SearchCap: Penguin & link building, PPC leads & social

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s new and cool at Google from SMX East 2016Sep 30, 2016 by Mark Traphagen At this year’s SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what’s coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights. Up close at SMX: Using paid search and social togetherSep 30, 2016 by Kristi Kellogg Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results. Why call tracking helps improve PPC lead generation account performanceSep 30, 2016 by Jeff Baum Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI. Authority & link building with real-time PenguinSep 30, 2016 by Search Engine Land Source

The post SearchCap: Penguin & link building, PPC leads & social appeared first on ocston.org -- Great Info about SEO.