Report: 57% of traffic now from smartphones and tablets

It’s been a little over two years since Google first announced that mobile searches had exceeded desktop queries on a global basis. That number has continued to grow, although the company has not provided an official update recently. At a recent press event, a Google speaker casually said that the “vast majority” of search queries are now mobile. However, this is not official and wasn’t affirmed by spokespeople. In the absence of official updates from Google and Bing, third parties have offered a range of statements on the question of mobile search and mobile traffic volumes vs. the desktop. For example, earlier today, BrightEdge reported that 57 percent of traffic among its clients is coming from smartphones and tablets. Mobile vs. PC Traffic in US (BrightEdge customers) In some categories (e.g., restaurants), the numbers can besignificantly higher. That goes equally for younger demographic segments, where all the numbers skew more mobile. In general agreement with BrightEdge, StatCounter reports that mobile traffic in Search Engine Land Source

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