Previously, we discussed how to find good PPC candidates for your particular company, but now it’s time to evaluate those candidates. It comes down to this: You’ve held dozens of interviews with candidates almost impossible to tell apart. They all have similar credentials. They’ve worked in the right industry or environment, have used similar tools to what your paid media team uses and didn’t hesitate to answer your questions. But what’s next? The technical assessment of your PPC hire may be the thing you’ve most overlooked, and it can often lead to a complete disaster. How do we evaluate PPC talent? You cannot properly assess how someone will fit into your team and impact your business simply by reviewing resumes and asking them a few questions to make sure they speak the language. Unfortunately, there is also no one-size-fits-all assessment your team can find online and use. You have to start by taking an honest look at your work environment and understanding Search Engine Land Source
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