Bing Ads rolls out a new, more comprehensive campaign setup process

Bing Ads has updated the campaign creation workflow designed to make it easier for advertisers to get campaigns set up and activated. Throughout the process, more options are available so you won’t have to go back and remember to update settings and options after a campaign is created. Performance estimates are also built in along the way to help inform your settings from the outset. The new set up starts with the option of selecting a campaign goal or choosing to import campaigns from Google, import from a file or research keywords. If you select a campaign goal, the options available will be tailored accordingly in the remaining set up steps. From the revised Campaign Settings screen, Bing Ads as added the option to copy settings from an existing campaign and consolidated location targeting options to include radius targeting management along with other location targeting. In the updated stage of setting up ad groups and selecting keywords, Bing Ads will Search Engine Land Source

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