Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords mobile extensions get major upgrades with tappable sitelinks & more visible contentAug 9, 2017 by Greg Finn New changes to sitelink extensions will bring more usability to mobile, while also providing more real estate to the non-interactive extensions. 2017 growth hacks: Use affiliates to improve PPC reachAug 9, 2017 by Lori Weiman In this month’s installment of her series on SEM growth hacks, columnist Lori Weiman explains how advertisers can utilize their affiliates to dominate the SERPs and increase the bottom line. Breaking down silos in e-commerce retailAug 9, 2017 by Andreas Reiffen Want to improve your e-commerce sales? Columnist Andreas Reiffen makes the case for data sharing across marketing channels to avoid lost revenue and wasted ad spend. Accelerated Mobile Pages (AMP): IS faster better?Aug 9, 2017 by Digital Marketing Depot Google has doubled down on Accelerated Mobile Pages (AMP), Search Engine Land Source
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