Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: AMP causing monetization frustration among some news publishersOct 28, 2016 by Greg Sterling Some publishers, such as CNN and The Washington Post, are having good experiences, however. Due to a bug, AdWords Partners are told their Search Ad specializations have expiredOct 28, 2016 by Ginny Marvin The bug is also affecting company specialization data in Partner accounts. The SEO power of portfolio entries, case studies & testimonialsOct 28, 2016 by Marcus Miller Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic. Micro-moments and beyond: Understanding and optimizing for consumer intentOct 28, 2016 by Thomas Stern Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords Search Engine Land Source
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