Now you can share budgets in Bing Ads, too

Bing Ads has been busy. In the past week, it has rolled out Expanded Text Ads and a more comprehensive campaign set up workflow that provides performance estimates along the way. On Thursday, Bing Ads announced the global release of Shared Budgets. As in AdWords, Shared Budgets let you assign one budget to multiple campaigns. Why would you want to do this? Well, say you have a fixed budget of $1,000 a week to spend on Bing Ads campaigns. After allocating budgets to individual campaigns, you may find at the end of the week that some campaigns tapped out their budgets and could have spent more, while other campaigns had budget to spare. With Shared Budgets, all campaigns, or a subset of campaigns, can have a single budget that will get doled out automatically to the campaigns that need it. Beta tester David McIntyre from iProspect told Bing Ads, “Shared budgets definitely lightened my workload and saved time related to budget pacing. We used it to essentially Search Engine Land Source

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