor just yet? How do you show the value of long-term SEO recommendations in the short term? Before we get into the actions themselves, let me clarify what I mean by “long-term SEO.” To me, this refers to things that generally take a longer period of time to have an effect on SEO progress. Search Engine Land Source

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New MarTech Intelligence Report: Digital Analytics Platforms

With the explosive growth of social media, video and mobile, the importance of understanding the contributions and relationships of these channels to website traffic and conversions has increased significantly. This 41-page MarTech Intelligence Report examines the current trends and issues in enterprise digital analytics, including omnichannel marketing, tag management and mobile measurement and optimization. Included are profiles of 16 leading vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. If you are considering adopting an enterprise digital analytics platform, this report will help you decide whether you need to. Visit Digital Marketing Depot to download your copy. The post New MarTech Intelligence Report: Digital Analytics Platforms appeared first on Search Engine Land. Search Engine Land Source

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Using PPC brand protection to decrease campaign costs by 51%

Search marketers with whom I consult like to complain about how giant improvements in PPC growth are behind us. They fondly recall the glory days of the 2000s when the immature PPC market allowed savvy marketers to boost PPC revenue a ton using simple tweaks to keywords or bidding strategies. I recently completed a series here on Search Engine Land that made the case that there are still big gains to be made if you know where to focus. The eight-part series showed how branded keyword protection is this year’s secret weapon to achieving the monster revenue growth we miss so dearly. The impetus for this series was how PPC brand protection is changing, but I’ve noticed that most marketers are not keeping up. Here’s the brand defense story I presented: Optimization tactics have come and gone since the days of five-cent bids, and we’ve discovered that PPC brand bidding is the next tactic for driving meaningful revenue gains. Branded keywords Search Engine Land Source

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A successful SEO program starts with the right budget

In order to maintain dominance in the search engines, and content marketing in general, businesses must be able to understand the balance of costs, quality, and outcomes to rank for valuable keywords. This white paper from Rowe Digital goes deep into the 3 key components of a good SEO program that impacts the pricing for a small, medium, and large SEO program: 1) the analysis, 2) the setup, and 3) ongoing maintenance and optimization. Visit Digital Marketing Depot to download “How To Determine An SEO Budget.” The post A successful SEO program starts with the right budget appeared first on Search Engine Land. Search Engine Land Source

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Bing Ads rolls out a new, more comprehensive campaign setup process

Bing Ads has updated the campaign creation workflow designed to make it easier for advertisers to get campaigns set up and activated. Throughout the process, more options are available so you won’t have to go back and remember to update settings and options after a campaign is created. Performance estimates are also built in along the way to help inform your settings from the outset. The new set up starts with the option of selecting a campaign goal or choosing to import campaigns from Google, import from a file or research keywords. If you select a campaign goal, the options available will be tailored accordingly in the remaining set up steps. From the revised Campaign Settings screen, Bing Ads as added the option to copy settings from an existing campaign and consolidated location targeting options to include radius targeting management along with other location targeting. In the updated stage of setting up ad groups and selecting keywords, Bing Ads will Search Engine Land Source

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SEO in Sinhala Part 1 – Niche Marketing

SEO in Sinhala Part 1 – Niche Marketing Search Engine Optimization in Sinhala for Sri Lankan People. This is my first video of this series where I’m trying to explain basics of SEO for people who are new to SEO.

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The Top 4 Most Important SEO Factors will Shock You!

What is often repeated online as the most important to rank your website is not based on reality, but on what people want to or wish to be true. I deal with the realities of how Google rank’s a website.   When push comes to shove, there are 4 things that matter far more than everything […] Dallas SEO Geek source article

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Direct answer fail: Google gives only one side of proposed gun ammo & magazine law

Want to know about California’s Proposition 63, a measure to control gun ammunition sales and large magazines, which is on the state ballot this month? Google has the answer. It’s a “deceptive ballot initiative that will criminalize millions of law-abiding Californians.” So much for balanced search results. Google presents that answer at the very top of its results, when searching for “Prop 63” or “Proposition 63,” as shown below: To answer “What’s happening here,” as Medium CEO Ev Williams asked when spotting this four days ago: for all its smarts, Google is still pretty dumb. Over the years, Google has increased the frequency of showing direct answers in its search results — something it calls “Featured Snippets.” The idea is that mobile users especially want fast facts, not to have to click through to a website. That’s even a potential advantage in its forthcoming Google Home assistant. It should allow Google Home to answer questions well beyond rival Amazon Echo, because Google will rely Search Engine Land Source

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SearchCap: Google featured snippet failure, Bing radio search & AdWords targets

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Direct answer fail: Google gives only one side of proposed gun ammo & magazine lawOct 21, 2016 by Danny Sullivan Want to know about California’s Proposition 63, a measure to control gun ammunition sales and large magazines, which is on the state ballot this month? Google has the answer. It’s a “deceptive ballot initiative that will criminalize millions of law-abiding Californians.” So much for balanced search results. Google presents that answer at the very top of its […] Bing’s partnership with TuneIn lets users listen to radio stations directly in searchOct 20, 2016 by Amy Gesenhues The Bing-TuneIn partnership will bring more than 10,000 stations directly into Bing’s search results for ‘online radio stations’ query. Personalized Local Content: Frightful or Insightful?Oct 21, 2016 by Digital Marketing Depot Searchers now use a wide range of devices to shop for nearby products Search Engine Land Source

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HOW TO DO GOOD SEO IN TELUGU | SEARCHING ENGINE OPTIMIZATION

HOW TO DO GOOD SEO IN TELUGU | SEARCHING ENGINE OPTIMIZATION HOW TO DO GOOD SEO IN TELUGU | SEARCHING ENGINE OPTIMIZATION

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The eerie future of AdWords targeting

“OK Google, tell me how creepy things are going to get.” How would your 2006 selves respond to our advertising toolbox of today? You can target ads to people based on their income level who are also currently at the airport with advanced geotargeting! You can follow your potential customers around with the very products they looked at but decided not to buy with dynamic remarketing. You can trigger ads to people based on what they say inside their emails with Gmail Ads. Much of what we internet users and advertisers deem as normal would have been considered creepy or just plain impossible 10 years ago. With demographic targeting for search, cross-device attribution and much more rolling out this year, it’s time to ask: What’s next? What will be the new norm of 2026? Since 2001, Google (and now its holding company, Alphabet) have acquired about one tech company per month. Some, like YouTube, have gone from media storage companies to cultural cornerstones under Google’s wing. Search Engine Land Source

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Is your location data being held hostage?

