Direct answer fail: Google gives only one side of proposed gun ammo & magazine law

Want to know about California’s Proposition 63, a measure to control gun ammunition sales and large magazines, which is on the state ballot this month? Google has the answer. It’s a “deceptive ballot initiative that will criminalize millions of law-abiding Californians.” So much for balanced search results. Google presents that answer at the very top of its results, when searching for “Prop 63” or “Proposition 63,” as shown below: To answer “What’s happening here,” as Medium CEO Ev Williams asked when spotting this four days ago: for all its smarts, Google is still pretty dumb. Over the years, Google has increased the frequency of showing direct answers in its search results — something it calls “Featured Snippets.” The idea is that mobile users especially want fast facts, not to have to click through to a website. That’s even a potential advantage in its forthcoming Google Home assistant. It should allow Google Home to answer questions well beyond rival Amazon Echo, because Google will rely Search Engine Land Source

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