SearchCap: Bing Ads quality policy and conversion changes, Apple search ads & technical SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 ways to balance technical & non-technical SEOAug 8, 2017 by Jim Yu Though tactics and strategies differ greatly for technical and non-technical SEOs, columnist Jim Yu believes it’s critical that they find ways to work together. Each is powerful on its own, but it’s in the combined efforts of both that the real magic happens. Apple Search Ads: Still tapping after 6 months of testingAug 8, 2017 by Anna Shirley Columnist Anna Shirley shares her impressions of Apple’s App Store search ads platform, highlighting its positive and negative aspects. Bing Ads now shows potential conversion impact with budget suggestionsAug 8, 2017 by Ginny Marvin Conversion data is being used to inform more insights in the Bing Ads platform. Bing Ads rolling out new System Quality Policy, expects little impact on performing campaignsAug 8, 2017 by Ginny Marvin The updated policy Search Engine Land Source

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