Paying to have your location data directly managed on tier-two directories is like buying Twitter followers: you might think you’re buying more visibility, but ultimately you’ll waste your money and effort. The recent experience of a healthcare provider illustrates this point vividly. Not all directories deserve your attention A directory becomes “tier-two” when it lacks visibility in search engine results pages. Tier-two directories might have once been favored by Google’s search algorithm for local queries but aren’t anymore. They remain part of the local search conversation primarily because of their past reputations, not their current performance — which can make it more difficult for businesses to make informed choices about where to invest their location marketing spend. For example, a healthcare provider (a client of ours) contacted us after a location marketing vendor tried to convince one of the doctors in their network to pay for a listing on one such tier-two directory, Insider Pages. The vendor noted that the client was Search Engine Land Source

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Personalized Local Content: Frightful or Insightful?

Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter. Join our panel of experts as they provide best practices and insights into how brands can connect with local consumers through more personalized, meaningful website content. Register now for “Personalized Local Content: Frightful or Insightful?,” produced by Digital Marketing Depot and sponsored by Rio SEO. The post Personalized Local Content: Frightful or Insightful? appeared first on Search Engine Land. Search Engine Land Source

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Compare 16 leading social media management software platforms

With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an enterprise social media management software (ESMMS) platform can improve efficiency, compliance and productivity If you are to looking to adopt a social media management software platform, this guide will help you through the decision-making process. Included are profiles of 16 leading vendors, market trends, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to download your copy. The post Compare 16 leading social media management software platforms appeared first on Search Engine Land. Search Engine Land Source

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10 reasons why SEO is just like fitness

SEO industry workers and professional fitness trainers alike can relate to the awkward moment when a client asks for guaranteed results — only to find out that there are absolutely none. That’s disappointing, but unfortunately, it’s true. Neither discipline is free of snake oil salesmen, some of whom nurture unrealistic (or even impossible) promises. In the process, they do a disservice to themselves, their clients and the industry’s reputation. Search engine optimization and the recreational sports industry have, at first glance, seemingly little in common. On a second, closer look, however, both industries almost mirror each other when it comes to honest expectation management: For starters, in both search engine optimization and fitness training, there are no guarantees. There’s only so much a consultant or trainer can do in terms of both planning and execution. At the end of the day, the hard work of improving the site or taking the first step of a run must be done by the client. In both areas, Search Engine Land Source

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For manufacturers selling in retail chains, Google launches affiliate location ad extensions

Original manufacturers that sell their goods in retail chains can now begin promoting those locations to nearby consumers within their own AdWords ads. Google announced the launch of affiliate location extensions in AdWords on Thursday, giving manufacturers a new way to support their offline retail distribution efforts on Google. With “near me” searches continuing to increase on mobile, the new extension offers an in-ad where-to-buy option for manufacturers that may or may not sell direct-to-consumer on their own websites or retail locations. Like regular location extensions, the affiliate location extensions will show the nearest locations the product is carried as an address or on a map if there are multiple retailers nearby. However, unlike standard location extensions, affiliate location extensions do not require linking to a Google My Business account. Advertisers select the chain retailers in which their products are sold from a list in the extension set-up. Affiliate location extensions are rolling out in the US, but at least one UK user began seeing the option in Search Engine Land Source

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Google On Page SEO Tips & Strategies

Google On Page SEO Tips & Strategies from http://www.seobook.com On the page search engine optimization techniques that will help your site rank better in Google’s search results.

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Web Design Speed Art – Mountain Dew Black Label

Web Design Speed Art – Mountain Dew Black Label Web Design Speed Art – Mountain Dew Black Label Hey everyone! This video is a speed art of a Mountain Dew Black Label Microsite Design. This design is a concept to show off a new product that fits MTN DEW’s branding. The design is somewhat simplistic supplying the user with eye catching details and clear information. The design is complete with a banner at the top, a panel section that has 3 pages which can be controlled like a slide show, and lastly the large footer showing the product is in stores now. For more Web Design videos Smash that like button! If you like this share it so others can find it. Have a great day! Previous Video: Subscribe for NEW VIDEOS every Tuesday, Thursday and Saturday! Subscribe- http://www.youtube.com/user/CalerEdwards?sub_confirmation=1 Hire Me? Just send me a private YouTube message (Fees do Apply). My Links: Website- http://caleredwards.com Facebook- http://ift.tt/2dCZWnV Behance- http://ift.tt/2ewemUH GooglePlus- http://ift.tt/2dD1WN9

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Google adds forecasting and trend data for existing keywords in Keyword Planner

Advertisers can now get forecasts for their existing keywords, in addition to campaigns, in Keyword Planner. If you haven’t checked out this feature in Keyword Planner, it’s worth taking a look. After clicking on the “Select from account” button shown above, there is an option to select Campaign or Keyword from a drop-down. After making your selections, the tool offers performance forecasting and various looks at search volume trends. In the performance forecast screen, you can see how changes in bids could affect performance for the campaigns or keywords selected. A quality indicator is based on the amount of data already available in the account. The search volume trends screen shows overall average monthly searches, as well as search volume trends broken out by device and location. If there is competitive domain data available, Google will also show that trend data at the bottom of this view. You can also see the forecasted impact of adding new keywords. After adding keywords by clicking on Search Engine Land Source

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SEO is not dead; it’s just a shape-shifter

I’m so tired of hearing various pundits say that SEO is dead. Maybe they are merely being provocative. Perhaps they need to fill seats in their event, and so they come up with “bait” session titles like “Why SEO is fundamentally DEAD.” (Yes, that was actually a keynote title at a very popular conference last year.) Or maybe they drank their own Kool-Aid and really believe this nonsense. While SEO is NOT dead, the way that you’re doing it might be. Does the following describe your approach? You’ve optimized your H1s and meta tags and you’ve built a few (hopefully white hat) links. Now you just sit back and watch your site rise to the top of Google, right? Wrong. This sort of cookie-cutter approach to SEO — one that equates SEO to tuning a guitar or to following the steps to a pumpkin pie recipe — rarely works in today’s search landscape. Traditional SEO is dead It’s human to want Search Engine Land Source

