A Penguin’s Tale: Responding to the latest update

For the last four-plus years now, we’ve heard a lot about Penguin. Initially announced in April 2012, we were told that this algorithm update, designed to combat web spam, would impact three percent of queries. More recently, we’ve witnessed frustration on the part of penalized website owners at having to wait over a year for an update, after Google specifically noted one was coming “soon” in October of 2015. In all the years of discussion around Penguin, however, I don’t believe any update has been more fraught with confusing statements and misinformation than Penguin 4.0, the most recent update. The biggest culprit here is Google itself, which has not been consistent in its messaging. And this is the subject of this article: the peeling away of some of the recent misstated or just misunderstood aspects of this update, and more importantly, what it means for website owners and their SEOs. So, let’s begin. What is Penguin? Note: We’re going to keep this section short and sweet — if you want something Search Engine Land Source

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