Google on what’s important for 2017: Machine learning, AMP & structured data

Every year we like to get a Googler who is close with the ranking and search quality team to give us future thinking points to relay to the search marketing community. In part two of our interview with Gary Illyes of Google, we asked him that question. After a little bit of coercion, Illyes told us three things: (1) Machine learning (2) AMP (3) Structured data He said: Well I guess you can guess that we are going to focus more and more on machine learning. Pretty much everywhere in search. But it will not take over the core algorithm. So that’s one thing. The other thing is that there is a very strong push for AMP everywhere. And you can expect more launches around that. Structured data, again this is getting picked up more and more by the leads. So that would be another thing. Interesting how Illyes said that the core algorithm will not be taken over by machine learning — that Search Engine Land Source

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