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Why crawl budget and URL scheduling might impact rankings in website migrations

Earlier this year, Google’s Gary Illyes stated that 30x redirects (301, 302, etc.) do not result in a loss or dilution of PageRank. As you can imagine, many SEOs have greeted this claim with skepticism. In a recent Webmaster Central Office Hours Hangout, I asked Google’s John Mueller whether perhaps the skepticism was because when SEOs experience loss of visibility during migrations, they might not realize that all signals impacting rankings haven’t passed to the new pages yet, so they assume that PageRank was lost. Mueller’s reply: Yeah, I mean, any time you do a bigger change on your website — if you redirect a lot of URLs, if you go from one domain to another, if you change your site structure — then all of that does take time for things to settle down. So, we can follow that pretty quickly, we can definitely forward the signals there, but that doesn’t mean it will happen from one day to the next. During a migration, Googlebot needs to collect huge Search Engine Land Source

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Atlanta SEO Company | Search Engine Optimization Service FIRM180

Atlanta SEO Company | Search Engine Optimization Service FIRM180 http://www.firm180.com Click on the link for more information or call us at 1-877-281-2582 FIRM180 specializes in Atlanta SEO services. As the leading search engine optimization company in Atlanta GA, we have ranked thousands of pages and millions of keywords on the top of search engines.

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How Google uses machine learning in its search algorithms

One of the biggest buzzwords around Google and the overall technology market is machine learning. Google uses it with RankBrain for search and in other ways. We asked Gary Illyes from Google in part two of our interview how Google uses machine learning with search. Illyes said that Google uses it mostly for “coming up with new signals and signal aggregations.” So they may look at two or more different existing non-machine-learning signals and see if adding machine learning to the aggregation of them can help improve search rankings and quality. He also said, “RankBrain, where … which re-ranks based on based on historical signals,” is another way they use machine learning, and later explained how RankBrain works and that Penguin doesn’t really use machine learning. Here is the audio file: Here is the full transcript: Danny Sullivan: These days it seems like it’s really cool for people to just say machine learning is being used in everything. Gary Illyes: And then people Search Engine Land Source

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Enterprise SEOs, unite! The SMX East 2016 session recap

Enterprise SEO is truly unique. While a larger company size may provide substantial leverage in many cases, it also creates some particular challenges. At the recent SMX East conference, I watched a great panel covering this topic with Scott Nickels of Hearst Autos, Simon Heseltine of HP Enterprise, and Amber Fehrenbacher of Surety Bonds. In today’s post, I’m going to summarize much of the wisdom they shared about enterprise SEO challenges and their approaches to overcoming these obstacles. I’ll also add a few of my own thoughts along the way. Basic organizational structure Large enterprise organizations often have many different product/service teams that focus on different offerings of the company. As a result, you can end up with many different ways that the SEO team can be set up: A centralized SEO team that interacts with the different product/service teams and provides them with guidance. Distributed SEO teams, where each product/service team has its own SEO resources. A combination of the two, where there is a centralized Search Engine Land Source

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Google’s HTTPS algorithm still only looks at the URL to give ranking boost

In August 2014, Google launched their HTTPS ranking boost, where it would give sites that served up their pages on HTTPS a small ranking boost. But did you know that the only signal Google uses to determine if you should get that ranking boost is the first five characters of the URL, the “https” portion? Google does not look to ensure the certificate is valid or determine if the page has insecure content on the page or give you any of the typical browser warnings you’d get if the page is really not secure. Google will give the ranking boost solely based on the URL, starting with HTTPS. Gary Illyes, the Googler who wrote the HTTPS ranking boost signal, told us this in part two of our interview with him. He said the HTTPS signal,”basically looking at the first five characters in front of the URL, and if it’s HTTPS and it managed to get in the search results Search Engine Land Source

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Dear Google, how about OS targeting? Programmatic search?

Hey, Google — thanks for giving us bid modifiers for tablets and smartphones (mobile devices with full browsers). It’s great that we can once again set bids intelligently based on the data around the relative value of the searcher and the relative relevance of our offer to the searcher. Make no mistake: returning this measure of control to us is a huge deal. For many advertisers — particularly larger ones spending in excess of $100,000 per month — it’s well worth the hassle to calculate and re-calculate the bid modifiers by device type. I’m guessing you knew already that larger advertisers like extra control (because they have data sets large enough to mine information about bid modifiers). Of course, you also know that this will increase yields (you’ll make more revenue per SERP [search engine results page]), so it’s a win-win. Plus, many of the more sophisticated marketers also use bid modifiers based on location, time of day and Search Engine Land Source

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Google on what’s important for 2017: Machine learning, AMP & structured data

Every year we like to get a Googler who is close with the ranking and search quality team to give us future thinking points to relay to the search marketing community. In part two of our interview with Gary Illyes of Google, we asked him that question. After a little bit of coercion, Illyes told us three things: (1) Machine learning (2) AMP (3) Structured data He said: Well I guess you can guess that we are going to focus more and more on machine learning. Pretty much everywhere in search. But it will not take over the core algorithm. So that’s one thing. The other thing is that there is a very strong push for AMP everywhere. And you can expect more launches around that. Structured data, again this is getting picked up more and more by the leads. So that would be another thing. Interesting how Illyes said that the core algorithm will not be taken over by machine learning — that Search Engine Land Source

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[Reminder] Upcoming webcast: Take back control of your content

Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie Kuenn, CEO at Vertical Measures, and Brian Kavanaugh, US marketing strategist at Bynder, as they explain how to empower your teams to efficiently create, format, localize and distribute content assets to target audiences in less time. Register now for “Take Back Control of Your Content,” a MarTech webcast produced by Digital Marketing Depot and sponsored by Bynder. The post [Reminder] Upcoming webcast: Take back control of your content appeared first on Search Engine Land. Search Engine Land Source

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PennWell Marketing Solutions: Search Engine Optimization

PennWell Marketing Solutions: Search Engine Optimization Where do you turn for research or information? You search for it online and you aren’t the only one. According to Search Engine Watch, over 90% of people utilize internet search engines to find information. People search for various reasons when they are looking for specific information, navigating to a specific place, or researching places to meet a service need. So how do certain search results make it to the top of the search results? Through effective Search Engine Optimization otherwise known as SEO. Today more than ever, it is important to incorporate relevant, quality, content onto your website. PennWell Marketing Solutions is a full service marketing agency that provides clients with expert marketing solutions to help grow their business, refine marketing strategy and engage audiences. We work with clients to create custom SEO strategy specific to their business. By identifying the right keywords, optimizing content and strategic linking clients build a reputable presence online. In addition to SEO, PennWell Marketing Solutions helps businesses integrate their efforts through traditional and digital marketing, enabling them to grow their customer base and increase their bottom line.

