Disclosure and transparency: The agency/client relationship twins

There is an old joke about what to do if you’re ever stranded on a desert island with only a pack of cards: The answer is to start playing solitaire, because sooner or later someone will lean over your shoulder and say, “Why don’t you put that red seven on that black eight?” When we structure our marketing campaigns, either alone or as a well-oiled team, the last thing we want is for someone to come along and tell us how to do it better. We have our reasons. We are experienced marketers. And, let’s be honest here, the least wanted advice often comes from the client. We can live and breathe AdWords, breakfast on Bing Ads and snack on Facebook and Twitter; but the client pays for the campaigns. We were recently approached by a client who was unhappy with their current agency. They wanted us to take a look. But the other agency — hereafter known as “Opaque” Search Engine Land Source

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