Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The 4 Ps of SEO & digital marketingAug 4, 2017 by Marcus Miller Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance. Apple reportedly hiring dozens of new mapping experts and engineersAug 4, 2017 by Greg Sterling Apple Maps could be the beneficiary of the company’s push into augmented reality and “autonomous systems.” How to effectively segment accounts with multiple locationsAug 4, 2017 by Matt Umbro What’s the best account structure for multilocation business advertisers? Columnist Matt Umbro shares some setups that allow you to easily view performance by location for efficient management and reporting. Search in Pics: Google champagne glass, mouthwash & trees holding up officeAug 4, 2017 by Barry Schwartz In this week’s Search In Pictures, Search Engine Land Source
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