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How to Make a Responsive Web Design in Dreamweaver CC – 2016

How to Make a Responsive Web Design in Dreamweaver CC – 2016 This video tutorial guides you through the process of building a responsive web design from scratch using the features introduced in Dreamweaver CC. The first thing you need to do is download the project assets. Then, together we’ll define a site in Dreamweaver so it can create the correct links to images and other pages. Finally, we’ll create a blank page with responsive settings. Sample files to practice with: http://ift.tt/2ehFfeC Dreamweaver keyboard shortcuts: http://ift.tt/2ds2e9c

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The ins and outs of keyword research

A great way to expand your PPC account is by performing keyword research in order to uncover untapped opportunities. Keyword research is a key tactic for growing an account — especially new accounts, but even mature accounts can stand to benefit from ongoing expansions. When keyword research does & does not make sense Keyword research is sometimes debated as being unnecessary, and it is fair to say that certain methods of keyword research are futile. Back in the day, it wasn’t uncommon to hear search marketers taking pride in the number of keywords managed, but it’s a different ballgame now; keyword counts don’t correlate to positive performance or even account health. All that to say, there’s no need to add keywords just for the sake of adding keywords! A good goal with keyword research is to try to identify entirely new themes. There may be some room to flesh out existing themes, but there’s only so much expansion on existing keywords before Search Engine Land Source

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SearchCap: Google Panda demotes, Google News fact check & keyword research

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Panda demotes or adjusts your rankings down — it does not devalueOct 14, 2016 by Barry Schwartz Gary Illyes from Google told us Google’s new Penguin 4.0 algorithm devalues spam, ignores it — but Panda demotes the spam by adjusting the rankings down. Search in Pics: Google test tube pencils, basketball & SEO mudOct 14, 2016 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google basketball court: Source: Instagram Google indoor office swing: Source: Instagram Dead sea SEO mud: Source: […] Google News adds “Fact check” label for articles that contain fact-checking contentOct 13, 2016 by Amy Gesenhues Google says articles that include the schema.org Search Engine Land Source

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Ano ang Search Engine Optimization (SEO)? – Filipino Tutorial

Ano ang Search Engine Optimization (SEO)? – Filipino Tutorial Ang Philippines SEO industry ay patuloy na lumalaki. Sa video na ito ay matutunan ninyo ang mga basic na konsepto sa search engine optimization o SEO. Ito ang proseso nang pag-iimpluwensiya ng mga resulta sa mga search engine katulad ng Google, Yahoo, at Bing. Ang pinaka-layunin ng SEO ay ang maging una sa mga resulta para sa mga search term na may kinalaman sa webpages na nais mong i-promote. Kapag ang iyong webpage ay nakalista unang-una sa isang search term, malaki ang tyansa na ang iyong webpage ang unang i-cliclick ng isang searcher.

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Google Panda demotes or adjusts your rankings down — it does not devalue

In part two of our interview with Gary Illyes of Google, Gary told us that the Google Panda algorithm demotes, or adjusts a site’s ranking down; it does not devalue or ignore the spam, like Penguin 4.0 does. Gary told us in the interview, when we asked about Panda devaluing versus demoting, “[S]o essentially, if you want a blunt answer, it will not devalue, it will actually demote.” As you may remember, Penguin 4.0 now devalues links by ignoring them, as opposed to demoting or penalizing the links. But that is not how Panda works. Gary said “… it is an adjustment. Basically, we figured that site is trying to game our systems, and unfortunately, successfully. So we will adjust the rank. We will push the site back just to make sure that it’s not working anymore.” Here is the audio snippet: Here is the transcript: Barry Schwartz: Well, since you brought up Panda, and I know I asked you this on Search Engine Land Source

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What you need to reach the big leagues of local SEO

Ffooter / Shutterstock.com It’s that time of year again. The air becomes crisp, the crack of the bat fills the stadium, the crowd roars — Chicago Cubs fans like me get that old, familiar feeling of foreboding. Major League Baseball’s playoffs are upon us, and in the spirit of the postseason, it’s time we explore how the great American pastime applies to building a successful career in local SEO. The right stuff If you aspire to local SEO success, you’ve got to have the right stuff. The competition in the industry is fierce, and it’s not easy to stand out among your peers. If you’re looking to wow the scouts, or if you’re considering lacing up your cleats for the first time and joining the local SEO game, these are the qualities and skills that talented young SEOs must have: Adaptability. The local SEO landscape is constantly changing. SEOs need to be comfortable with the fact that each day they log on in the Search Engine Land Source

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What Google’s experimental content podium means for SEO

Google has been testing a new content platform called “Posts with Google,” and it could have a huge impact on brand searches, for both paid and organic. We all know that Google has had its struggles with trying to develop its own social network; Google Buzz is dead, and Google Plus seems to be on its way out. This new platform seems to have some social elements to it, though it is very different from a social network. On the official site for this platform, Google states the following: Every day millions of people search on Google, many of whom are looking for information about prominent individuals and organizations. Now we’re experimenting with a new way for users to hear directly from select entities they’re searching for on Google. Verified individuals and organizations can now communicate with text, images and videos directly on Google. Creating content is fast and simple, and once published, posts will appear instantly in search results related to Search Engine Land Source

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What Google’s recent RLSA updates mean for advertisers

At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search updates that should roll out in the near to immediate future. Among them, two in particular stand to expand the footprint of Remarketing Lists for Search Ads (RLSA). Here are the changes you need to know about, starting with the most impactful. RLSA membership duration expanded to 540 days Since beta testing all the way back in 2012, RLSA has been restricted to include only those users who visited an advertiser’s website within the past 180 days. This meant that there wasn’t a whole lot of opportunity for using RLSA in reaching out to once-a-year converters or baking seasonality into targeting as much as many advertisers hoped. However, that 180-day limit has now been tripled to 540 days. What does that mean? A lot more searchers can be targeted with RLSA, as the number of distinct visitors to a brand’s site is naturally much higher Search Engine Land Source

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Are there PPC monsters lurking inside your paid search account?

