Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Allstate: offline call data improved SEM performance and the customer experienceOct 3, 2016 by Greg Sterling Company generated increase in quality calls and lowered customer acquisition costs. 3 mysterious and scary ways AdWords budget creep can happen to youOct 3, 2016 by Pauline Jakober Are you feeling spooked by a mysterious rise in ad spend? Columnist Pauline Jakober takes a look at what you can do in AdWords to solve the mystery. How mobile has changed the way we search, based on 10+ years of eye-tracking studiesOct 3, 2016 by Kristi Kellogg How has the rise of mobile changed the way people view Google SERPs? Contributor Kristi Kellogg summarizes a session from SMX East in which Mediative’s Chris Pinkerton discusses the results of eye-tracking studies. Google opens the AMP fire hoseOct 3, 2016 by Barb Palser Columnist Barb Palser believes Search Engine Land Source
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