Have you ever opened up a paid search report and felt a jolt of fear? Maybe your new campaign wasn’t performing well. Maybe you’d inexplicably spent a ton on AdWords and had nothing to show for it. Maybe it was just more bad news in a losing fight for profitability. Regardless of your particular situation, if you’ve been in paid search for long, you’ve probably had that gut-wrenching feeling at some point. Turns out, there’s more to that feeling than you might have thought. After a series of rather extraordinary events, it’s become clear to me that there is a reason why so many companies struggle with search engine marketing. There be monsters out there… Fighting the good fight It seems like there are monster shows everywhere these days (The Walking Dead, True Blood, The Vampire Diaries, Supernatural, just to name a few). I’d always thought this was just a pop culture trend, but it turns out that there’s something to this fascination. Though it might Search Engine Land Source

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Google’s latest voter search tool serves up ballot information & polling places

Google is covering all the bases for voters as we near Election Day on November 8th. Today, the site rolled out an interactive tool that displays at the top of search results for “who’s on my ballot” and “where to vote” queries. Now “who’s on my ballot” searches will return the following box for users to enter their address. Google then delivers a full list of candidates in the user’s voting district. Searches for “where to vote” returns a similar voting tool that lists polling locations according to the specified address. These voter search tools from Google follow the site’s State-by-State Voting Guide rolled out in August. The post Google’s latest voter search tool serves up ballot information & polling places appeared first on Search Engine Land. Search Engine Land Source

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What is SEO and How Does It work | Search Engine Optimization – Hindi

What is SEO and How Does It work | Search Engine Optimization – Hindi SEO Stand for Search engine optimization is process to increase visibility of website and webpages on Search engine result page (SERP). It is unpaid, Natural, and organic process. Hey guys! My name is “Ranjeet Kumar shah” but you can also call me “Ranjeet SEO Expert or Digital marketing Expert”! In this channel you will find SEO, SMO, PPC , Online Marketing , Digital Marketing, How to start Online business, Best app for mobile, Funny Videos, best mobile apps, you can get all types of Videos and many more! You won’t regret it. SEO Tutorials for beginners:- https://www.youtube.com/watch?v=aakzvp9A9kw&list=PLlYK3ap8qLEj2kn0ajfatAzrNGEqg0Bfd Best and smart Apps for mobile:- https://www.youtube.com/watch?v=UVATRzVEsVI&list=PLlYK3ap8qLEhiXOwqzP9RbECIkMYxIpoH Google adwords or PPC step by step full tutorials- Hindi Online Marketing or Digital Marketing Tips & Tricks: https://www.youtube.com/watch?v=UgiIijvTO9s&list=PLlYK3ap8qLEhGe26JSx9QmOqrera8GjLU YouTube tutorials basic to advanced tips and tricks: https://www.youtube.com/watch?v=O_ve8JWvi9c&list=PLlYK3ap8qLEj8sZBBblQy3uIz5tM_seAM Outlook tutorials basic to advanced step:- Internet advance tips and tricks:- You could also check out my blog and all the other social sites I’m on- Subscribe Us for Internet and Technology Learning Video Tutorials in Hindi, English. अगर आप Internet & Technology, SEO, SMO PPC Google Analytics, Google Webmasters, Google Keywords planer, के बारे में सीखना और जानना चाहते है तोह हमारे “Ranjeet SEO EXpert” YouTube चैनल को Subscribe कर ले. SUBSCRIBE “Ranjeet SEO Expert” More Videos: https://www.youtube.com/channel/UC2cfJZ-gQBZzLPckzTZlZSw?sub_confirmation=1 We Also Provide Online Classes for Digital Marketing like SEO, SMO PPC and Online Business Promotions Tips & Tricks Online Classes. Facebook: – http://ift.tt/1WPocka LinkedIn: – http://ift.tt/1TExakM Twitter: – https://twitter.com/ranjeetshah0786 Facebook fan page: – http://ift.tt/1WPo9VD Website: – http://ift.tt/1TExakO SEO SMO PPC Facebook Page: – http://ift.tt/1WPockc -~-~~-~~~-~~-~- Please watch: “How to start online business Step by step Hindi” -~-~~-~~~-~~-~-

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Best practices for personalizing content at the local level

Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter. Join our panel of experts as they provide best practices and insights into how brands can connect with local consumers through more personalized, meaningful website content. Register now for “Personalized Local Content: Frightful or Insightful?,” produced by Digital Marketing Depot and sponsored by Rio SEO. The post Best practices for personalizing content at the local level appeared first on Search Engine Land. Search Engine Land Source

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How should your ad budget impact campaign building?

Everyone running a PPC account typically has a budgeting question they are trying to figure out. For those with a tighter ad budget, the question becomes, “How do I get the most leads for this limited amount of spend I have?” Larger accounts run into their own problems; finding points of diminishing returns and making small gains in efficiency while maintaining spend levels at a point that generates the growth you need can be a headache. If you take away one point from this, it’s that search impression share may be the most ignored primary metric for most PPC managers who are up against a budget. Search impression share is the number of impressions your ads actually received, compared to the potential number they could have received. For example, if there were 100 searches for keyword X, and you received 75 impressions, that would mean you have 75 percent search impression share. This is important to think about because you may be leaving Search Engine Land Source

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Rethinking today’s attribution problem in digital marketing

Attribution is the science behind assigning values to individual touch points throughout a customer’s decision journey. It’s not only a key driver in how we currently optimize marketing campaigns, but attribution is also used for media mix modeling and developing media budgets. Herein lies the problem: marketers tend to look at attribution within our own channel silo, so it’s not easy to understand the full picture of a multi-channel environment. As search continues to evolve in form and function, it’s raising some important questions around how we think about and use attribution models — and is putting some of our long-held practices to the test. Do you have an attribution problem? Attribution modeling has seen incredible progress over the years, offering increasingly better solutions to track touch points throughout a conversion. While progress has been made, the attribution models that most companies are using today offer a partial solution that tracks only online conversions and channels. Most companies are just beginning to scratch the Search Engine Land Source

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See the complete agenda for MarTech Europe

Technology-powered marketing, or “modern” marketing, is reshaping organisations’ processes and operations, managerial hierarchies, and enabling us to reinvent the customer journey. Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s stunning is that when asked, most marketers believe they are only using 2-3 technologies. Helping you manage the breadth and depth of your martech stack and how it impacts customer experiences is why we created the MarTech Conference series. And in less than a month, we’ll be gathering in London to hold our vendor-agnostic forum for understanding the issues you care about and struggle with daily. We’ve assembled an agenda packed full of martech experts who will provide real-world insights and strategies you can use to drive digital transformation at your own company. View a detailed agenda here. MarTech Europe is 3 weeks away Make it a priority to register for MarTech Europe today! Sign up for an All Access Pass and save £100 compared to Search Engine Land Source

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Google looking at how to measure brand awareness for search

In A conversation with Google’s Gary Illyes (part 1) podcast at Marketing Land, our sister site, Gary Illyes told us that Google is looking at ways to measure brand awareness in search. Gary Illyes said this when we asked about how Google sources featured snippets with Google Home voice assistant. Gary explained that measuring brand mentions, without links, is hard, but the user experience team at Google is looking at ways to do this. In context, Danny Sullivan asked Gary what publishers get out of Google Home saying the name of the site. Is there any ranking benefit to it? Does it lead to any traffic to your site? Gary explained that he first discovered Search Engine Land through brand mentions in forums, not through a link. He then goes on to explain that the Google team is looking at ways to measure “brand awareness.” Here is the snippet of the audio where Gary Illyes said this: Here is the audio Search Engine Land Source

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I’ll stop the world and link with you

I’m sure you get a bazillion emails a day. I feel like I spend half my time weeding through them because I’m afraid I’ll miss something legitimate. I might open one out of every 30 emails that come from someone I don’t recognize. The latest outreach email that really grabbed my attention had several things going for it: First, it was very personalized but not over-the-top stalky. I’m a huge fan of the English character Alan Partridge, and Josh (the sender) knew that from Twitter. The subject was a famous line of Alan’s (“Smell my cheese!”), and the whole email was very funny and clever. It was obvious that he knew how to get my attention, but he did it with something other than a cash offer or a “Please please please!! Please do this!!!” rant. See below: It was short and sweet: five lines. I knew what he was asking me to do. Sounds simple, but I have pored over some outreach emails where Search Engine Land Source

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Basic Google SEO Tutorial – Get Higher Rankings On Google By Today Using Search Engine Optimization!

Basic Google SEO Tutorial – Get Higher Rankings On Google By Today Using Search Engine Optimization! Link to my website: http://ift.tt/2dNyCD2 Links for this tutorial: http://www.google.com http://ift.tt/YFXliW Link to adwords keyword planner tutorial: Not made yet. Link to next SEO tutorial: Not made yet. This is a basic google seo tutorial to start getting higher rankings on google. Search engine optimization is still posible but a lot of people don’t know how to do it now which actually makes it better! SEO tools are not needed because you can just use SEO services on the internet without having to pay any money. Web marketing can get a lot easier using seo and you can make a lot more money now as a seo company. SEO jobs such as search engine marketing are very expensive and thats why I made this free tutorial which will already give you a good basic idea of what google seo is and how to use it. You can use this for my tutorial on how to make money online. You can find the tutorial here: http://ift.tt/2dNyxj1

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Web Design Tips Indonesia || Episode 1

Web Design Tips Indonesia || Episode 1 Pada video web design tips indonesia episode satu ini, kita akan mempelajari suatu grid, color, margin, dan masih banyak lainnya tentunya yang akan kita dapatkan pada video web design tips indonesia ini. Memilih gambar yang tepat pada suatu artikel: Oke guys, just watch a video. Enjoy! get in touch : facebook : fb.me/arscarry twitter: @ayolearn instagram : pandastwn

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Forget about unique content. Try actually BEING local!

Is it just me, or does it really seem lately like every marketer is looking for a silver bullet when it comes to SEO? Even though nothing even close to a silver bullet exists, the search is always on for the “one big thing” that can really jump a site up in the rankings. It’s time for another installment of Greg’s Soapbox. Stop trying to look for silver content bullets! Stop trying to be lazy or look for shortcuts! If you put in the time and do things correctly, you’ll win in the long run. It’s fall conference season, and I’ve sat in on countless sessions that preach the same thing over and over again: you’ve got to create unique content if you want to succeed. Technically, that’s true. But in the real world, I’m just gonna say it: it’s a load of BS. The myth of unique content as a differentiator Let’s look at the majority of businesses out there. Unless you’re Search Engine Land Source

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Google puts RGB-Hex color converter in search results for “RGB to Hex” queries

In continued efforts to keep more eyes on itself, Google is pointing their efforts toward web designers by placing an RGB-Hex color converter at the top of search results for “RGB to Hex” queries. An RGB-Hex color converter is often used for web design and other graphic design work to determine exact colors values. Spotted this weekend by the Android Police site, Google’s RGB-Hex conversion tool shows up for both desktop and mobile searches. It appears the tool only shows up for the exact “RGB to Hex” query. Searches for “RGB-Hex color conversion” and other variations like “convert RGB to Hex” – or even “Hex to RGB” – did not return the same result. The post Google puts RGB-Hex color converter in search results for “RGB to Hex” queries appeared first on Search Engine Land. Search Engine Land Source

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WordPress eCommerce SEO tips – SEO Lunch

WordPress eCommerce SEO tips – SEO Lunch Original Article – http://ift.tt/1xfZ2ld In this episode of SEO Lunch, Dan talks about optimizing your WordPress eCommerce website as he goes over SEO tips for WordPress and selling with WooCommerce, the most popular WordPress eCommerce plugin. Dan is so excited about selling product that he forgot to take the tag off of his new shirt himself!

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AdWords rolls out Salesforce account linking for automated conversion imports

Ken Wolter / Shutterstock.com Early this summer, Google announced it was launching, via invite, a way to automatically import Salesforce data into AdWords. That function now appears to be rolling out generally. Salesforce.com is an option available under the Linked accounts menu. This morning was the first time I noticed it, though it may have started rolling out earlier.   Once set up, the linking enables the Google Click ID (GCLID) to pass to Salesforce whenever a user completes a conversion action like filling out a lead or downloading a whitepaper after clicking on an ad. Marketers select the milestone events in Salesforce they want to pass back into AdWords. AdWords then automatically checcks Salesforce on a regular basis to import those milestones and log them as corresponding conversion events at the keyword level. To make this work, marketers will need to have a GCLID field in Salesforce, ensure their lead forms capture the GCLID, and save the GCLID in a cookie on their websites. More details are Search Engine Land Source

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Exploring a newly-granted Google patent around social signals

Disclaimer: When discussing patents, it’s important to remember that simply filing a patent does not mean a technology is in use or will ever be used. It is simply a strong indication that an idea is being considered and likely tested. Every now and then, a patent comes across my radar that gets me excited, and one granted recently to Google fits that bill perfectly. We’re heard repeatedly from Google that social interactions are not a search ranking signal.  In fact, you can read a Tweet from Google’s Gary Illyes in response to the statement, “Some controversy over whether Google takes social into account for SEO….” His reply: @RicardoBlanco take a look at this video. https://t.co/zPKuZRNaoy The short version is, no, we don’t@louisgray @PRNews @JohnMu — Gary Illyes (@methode) June 7, 2016 So the answer is “No,” right? Maybe, and here’s where it gets interesting. Understanding that the folks at Google tend to give answers that are technically correct but not always in the spirit of Search Engine Land Source

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SearchCap: AMP stats, AdWords & Salesforce & local SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Exploring a newly-granted Google patent around social signalsOct 7, 2016 by Dave Davies Columnist Dave Davies takes a deep dive into a recently published Google patent for clues on how the search giant is thinking about social signals and search results. AdWords rolls out Salesforce account linking for automated conversion importsOct 7, 2016 by Ginny Marvin The conversion data import solution is coming out of beta. Results from the Local SEO Ranking Factors Study presented at SMX EastOct 7, 2016 by Christine Churchill Wonder what factors correlate with strong local rankings? Contributor Christine Churchill summarizes the results of a recent local ranking factors study presented at SMX East 2016. Search in Pics: Google nougat, donut board, AdWords lollipops & Yahoo cookiesOct 7, 2016 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, Search Engine Land Source

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Search Engine Optimization Secret – Google Local Business Center – SEO Tip

Search Engine Optimization Secret – Google Local Business Center – SEO Tip http://ift.tt/1zSo3nK Google Local Business Center is a Search Engine Optimization secret that can get your business listed at the top of Google virtually overnight. Carbonated Interactive’s Chief Fizz Wiz, Geoff Small, shows you how you can use Google Local Business Center to put yourself ahead of the competition. If your customers are local or regional, Google Local Business Center might be the most important method of online advertising for your business. Carbonated Interactive is a internet marketing & web design company located in Hamilton Ontario and near Canada’s business hub of Toronto. Geoff Small is an internet marketing expert, web designer and search engine optimization specialist.

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Local SEO now has an organic ROI tracking method

The ability to track digital efforts to in-store visits can be the single most difficult challenge a local business conquers. Since the beginning of time (local search time), marketers have been working to find opportunities to understand how digital efforts drive in-store visits. The challenge we marketers face is that if we are not paying for advertising, it is difficult to uncover ROI and make a case for investing in local search optimization. Proving value of local listing optimization efforts for a brick-and-mortar location is really limited to the boundaries that are already established. These boundaries include access to solely what is offered within the Google My Business (GMB) platform, Bing Places, Yext, MozLocal and other local listing platforms we use to gauge performance and analytics. Rarely within these platforms are we able to measure the impact that optimizing a local listing had on delivering a monetary, in-store conversion. However, just recently, Yext announced a partnership with Uber that will set Search Engine Land Source

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Search in Pics: Google nougat, donut board, AdWords lollipops & Yahoo cookies

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google AdWords lollipops: Source: Instagram Google donut board: Source: Instagram Google nougat logo: Source: Instagram Yahoo & Google cookies: Source: Instagram Google gender neutral bathroom sign: Source: Instagram The post Search in Pics: Google nougat, donut board, AdWords lollipops & Yahoo cookies appeared first on Search Engine Land. Search Engine Land Source

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Results from the Local SEO Ranking Factors Study presented at SMX East

The SMX East Session “The 2016 Quantitative Local SEO Ranking Factors Study” presented by Local SEO Guide‘s Dan Leibson (Vice President of Local & Product) and Andrew Shotland (President) explored the results of their recent study analyzing and prioritizing ranking factors that affect local search. Unlike many studies that simply summarize search marketing experts’ opinions, the Local SEO Guide study took actual quantitative data as input. Leibson and Shotland teamed with competitive intelligence tool maker Places Scout and statisticians from the University of California, Irvine. By partnering with the University’s Center for Statistical Consulting, they ensured the study results were independent and withstood objective statistical analysis. Their presentation, entitled “Reverse Engineering Google’s Local Search Algorithm,” highlighted the main findings of their study. It is important to remember that the results of the study reveal correlations, not causations. The study identified characteristics of sites that ranked well; it does not definitively say these characteristics are ranking factors. The study assembled data from over 100 different ranking factors, Search Engine Land Source

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Buying Viv, Samsung makes its “me too” virtual assistant play

Feeling intensifying pressure from Google, Apple and Amazon, Samsung has acquired virtual assistant Viv. CEO Dag Kittlaus, who ran Siri before Apple bought it, will continue to operate Viv “independently” but still work closely with Samsung. Not content to rely on the Google Assistant, Samsung undoubtedly felt that it needed its own virtual assistant capability (It already has voice search). But like so many Samsung “me too” products and experiences (e.g., S Voice, Samsung Pay), it’s likely to fall short on the smartphone. Where Viv may shine and add real value for Samsung is on other products and smart home appliances. Samsung understands correctly that virtual assistants will figure more and more prominently, not only in the mobile (search) experience but as a UI/UX across platforms and devices and especially in the smart home. (Viv can also be deployed behind chat/messaging.) Siri was sold before it was able to fully realize the founding vision, which was to disintermediate Google and Search Engine Land Source

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Dynamic Ad Extensions: don’t let your sitelinks and callouts get out of date

Even with expanded text ads, there’s still always more information you want to show searchers. That’s why we use ad extensions: callouts add extra info, sitelinks add extra info and links. But the extra info — and the extra links — may change over time. Maybe you want a callout saying your minimum price, or how big your range is. That’s not going to stay the same over time. Or maybe you want sitelinks to be topical. There’s not much point giving a link to Valentine Gift Ideas when it’s April, or Barbecue Accessories when the weather’s bad, or Freshly Baked Hot Cakes when you’ve just sold out. AdWords has ad customizers and ad params for constantly updating ad text, but nothing for updating extensions. So Brainlabs (my employer) came up with a two-part solution that we like to call dynamic ad extensions: a Google Sheet to define the sitelinks and callouts with variable placeholders, and the variables to insert Search Engine Land Source

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PPC + SEO = match made in marketing heaven

It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final Penguin update and the introduction of Possum. We also saw major changes to the way ads are displayed on desktop SERPs. Google continues to tweak how online consumers receive content through organic and paid listings. In order to meet the demands of today’s search landscape and connect with more qualified consumers, strategists need to create campaigns that treat SEO and PPC as a unified silo, as opposed to separate disciplines. Google’s never-ending quest for SERP perfection The ongoing adjustments to the SERP layout are meant to help Google better align with consumer objectives by improving the content quality and relevance of listings. While this certainly allows Google to become a better service provider for online consumers, it also presents new challenges for SEO strategists. Each adjustment requires strategists to develop new methods for ranking within prime search listings. Integrating SEO with PPC Developing digital marketing campaigns that Search Engine Land Source

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Introduction to Search Engine Optimization (SEO) Certification Training

Introduction to Search Engine Optimization (SEO) Certification Training Search Engine Optimization (SEO) is a technique which helps increasing the visibility, rankings and relevance of the websites in search engine results. Simplilearn’s SEO training enable participants to improve the visibility of the websites and escalate traffic with the proper usage white hat ethical SEO practices. Learn more here: http://ift.tt/2dUkzua Statistics from Naukri.com show that, over 16,000 Web Marketing posts remain vacant in India and employers are looking for worthy candidates As the field of SEO marketing and the skilled SEO practitioners become more and more sophisticated, SEO job seekers are in fierce competition to rise to the top of their field. An SEO certification can give participants the credibility which they need to stand above the rest For more updates on courses and tips follow us on: – Facebook : http://ift.tt/1qm5Oyf – Twitter: https://twitter.com/simplilearn Get the android app: http://bit.ly/1WlVo4u Get the iOS app: http://apple.co/1HIO5J0

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Learn Adobe Photoshop CC for Web Design | Complete Photoshop Tutorial for Beginners

Learn Adobe Photoshop CC for Web Design | Complete Photoshop Tutorial for Beginners Photoshop is one of the best and must have tools to design stunning websites, so learn it with this free Photoshop Web Designing Tutorial! I have been using Photoshop since version 3 and every time it gets better and better. I have created litterally thousands of designs and over that time I have found that there are number of key skills and tools us web designers use in almost every design. This is why I created, along with the team at Web Courses, a series of screencast tutorials ideal for beginner web designers who wants to Learn Web Design with Photoshop. 1. The Power of File and New In this lesson, you will learn how to open a new document and apply the settings you need to set up before you start designing in Photoshop. 2. Changing, Using and Installing Brushes A look at paintbrushes. The different types of brushes that you can use as well as installing some new brushes, so you can do some really nice affects on your design. 3. The Key to Custom Shapes Shapes is something we use a lot when we’re designing a web page. It’s used to make the layout and lots of other elements on the screen. We get used to this really useful tool in this lesson. 4. The Core of Photoshop, Layers and Groups Layers are the most important part of Photoshop, as they allow you to make changes to specific areas on the screen. You can further group these layers together to make it more manageable when you’re designing. 5. The Shortcuts to Moving and Resizing In this lesson we’re going to be looking at how to move layers around the screen and how to resize them using the free transform tool, something you will use a lot in your designs. 6. Getting the Most from Zooming and Panning We are going to look at how to look around your design and see the details by using the zoom tool. So in this lesson we look into two very important features of using Photoshop daily, zooming and panning. 7. Creating Cool Effects with Blending Modes Blending modes are when you have two layers interacting with each other and effects are different things you can apply to single layer, things like shadows, inners shadows, gradients etc. 8. Text, Love it or Hate it Texts are one of the trickiest things in Photoshop, reason being that its not really made to do it. So in this lesson, we’re going to find easy ways to work with Photoshop and texts. 9. Clean Web Page Design using Photoshop We are going to be creating a webpage design in Photoshop. We are going to use grids to organize everything and get things in line and various other tricks to make the perfect web page. Visit http://ift.tt/S6uI5h for best courses like this! Blog: http://ift.tt/2dNv9am Facebook: http://ift.tt/2cVnMrr Pinterest: http://ift.tt/2dNtOQU Google plus: http://ift.tt/2cVmUDh; Twitter: […]

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Wanted: session ideas for SMX West

We want your input to help us plan our upcoming SMX West conference, which will be taking place March 21–23, 2017, in San Jose. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the absolutely best way to improve your chances of being chosen is to get involved at this point, by suggesting an awesome idea that really catches our attention. We’re looking for two types of suggestions: Session ideas for regular SMX sessions. Most sessions at SMX conferences are 60 to 90 minutes in length and feature two or three speakers. Here, we’re not looking for solo presentations; rather, your idea should be a topic where multiple speakers can each weigh in with their own points of view, opinions and suggested tactics. You can let us know if you’re interested in speaking or would just like Search Engine Land Source

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